NIELSEN MEDIA RESEARCH, INC. FEDERAL COMMUNICATIONS COMMISSION TELEPHONE STUDY MAY 7 –27; MAY 29-31; JUNE 1- 3, 2007 CUSTOM RESEARCH CUSTOM TELEPHONE STUDY 111627 – 403562 JUNE 2007 -2- Acceptance of this report constitutes acceptance and acknowledgment of the terms, conditions and restrictions set forth herein. -3- Table of Contents I. Limitations ............................................................................................................................................................................4 II. Permissible Uses of This Study ...........................................................................................................................................8 III. Description of Methodology ...............................................................................................................................................10 IV. Sample Disposition ............................................................................................................................................................15 V. Survey Results...................................................................................................................................................................17 VI. Data Collection Materials ...................................................................................................................................................18 VII. Report Table Specifications...............................................................................................................................................19 -4- I. Limitations -5- Limitations A. Universe Estimates in this report are based on persons 18 years of age or older in households located in the United States. B. Sampling Error Because the estimates included in this report are based on a sample selected from the sampling frame described in Section III.B.1, they will differ from a census of the universe using the same methods. C. Non-Sampling Error 1. Non-Coverage Error The sampling frame used to select the households and persons to be surveyed included households with a telephone. Therefore, non-telephone households were excluded. 2. Non-Response Error The sample used for tabulating the estimates included in this report is not a perfect probability sample because the sample excluded persons that were not contacted or that refused to participate in the survey. The characteristics of non-contacted and non-cooperating persons may differ from the persons used in this report. The survey sample disposition is provided in Section IV of this report. -6- Limitations (cont'd) C. Non-Sampling Error (cont'd) 3. Response Error Some persons may not provide accurate information because they are unable or unwilling to do so or because they are unable to recall information. Despite efforts to maintain homogeneity in the interviewer techniques, interviewers may have influenced responses. Questionnaires, telephone interviewer monitoring and supervision were designed to reduce such response error. The extent to which such error occurred in this study is unknown. 4. Processing Errors Although substantial efforts were made to ensure quality in the processing of the data collected, some deviations from instructions may have occurred. -7- Limitations (cont'd) D. Liability Nielsen Media Research, Inc. shall not be responsible or liable in contract, tort or otherwise and Client expressly waives any claims against Nielsen Media Research, Inc. for any loss, injury or damage of any kind, present or prospective, including without limitation any direct, special, incidental or consequential damages (including without limitation lost profits and loss of or damage to goodwill) whether suffered by Client or any third party even if Nielsen Media Research, Inc. is advised or has knowledge of the possibility