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 Federal  Communications  Commission  DA  00-  370 
 Before  the  Federal  Communications  Commission 
 Washington,  D.  C.  20554 


 In  the  Matter  of  )  ) 
 Amendment  of  Section  73.202(  b),  )  MM  Docket  No.  99-  211  Table  of  Allotments,  )  RM-  9630 
 FM  Broadcast  Stations.  )  (Winona,  Arizona)  ) 


 REPORT  AND  ORDER  (Proceeding  Terminated) 
 Adopted:  February  16,  2000  Released:  February  25,  2000 
 By  the  Chief,  Allocations  Branch: 
 1.  Before  the  Commission  for  consideration  is  the  Notice  of  Proposed  Rule  Making  (“  Notice”),  14  FCC  Rcd  9043  (1999),  issued  in  response  to  a  petition  for  rule  making  filed  by 
 Mountain  West  Broadcasting  (“  petitioner”)  proposing  the  allotment  of  Channel  242C3  to  Winona,  Arizona,  as  that  locality’s  first  local  aural  transmission  service.  Petitioner  filed  supporting 
 comments  in  response  to  the  Notice.  Winona  Broadcasting  Company  (“  WBC”)  also  filed  comments  stating  its  intention  to  apply  for  Channel  242C3  if  it  is  allotted  to  Winona.  REC 
 Networks  (“  REC”)  filed  opposing  comments.  No  other  comments  were  received. 
 2.  As  Winona  is  not  incorporated  or  listed  in  the  U.  S.  Census,  the  Notice  requested  the  petitioner  to  provide  specific  information  such  as  any  political,  social,  economic,  commercial, 
 cultural,  or  religious  organizations  and  services  that  may  be  present  in  Winona  to  qualify  it  as  a  community  for  allotment  purposes.  In  response,  petitioner  states  that  the  “Winona  area”  has  an 
 estimated  population  of  500  persons,  and  has  several  retail  businesses  including  a  general  store. 
 3.  REC  reports  that  Winona  was  mentioned  in  the  1960’s  song  “Route  66”  as  one  of  the  roadside  rests  along  “America’s  Highway”.  Further,  REC  advises  that  Winona  is  located  along 
 Interstate  40,  in  close  proximity  to  Flagstaff,  Arizona.  Additionally,  REC  states  that  a  search  of  the  US  WEST  DEX  directory  reveals  only  one  business  establishment  at  Winona,  i.  e.,  a  Winona 
 service  station.  As  with  other  small,  unincorporated  communities  located  in  Coconino  County,  REC  advises  that  Winona  is  not  listed  in  the  County  Sheriff  Department’s  website  as  a  community 
 they  serve.  REC  concludes  that  based  upon  its  research  of  Winona,  although  it  may  have  residents,  it  appears  that  Winona  is  merely  a  roadside  rest  area.  Further,  REC  asserts  that  due  to  the  lack  of 
 community  indicia,  Winona  is  dependent  on  Flagstaff  for  essential  services  and  should  not  be  considered  a  community  for  allotment  purposes. 
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 4.  Based  upon  the  information  submitted  in  comments  by  the  petitioner  and  REC,  as  well  as  our  independent  research,  we  believe  that  Winona  does  not  qualify  as  a  community  for  allotment 
 purposes.  Petitioner  has  provided  no  official  documentation  to  verify  the  estimated  population  it  attributes  to  Winona.  Nor  did  the  petitioner  identify  the  several  retail  businesses  it  attributes  to 
 Winona  or  provide  street  addresses  to  demonstrate  their  presence  at  that  locality.  Additionally,  we  have  no  indication  that  Winona  contains  any  political,  social,  economic,  commercial,  cultural  or 
 religious  organizations  and  services  that  identify  themselves  with  that  locality,  nor  any  testimony  of  local  residents  attesting  to  Winona’s  community  status.  Therefore,  we  find  that  it  would  not  serve 
 the  public  interest  to  allot  a  channel  to  Winona. 
 5.  In  view  of  the  above,  IT  IS  ORDERED,  That  the  petition  of  Mountain  West  Broadcasting  proposing  the  allotment  of  Channel  242C3  to  Winona,  Arizona  (RM-  9630),  IS  DENIED. 


 6.  IT  IS  FURTHER  ORDERED,  That  this  proceeding  IS  TERMINATED. 
 7.  For  further  information  concerning  the  above,  contact  Nancy  Joyner,  Mass  Media  Bureau,  (202)  418-  2180. 


 FEDERAL  COMMUNICATIONS  COMMISSION 


 John  A.  Karousos  Chief,  Allocations  Branch 
 Policy  and  Rules  Division  Mass  Media  Bureau 
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