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 Federal  Communications  Commission  Washington,  D.  C.  20554 
 July  28,  2006 
 DA  06-  1518  Released:  July  28,  2006 


 CERTIFIED  MAIL  –  RETURN  RECEIPT  REQUESTED 
 WITI  License,  Inc.  WITI(  TV) 
 c/  o  Molly  Pauker,  Esq.  5151  Wisconsin  Avenue,  N.  W. 
 Washington,  D.  C.  20016 
 Re:  WITI  License,  Inc.  WITI(  TV),  Milwaukee,  WI 
 Facility  ID  No.  73107  File  No.  BRCT-  20050729DRL 


 Dear  Licensee: 
 This  refers  to  your  license  renewal  application  for  station  WITI(  TV),  Milwaukee,  WI. 
 In  the  Children’s  Television  Act  of  1990,  Pub.  L.  No.  101-  437,  104  Stat.  996-  1000,  codified  at  47  U.  S.  C.  Sections  303a,  303b  and  394,  Congress  directed  the  Commission  to  adopt  rules,  inter 
 alia,  limiting  the  number  of  minutes  of  commercial  matter  that  television  stations  may  air  during  children’s  programming,  and  to  consider  in  its  review  of  television  license  renewals  the  extent  to 
 which  the  licensee  has  complied  with  such  commercial  limits.  Pursuant  to  this  statutory  mandate,  the  Commission  adopted  Section  73.670  of  the  Rules,  47  C.  F.  R.  §  73.670,  which  limits 
 the  amount  of  commercial  matter  which  may  be  aired  during  children’s  programming  to  10.5  minutes  per  hour  on  weekends  and  12  minutes  per  hour  on  weekdays.  Children’s  Television 
 Programming,  6  FCC  Rcd  2111,  2118,  recon.  granted  in  part,  6  FCC  Rcd  5093,  5098  (1991).  The  commercial  limitations  became  effective  on  January  1,  1992.  Children’s  Television 
 Programming,  6  FCC  Rcd  5529,  5530  (1991). 
 On  July  29,  2005,  you  filed  the  above-  referenced  license  renewal  application  for  station  WITI(  TV).  In  response  to  Section  IV,  Question  5  of  that  application,  you  certify  that,  during  the 
 previous  license  term,  station  WITI(  TV)  failed  to  comply  with  the  limitations  on  commercial  matter  in  children’s  programming  specified  in  Section  73.670  of  the  Commission’s  Rules.  In 
 Exhibit  19,  you  indicate  that  station  WITI(  TV)  exceeded  the  children’s  television  commercial  limits  on  three  occasions  between  March  23,  1998,  and  December  27,  1999.  Of  those  three 
 overages,  one  was  five  seconds  in  duration,  one  was  ten  seconds  in  duration,  and  one  was  25  seconds  in  duration.  You  attribute  the  overages  to  human  error  and  inadvertence. 
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 It  appears  from  the  information  before  us  that  the  overages  in  question  were  isolated  violations  of  the  children’s  television  commercial  limits.  Such  de  minimis  violations  of  Section  73.670  of 
 the  Commission’s  Rules  does  not  warrant  further  consideration  in  connection  with  WITI(  TV)  ’s  renewal  application. 


 Accordingly,  IT  IS  ORDERED  that,  a  copy  of  this  Letter  shall  be  sent  by  First  Class  and  Certified  Mail,  Return  Receipt  Requested,  to  Molly  Pauker,  Esquire,  WITI  License,  Inc.  at  the 
 address  listed  above,  and  to  John  C.  Quale,  Esquire,  Skadden,  Arps,  Slate,  Meagher  &  Flom  LLP,  1440  New  York  Avenue,  N.  W.,  Washington,  D.  C.  20005. 


 Sincerely, 
 Barbara  A.  Kreisman  Chief,  Video  Division 
 Media  Bureau 
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