thereof, directly or indirectly resulting from any errors or inaccuracies in this report or from any action or inaction whether or not negligent of Nielsen Media Research, Inc. or any officer, agent or employee of Nielsen Media Research, Inc. in compiling or publishing this report or in delivering or communicating the same to Client or others, or from the use of publication of the same by Client or others. If any material errors or inaccuracies should occur in this report, it will be the Nielsen Media Research, Inc. policy, if feasible, to furnish appropriate correction notices which Client shall accept as its sole and exclusive remedy at law or in equity. In all other cases, in the event of the occurrence of any of the foregoing, Client shall accept as its sole and exclusive remedy at law or in equity an appropriate refund of any amount therefore paid or credited (at the option of Nielsen Media Research, Inc.) with respect to this report. Nielsen Media Research, Inc. is a subsidiary of The Nielsen Company (US), Inc. -8- II. Permissible Uses of This Study -9- Written approval from Nielsen Media Research, Inc. is required before the estimates from this study can be published or released in any form. Such approval may be withheld unless the quotation is in accordance with Nielsen Media Research, Inc. policies as may be indicated to the Client in writing from time to time. No officer or employee of Nielsen Media Research, Inc. is authorized to give oral approval of any form of publication. The Client may not use -- nor permit or allow the use of -- all or any portion of these data in any legal proceedings. -10- III. Description of Methodology -11- Description of Methodology A. Purpose This report provides estimates of Internet and media usage patterns, opinions and attitudes among persons 18 years of age or older in the United States. B. Sample Design and Selection Procedures 1. Sample Frame A sample frame is a list of the sampling units that have a chance of being selected in the sample. The frame used for this study was a list of all telephone numbers among exchanges that operate within the United States. This includes any telephone number within working residential prefixes as determined in development of the Nielsen Station Index (NSI) Total Telephone Frame (TTF). This list is referred to as a restricted random digit dial (RDD) frame. Households without telephones are excluded from the frame and have no chance to be selected for the sample. Households with more than one telephone number have a greater chance of selection than households with one telephone number. Households with more than one telephone number were given a weight to adjust for their higher probability of being selected for the sample. 2. Sample Design The sample consists of telephone households in the United States. Prior to selection of the sample, the sample frame was stratified by geography to provide a proportionate geographic distribution of telephone numbers. A systematic sample of telephone numbers was selected with each telephone number in the frame having an equal probability of selection. -12- Description of Methodology (cont'd) B. Sample Design and Selection Procedures (cont'd) 3. Sample Size A sample of 141,324 phone numbers was selected for the survey. The survey sample disposition is provided in Section IV. C. Data Collection 1. Data Collection Period The survey data collection was conducted from May 7-27, May 29-31 and June 1-3, 2007. 