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 PUBLIC  NOTICE  Federal  Communications  Commission  445  12th  St.,  S.  W.  Washington,  D.  C.  20554  News  Media  Information  202  /  418-  0500  Internet:  http://  www.  fcc.  gov  TTY:  1-  888-  835-  5322  Federal  Communications  Commission  445  12th  St.,  S.  W.  Washington,  D.  C.  20554  News  Media  Information  202  /  418-  0500  Internet:  http://  www.  fcc.  gov  TTY:  1-  888-  835-  5322 
 DA  05-  2309  August  18,  2005 
 MEDIA  BUREAU  ANNOUNCES  EFFECTIVE  DATE  OF  E/  I  LOGO  REQUIREMENT  FOR  CORE  CHILDREN’S  TELEVISION 
 PROGRAMMING  (MM  Docket  00-  167) 


 On  September  9,  2004,  the  Commission  adopted  a  Report  and  Order  and  Further  Notice  of  Proposed  Rulemaking  (19  FCC  Rcd  22,943,  rel.  Nov.  23,  2004)  addressing  issues  regarding  the 
 obligation  of  television  broadcasters  to  protect  and  serve  children  in  their  audience.  Among  other  things,  the  Order  amended  the  Commission’s  rules  regarding  on-  air  identification  of  core 
 children’s  educational  and  informational  programming  to  require  both  analog  and  digital  broadcasters  to  identify  such  programming  with  the  same  symbol:  E/  I.  The  Commission  also 
 required  that  this  symbol  be  displayed  throughout  the  program  in  order  for  the  program  to  qualify  as  core.  The  Commission  applied  this  revised  on-  air  identification  requirement  to  both 
 commercial  and  noncommercial  broadcasters.  The  Commission  indicated  that  the  changes  to  rule  section  47  C.  F.  R.  §  73.671(  c)(  5)  implementing  the  new  rules  regarding  identification  of  core 
 children’s  programming  require  approval  by  the  Office  of  Management  and  Budget  (OMB)  before  they  become  effective. 


 This  Public  Notice  announces  that  the  Commission  has  received  the  required  approval  from  OMB  (see  70  FR  48294  (Aug.  17,  2005)).  Therefore,  the  identification  requirements  for  core 
 children’s  educational  and  informational  television  programming  in  47  CFR  §  73.671(  c)(  5)  are  effective  September  19,  2005. 


 Accessibility  Information.  To  request  information  in  accessible  formats  (computer  diskettes,  large  print,  audio  recording,  and  Braille),  send  an  e-  mail  to  fcc504@  fcc.  gov  or  call  the  FCC's 
 Consumer  and  Governmental  Affairs  Bureau  at  (202)  418-  0530  (voice),  (202)  418-  0432  (TTY).  This  document  can  also  be  downloaded  in  Word  and  Portable  Document  Format  (PDF)  at: 
 http://  www.  fcc.  gov. 
 For  further  information,  contact  Kim  Matthews  or  Jane  Gross  of  the  Policy  Division,  Media  Bureau,  at  202-  418-  2120  or  via  email  at  Kim.  Matthews@  fcc.  gov  or  Jane.  Gross@  fcc.  gov. 
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