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 Federal  Communications  Commission  DA  04-  2845 
 1 
 Before  the  Federal  Communications  Commission 
 Washington,  D.  C.  20554 


 In  the  Matter  of 
 Violent  Television  Programming  And  Its  Impact  On  Children 
 )  ) 
 )  ) 
 ) 
 MB  Docket  No.  04-  261 


 ORDER 
 Adopted:  August  31,  2004  Released:  September  1,  2004 
 Comment  Date:  October  15,  2004  Reply  Comment  Date:  November  15,  2004 


 By  the  Chief,  Media  Bureau: 
 1.  By  a  Notice  of  Inquiry  (“  NOI”)  released  July  28,  2004,  the  Commission  initiated  a  proceeding  seeking  comment  on  issues  relating  to  the  presentation  of  violent  programming  on  television 
 and  its  impact  on  children.  1  The  NOI  called  for  comments  on  September  15,  2004,  and  reply  comments  on  October  15,  2004.  Two  separate  motions  seeking  extensions  of  time  to  file  comments  and  reply 
 comments  have  been  filed  in  this  docket 
 2.  The  first  motion  for  an  extension  of  time  was  filed  by  Children  Now,  American  Psychological  Association,  American  Academy  of  Pediatrics,  American  Academy  of  Child  and 


 Adolescent  Psychiatry,  The  Benton  Foundation,  and  the  Institute  for  Public  Representation  ("  the  Children's  Media  Policy  Coalition").  They  have  requested  an  extension  of  30  days  for  comments  and  a  30 
 day  extension  for  reply  comments.  They  argue,  inter  alia,  that  an  extension  will  enable  them  to  include  new  data  from  recent  studies  in  their  comments,  especially  studies  from  the  Kaiser  Family  Foundation 
 that  will  be  available  at  the  end  of  September. 
 3.  The  second  motion  for  extension  of  time  was  filed  by  the  American  Advertising  Federation,  the  American  Association  of  Advertising  Agencies,  the  Association  of  National  Advertisers, 


 and  the  Direct  Marketing  Association  ("  Advertisers").  They  request  an  extension  of  six  weeks  for  the  filing  of  comments  and  a  six  week  extension  for  the  filing  of  reply  comments.  They  argue  that  an 
 extension  is  necessary  for  three  reasons:  (1)  there  are  a  number  of  open  proceedings  at  the  Commission 


 1  Violent  Television  Programming  And  Its  Impact  on  Children,  MB  Docket  No.  04-  261,  FCC  04-  175  (rel.  Jul.  28, 
 2004). 
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 Federal  Communications  Commission  DA  04-  2845 
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 affecting  Advertisers  and  they  would  like  to  fully  participate  in  each  of  these  proceedings  ;  (2)  more  time  is  needed  to  allow  input  from  academia;  and  (3)  more  time  is  needed  to  provide  a  complete  record. 
 4.  We  conclude  that  petitioners,  such  as  Children  Now,  have  stated  good  cause  for  themselves  and  others  to  receive  extensions  for  the  filing  of  comments  and  reply  comments.  We  believe 
 that  a  one  month  extension  of  both  deadlines  is  sufficient  and  will  result  in  a  more  thorough  record  and  analysis  of  the  issues.  The  extensions  will  provide  all  parties,  including  academia,  with  the  opportunity  to 
 respond  to  matters  raised  in  the  NOI. 
 5.  Accordingly,  IT  IS  ORDERED  that,  pursuant  to  Sections  4(  i),  4(  j)  and  5(  c)  of  the  Communications  Act  of  1934,  as  amended,  47  U.  S.  C.  §§  154(  i),  154(  j)  and  155(  c),  and  Sections  0.61, 


 0.283,  and  1.46  of  the  Commission’s  rules,  47  C.  F.  R.  §§  0.61,  0.283,  and  1.46,  the  date  for  filing  comments  in  MB  Docket  No.  04-  261  is  extended  until  October  15,  2004  and  the  date  for  filing  reply 
 comments  is  extended  until  November  15,  2004. 


 FEDERAL  COMMUNICATIONS  COMMISSION 


 W.  Kenneth  Ferree  Chief,  Media  Bureau 
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