2. Data Collection Procedures Telephone interviews, using a Computer-Assisted Telephone Interviewing (CATI) system, were used to collect the information from the sample households. Interviews were conducted with a randomly selected household member at least 18 years old. Household members included any persons living at the selected residence. Up to eight attempts were made to reach the selected respondent. Interviews were conducted by trained, experienced interviewers from a supervised telephone center with facilities for monitoring interviews. Interviewers were given detailed instructions on procedures. The CATI system controlled callbacks to non-contacted households and ensured that each sample phone number received up to eight attempts over a minimum of three days. The CATI system also controlled the administration of the interview by controlling question skip patterns and checking for logical or valid responses. -13- Description of Methodology (cont'd) D. Computation of Estimates Projectable persons weights are computed to agree with the Total U.S. persons 18+ universe estimates at the territory (5-way) level. The projectable persons 18+ weights are derived for twelve mutually exclusive demographic categories. The universe estimates for each group are shown below: MALES FEMALES 18-24 14,365,237 14,093,091 25-34 19,094,577 19,119,286 35-44 20,566,589 21,245,397 45-54 20,681,469 21,743,996 55-64 15,157,823 16,444,221 65+ 15,407,057 20,644,963 TOTAL 18+ 105,272,752 113,290,954 This report provides projected percents and counts. The denominator of each reported percent is described on each table. The computation of the sample respondent projections follows: Persons 18+ universe Estimate P(bi) = --------------------------------------------------------- Sum of # Persons 18+ in all sample households Each initial person projection was adjusted such that the sum of projections among all respondents was equal to the universe estimates (UE) for persons 18+ in the United States. -14- E. Presentation of Results Each table provides the base and weighted percents for the various responses to the question(s) on the table. For some questions, percents may sum to greater than 100% due to multiple responses or rounding. Percents may sum to less than 100% due to non-response. -15- IV. Sample Disposition -16- Sample Disposition Total Sample………………………………………………………………………..141,324………100.0% Total Completed Interviews………………………………………3,101…......................................2.2% Total Non-Completed Interviews……………………………….22,566…..………………………16.0% Respondent Unavailable…………………….3,296 Respondents Refused…………………………590 H H Members Refused……………………..18,177 Language Barrier……………………………….280 Age Terminates…………………………………223 Total Contacted and Ineligible…………………………………64,014……………………………45.3% Non H H Numbers…………………………..13,899 Non-Working Numbers……………………..50,070 No Eligible Individual……………………………..41 Miscellaneous………………………………………4 Eligibility Not Established………………………………………51,643……………………………36.5% No Answer……………………………………37,826 Busy…………………………………………..13,817 -17- V. Survey Results NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 1 TABLE 001 Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 LESS THAN 1 HOUR 6.4 1 HOUR TO LESS THAN 2 HOURS 4.6 2 HOURS TO LESS THAN 3 HOURS 8.1 3 HOURS TO LESS THAN 4 HOURS 5.7 4 HOURS TO LESS THAN 5 HOURS 5.6 5 HOURS TO LESS THAN 6 HOURS 7.1 6 HOURS TO LESS THAN 7 HOURS 3.7 7 HOURS TO LESS THAN 8 HOURS 3.9 8 HOURS TO LESS THAN 9 HOURS 3.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 2 TABLE 001 (continued) Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.5 10 HOURS TO LESS THAN 11 HOURS 8.5 11 HOURS TO LESS THAN 12 HOURS 0.3 12 HOURS TO LESS THAN 13 HOURS 2.3 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 2.8 15 HOURS TO LESS THAN 16 HOURS 3.5 16 HOURS TO LESS THAN 17 HOURS 0.4 17 HOURS TO LESS THAN 18 HOURS 0.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 3 TABLE 001 (continued) Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS 0.4 19 HOURS TO LESS THAN 20 HOURS 0.0 20 HOURS TO LESS THAN 21 HOURS 6.5 21 HOURS TO LESS THAN 22 HOURS 1.4 22 HOURS TO LESS THAN 23 HOURS 0.0 23 HOURS TO LESS THAN 24 HOURS 0.1 24 HOURS TO LESS THAN 25 HOURS 0.4 25 HOURS TO LESS THAN 26 HOURS 1.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 4 TABLE 001 (continued) Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== 26 HOURS TO LESS THAN 27 HOURS 0.1 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 1.1 29 HOURS OR MORE 8.4 NONE 11.7 DON'T KNOW 0.9 REFUSE - MEAN 10.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 5 TABLE 002 Q2. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST TELEVISION CHANNELS? EXAMPLES OF THESE CHANNELS WOULD BE ABC OR CBS. BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION TOTAL =========== UNWEIGHTED TOTAL 2774 WEIGHTED TOTAL 192941 (000) 100.0 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 77.1 WEATHER AND TRAFFIC 64.2 NATIONAL OR INTERNATIONAL NEWS 60.0 SPORTS 47.4 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 42.0 EMERGENCIES 41.5 LOCAL CULTURAL EVENTS 38.1 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 17.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 6 TABLE 002 (continued) Q2. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST TELEVISION CHANNELS? EXAMPLES OF THESE CHANNELS WOULD BE ABC OR CBS. BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION TOTAL =========== OTHER 5.1 DON'T WATCH BROADCAST 2.1 DON'T KNOW 0.9 REFUSE 0.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 7 TABLE 003 Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2714 WEIGHTED TOTAL 188812 (000) 100.0 LESS THAN 1 HOUR 8.6 1 HOUR TO LESS THAN 2 HOURS 11.4 2 HOURS TO LESS THAN 3 HOURS 12.1 3 HOURS TO LESS THAN 4 HOURS 9.8 4 HOURS TO LESS THAN 5 HOURS 6.1 5 HOURS TO LESS THAN 6 HOURS 9.3 6 HOURS TO LESS THAN 7 HOURS 4.5 7 HOURS TO LESS THAN 8 HOURS 8.7 8 HOURS TO LESS THAN 9 HOURS 2.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 8 TABLE 003 (continued) Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.5 10 HOURS TO LESS THAN 11 HOURS 6.7 11 HOURS TO LESS THAN 12 HOURS 0.2 12 HOURS TO LESS THAN 13 HOURS 1.2 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 2.1 15 HOURS TO LESS THAN 16 HOURS 1.7 16 HOURS TO LESS THAN 17 HOURS 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 9 TABLE 003 (continued) Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS 0.0 18 HOURS TO LESS THAN 19 HOURS 0.2 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 1.7 21 HOURS TO LESS THAN 22 HOURS 0.9 22 HOURS TO LESS THAN 23 HOURS 0.0 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 2.9 NONE 7.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 10 TABLE 003 (continued) Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION TOTAL =========== DON'T KNOW 1.0 REFUSE 0.0 MEAN 5.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 11 TABLE 004 Q4A. DOES YOUR HOUSEHOLD SUBSCRIBE TO A CABLE TELEVISION SERVICE? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 YES 59.0 NO 40.8 DON'T KNOW 0.2 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 12 TABLE 005 Q4B. DOES YOUR HOUSEHOLD SUBSCRIBE TO A SATELLITE TV SERVICE? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 YES 30.5 NO 69.0 DON'T KNOW 0.6 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 13 TABLE 006 Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== UNWEIGHTED TOTAL 2556 WEIGHTED TOTAL 183522 (000) 100.0 LESS THAN 1 HOUR 6.7 1 HOUR TO LESS THAN 2 HOURS 3.3 2 HOURS TO LESS THAN 3 HOURS 5.4 3 HOURS TO LESS THAN 4 HOURS 5.0 4 HOURS TO LESS THAN 5 HOURS 4.6 5 HOURS TO LESS THAN 6 HOURS 6.5 6 HOURS TO LESS THAN 7 HOURS 3.3 7 HOURS TO LESS THAN 8 HOURS 3.0 8 HOURS TO LESS THAN 9 HOURS 3.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 14 TABLE 006 (continued) Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.6 10 HOURS TO LESS THAN 11 HOURS 10.6 11 HOURS TO LESS THAN 12 HOURS 0.3 12 HOURS TO LESS THAN 13 HOURS 3.1 13 HOURS TO LESS THAN 14 HOURS 0.2 14 HOURS TO LESS THAN 15 HOURS 3.1 15 HOURS TO LESS THAN 16 HOURS 5.1 16 HOURS TO LESS THAN 17 HOURS 1.6 17 HOURS TO LESS THAN 18 HOURS 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 15 TABLE 006 (continued) Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS 0.5 19 HOURS TO LESS THAN 20 HOURS 0.1 20 HOURS TO LESS THAN 21 HOURS 8.4 21 HOURS TO LESS THAN 22 HOURS 1.7 22 HOURS TO LESS THAN 23 HOURS 0.1 23 HOURS TO LESS THAN 24 HOURS 0.2 24 HOURS TO LESS THAN 25 HOURS 0.8 25 HOURS TO LESS THAN 26 HOURS 2.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 16 TABLE 006 (continued) Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== 26 HOURS TO LESS THAN 27 HOURS 0.0 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 1.3 29 HOURS TO LESS THAN 30 HOURS - 30 HOURS TO LESS THAN 31 HOURS 4.2 31 HOURS TO LESS THAN 32 HOURS 0.0 32 HOURS TO LESS THAN 33 HOURS 0.1 33 HOURS TO LESS THAN 34 HOURS 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 17 TABLE 006 (continued) Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== 34 HOURS TO LESS THAN 35 HOURS 0.1 35 HOURS TO LESS THAN 36 HOURS 1.5 36 HOURS OR MORE 8.5 NONE 2.3 DON'T KNOW 1.1 REFUSE - MEAN 15.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 18 TABLE 007 Q6. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM CABLE OR SATELLITE TV CHANNELS? EXAMPLES OF THESE CHANNELS WOULD BE ESPN OR CNN. BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV TOTAL =========== UNWEIGHTED TOTAL 2489 WEIGHTED TOTAL 179214 (000) 100.0 NATIONAL OR INTERNATIONAL NEWS 62.4 SPORTS 54.5 WEATHER AND TRAFFIC 50.7 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 42.9 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 41.7 EMERGENCIES 29.4 LOCAL CULTURAL EVENTS 24.3 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 17.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 19 TABLE 007 (continued) Q6. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM CABLE OR SATELLITE TV CHANNELS? EXAMPLES OF THESE CHANNELS WOULD BE ESPN OR CNN. BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV TOTAL =========== OTHER 11.2 DON'T WATCH CABLE/SATELLITE 3.2 DON'T KNOW 1.6 REFUSE 0.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 20 TABLE 008 Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2407 WEIGHTED TOTAL 173532 (000) 100.0 LESS THAN 1 HOUR 9.4 1 HOUR TO LESS THAN 2 HOURS 11.0 2 HOURS TO LESS THAN 3 HOURS 10.8 3 HOURS TO LESS THAN 4 HOURS 6.6 4 HOURS TO LESS THAN 5 HOURS 4.8 5 HOURS TO LESS THAN 6 HOURS 7.7 6 HOURS TO LESS THAN 7 HOURS 3.7 7 HOURS TO LESS THAN 8 HOURS 5.5 8 HOURS TO LESS THAN 9 HOURS 2.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 21 TABLE 008 (continued) Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.6 10 HOURS TO LESS THAN 11 HOURS 7.4 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 1.3 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 1.4 15 HOURS TO LESS THAN 16 HOURS 2.0 16 HOURS TO LESS THAN 17 HOURS 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 22 TABLE 008 (continued) Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS 0.0 18 HOURS TO LESS THAN 19 HOURS 0.3 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 2.5 21 HOURS TO LESS THAN 22 HOURS 0.4 22 HOURS TO LESS THAN 23 HOURS 0.1 23 HOURS TO LESS THAN 24 HOURS 0.0 24 HOURS TO LESS THAN 25 HOURS 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 23 TABLE 008 (continued) Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION TOTAL =========== 25 HOURS TO LESS THAN 26 HOURS 0.5 26 HOURS TO LESS THAN 27 HOURS - 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 0.4 29 HOURS OR MORE 3.3 NONE 15.6 DON'T KNOW 1.1 REFUSE - MEAN 6.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 24 TABLE 009 Q8. DO YOU CURRENTLY HAVE INTERNET ACCESS AT HOME, AT WORK, AND/OR ANOTHER LOCATION? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 HOME 75.1 WORK 31.0 OTHER 3.3 NO ACCESS TO THE INTERNET 20.3 DON'T KNOW 0.4 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 25 TABLE 010 Q9. WHICH OF THE FOLLOWING TYPES OF INTERNET CONNECTIONS DO YOU HAVE IN YOUR HOME? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET AT HOME TOTAL =========== UNWEIGHTED TOTAL 2176 WEIGHTED TOTAL 164227 (000) 100.0 BROADBAND CABLE SERVICE 38.8 DSL 37.9 DIAL-UP TELEPHONE SERVICE 19.0 OTHER 3.8 DON'T KNOW 2.7 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 26 TABLE 011 Q10. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET TOTAL =========== UNWEIGHTED TOTAL 2312 WEIGHTED TOTAL 173129 (000) 100.0 LESS THAN 1 HOUR 8.4 1 HOUR TO LESS THAN 2 HOURS 6.3 2 HOURS TO LESS THAN 3 HOURS 7.8 3 HOURS TO LESS THAN 4 HOURS 5.1 4 HOURS TO LESS THAN 5 HOURS 4.8 5 HOURS TO LESS THAN 6 HOURS 6.2 6 HOURS TO LESS THAN 7 HOURS 3.3 7 HOURS TO LESS THAN 8 HOURS 4.2 8 HOURS TO LESS THAN 9 HOURS 2.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 27 TABLE 011 (continued) Q10. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.3 10 HOURS TO LESS THAN 11 HOURS 10.5 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 2.5 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 2.7 15 HOURS TO LESS THAN 16 HOURS 5.0 16 HOURS TO LESS THAN 17 HOURS 0.6 17 HOURS TO LESS THAN 18 HOURS 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 28 TABLE 011 (continued) Q10. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS 0.5 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 6.6 21 HOURS TO LESS THAN 22 HOURS 1.0 22 HOURS TO LESS THAN 23 HOURS 0.0 23 HOURS TO LESS THAN 24 HOURS 0.3 24 HOURS TO LESS THAN 25 HOURS 0.1 25 HOURS TO LESS THAN 26 HOURS 2.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 29 TABLE 011 (continued) Q10. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET TOTAL =========== 26 HOURS TO LESS THAN 27 HOURS 0.0 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 0.4 29 HOURS TO LESS THAN 30 HOURS - 30 HOURS TO LESS THAN 31 HOURS 3.9 31 HOURS TO LESS THAN 32 HOURS - 32 HOURS TO LESS THAN 33 HOURS - 33 HOURS TO LESS THAN 34 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 30 TABLE 011 (continued) Q10. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET TOTAL =========== 34 HOURS TO LESS THAN 35 HOURS - 35 HOURS TO LESS THAN 36 HOURS 0.9 36 HOURS OR MORE 7.8 NONE 5.4 DON'T KNOW 0.5 REFUSE - MEAN 12.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 31 TABLE 012 Q11. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM THE INTERNET? BASE: RESPONDENTS WHO USE THE INTERNET TOTAL =========== UNWEIGHTED TOTAL 2155 WEIGHTED TOTAL 163714 (000) 100.0 NATIONAL OR INTERNATIONAL NEWS 56.9 WEATHER AND TRAFFIC 49.6 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 40.6 SPORTS 36.5 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 35.3 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 33.9 LOCAL CULTURAL EVENTS 31.3 EMERGENCIES 24.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 32 TABLE 012 (continued) Q11. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM THE INTERNET? BASE: RESPONDENTS WHO USE THE INTERNET TOTAL =========== OTHER 21.0 DON'T USE INTERNET 2.8 DON'T KNOW 3.0 REFUSE 0.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 33 TABLE 013 Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2074 WEIGHTED TOTAL 159102 (000) 100.0 LESS THAN 1 HOUR 12.3 1 HOUR TO LESS THAN 2 HOURS 18.2 2 HOURS TO LESS THAN 3 HOURS 11.5 3 HOURS TO LESS THAN 4 HOURS 7.1 4 HOURS TO LESS THAN 5 HOURS 4.8 5 HOURS TO LESS THAN 6 HOURS 5.5 6 HOURS TO LESS THAN 7 HOURS 2.0 7 HOURS TO LESS THAN 8 HOURS 2.7 8 HOURS TO LESS THAN 9 HOURS 1.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 34 TABLE 013 (continued) Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.1 10 HOURS TO LESS THAN 11 HOURS 5.8 11 HOURS TO LESS THAN 12 HOURS 0.0 12 HOURS TO LESS THAN 13 HOURS 0.4 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 0.6 15 HOURS TO LESS THAN 16 HOURS 1.8 16 HOURS TO LESS THAN 17 HOURS 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 35 TABLE 013 (continued) Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS 0.1 18 HOURS TO LESS THAN 19 HOURS 0.1 19 HOURS TO LESS THAN 20 HOURS 0.0 20 HOURS TO LESS THAN 21 HOURS 1.0 21 HOURS TO LESS THAN 22 HOURS 0.3 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS 0.0 24 HOURS OR MORE 2.3 NONE 20.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 36 TABLE 013 (continued) Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== DON'T KNOW 1.0 REFUSE - MEAN 3.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 37 TABLE 014 Q13. WHAT IS THE NAME OF THE ONE INTERNET SITE YOU USE MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2074 WEIGHTED TOTAL 159102 (000) 100.0 YAHOO.COM 15.8 MSN.COM 11.3 CNN.COM 8.6 AOL.COM 6.3 MSNBC.COM 4.0 FOXNEWS.COM 3.2 NEWYORKTIMES. COM 1.4 EXCITE.COM 0.7 ABCNEWS.COM 0.7 WASHINGTONPOST. COM 0.5 ESPN.COM 0.4 USATODAY.COM 0.4 AT&T.NET 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 38 TABLE 014 (continued) Q13. WHAT IS THE NAME OF THE ONE INTERNET SITE YOU USE MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== CBSNEWS.COM 0.3 WALLSTREET JOURNAL.COM 0.2 NETSCAPE.COM 0.2 IWON.COM 0.1 OTHER 30.1 DON'T KNOW 11.9 REFUSE 3.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 39 TABLE 015 Q14. AND, WHAT IS THE NAME OF THE INTERNET WEBSITE YOU USE NEXT MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2074 WEIGHTED TOTAL 159102 (000) 100.0 YAHOO.COM 10.9 MSN.COM 6.4 CNN.COM 5.7 AOL.COM 3.1 FOXNEWS.COM 2.4 MSNBC.COM 2.0 ESPN.COM 1.4 ABCNEWS.COM 1.4 NEWYORKTIMES. COM 1.3 EXCITE.COM 0.5 NETSCAPE.COM 0.3 CBSNEWS.COM 0.3 USATODAY.COM 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 40 TABLE 015 (continued) Q14. AND, WHAT IS THE NAME OF THE INTERNET WEBSITE YOU USE NEXT MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? BASE: RESPONDENTS WHO USE INTERNET FOR INFORMATION TOTAL =========== WASHINGTONPOST. COM 0.2 AT&T.NET 0.1 IWON.COM 0.1 WALLSTREETJOURN AL.COM 0.1 OTHER 27.1 NONE 22.3 DON'T KNOW 11.6 REFUSE 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 41 TABLE 016 Q15. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 LESS THAN 1 HOUR 11.2 1 HOUR TO LESS THAN 2 HOURS 15.3 2 HOURS TO LESS THAN 3 HOURS 7.6 3 HOURS TO LESS THAN 4 HOURS 5.4 4 HOURS TO LESS THAN 5 HOURS 3.3 5 HOURS TO LESS THAN 6 HOURS 3.2 6 HOURS TO LESS THAN 7 HOURS 1.9 7 HOURS TO LESS THAN 8 HOURS 8.8 8 HOURS TO LESS THAN 9 HOURS 1.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 42 TABLE 016 (continued) Q15. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.4 10 HOURS TO LESS THAN 11 HOURS 1.6 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 0.4 13 HOURS TO LESS THAN 14 HOURS 0.1 14 HOURS TO LESS THAN 15 HOURS 1.4 15 HOURS TO LESS THAN 16 HOURS 0.4 16 HOURS TO LESS THAN 17 HOURS 0.1 17 HOURS TO LESS THAN 18 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 43 TABLE 016 (continued) Q15. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS 0.0 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.2 21 HOURS TO LESS THAN 22 HOURS 0.1 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 0.7 NONE 36.0 DON'T KNOW 0.1 REFUSE 0.1 MEAN 2.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 44 TABLE 017 Q16. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM READING DAILY LOCAL NEWSPAPERS? BASE: RESPONDENTS WHO READ DAILY LOCAL NEWSPAPERS TOTAL =========== UNWEIGHTED TOTAL 2070 WEIGHTED TOTAL 139906 (000) 100.0 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 83.9 NATIONAL OR INTERNATIONAL NEWS 66.5 LOCAL CULTURAL EVENTS 63.5 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 57.1 SPORTS 53.9 WEATHER AND TRAFFIC 48.8 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 48.7 EMERGENCIES 38.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 45 TABLE 017 (continued) Q16. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM READING DAILY LOCAL NEWSPAPERS? BASE: RESPONDENTS WHO READ DAILY LOCAL NEWSPAPERS TOTAL =========== OTHER 6.0 DON'T READ DAILY LOCAL NEWSPAPERS 0.5 DON'T KNOW 0.3 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 46 TABLE 018 Q17. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 2054 WEIGHTED TOTAL 139186 (000) 100.0 LESS THAN 1 HOUR 20.5 1 HOUR TO LESS THAN 2 HOURS 21.1 2 HOURS TO LESS THAN 3 HOURS 10.7 3 HOURS TO LESS THAN 4 HOURS 10.8 4 HOURS TO LESS THAN 5 HOURS 4.8 5 HOURS TO LESS THAN 6 HOURS 5.6 6 HOURS TO LESS THAN 7 HOURS 2.2 7 HOURS TO LESS THAN 8 HOURS 9.0 8 HOURS TO LESS THAN 9 HOURS 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 47 TABLE 018 (continued) Q17. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.4 10 HOURS TO LESS THAN 11 HOURS 2.2 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 0.2 13 HOURS TO LESS THAN 14 HOURS 0.2 14 HOURS TO LESS THAN 15 HOURS 1.0 15 HOURS TO LESS THAN 16 HOURS 0.4 16 HOURS TO LESS THAN 17 HOURS 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 48 TABLE 018 (continued) Q17. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS - 18 HOURS TO LESS THAN 19 HOURS 0.0 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.4 21 HOURS TO LESS THAN 22 HOURS 0.1 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS 0.0 24 HOURS OR MORE 0.6 NONE 6.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 49 TABLE 018 (continued) Q17. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION TOTAL =========== DON'T KNOW 1.3 REFUSE 0.1 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 50 TABLE 019 Q18. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 LESS THAN 1 HOUR 11.7 1 HOUR TO LESS THAN 2 HOURS 12.5 2 HOURS TO LESS THAN 3 HOURS 5.0 3 HOURS TO LESS THAN 4 HOURS 2.5 4 HOURS TO LESS THAN 5 HOURS 1.7 5 HOURS TO LESS THAN 6 HOURS 1.5 6 HOURS TO LESS THAN 7 HOURS 0.6 7 HOURS TO LESS THAN 8 HOURS 2.9 8 HOURS TO LESS THAN 9 HOURS 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 51 TABLE 019 (continued) Q18. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.0 10 HOURS TO LESS THAN 11 HOURS 1.4 11 HOURS TO LESS THAN 12 HOURS - 12 HOURS TO LESS THAN 13 HOURS 0.2 13 HOURS TO LESS THAN 14 HOURS 0.0 14 HOURS TO LESS THAN 15 HOURS 0.1 15 HOURS TO LESS THAN 16 HOURS 0.1 16 HOURS TO LESS THAN 17 HOURS - 17 HOURS TO LESS THAN 18 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 52 TABLE 019 (continued) Q18. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? BASE: ALL RESPONDENTS TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS - 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.1 21 HOURS TO LESS THAN 22 HOURS 0.1 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 0.3 NONE 57.8 DON'T KNOW 0.6 REFUSE 0.1 MEAN 1.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 53 TABLE 020 Q19. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM WEEKLY LOCAL NEWSPAPERS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS TOTAL =========== UNWEIGHTED TOTAL 1333 WEIGHTED TOTAL 92163 (000) 100.0 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 76.2 LOCAL CULTURAL EVENTS 60.0 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 49.9 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 48.2 SPORTS 47.3 NATIONAL OR INTERNATIONAL NEWS 44.5 WEATHER AND TRAFFIC 38.2 EMERGENCIES 30.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 54 TABLE 020 (continued) Q19. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM WEEKLY LOCAL NEWSPAPERS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS TOTAL =========== OTHER 3.3 DON'T READ WEEKLY LOCAL NEWSPAPERS 1.5 DON'T KNOW 1.0 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 55 TABLE 021 Q20. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 1305 WEIGHTED TOTAL 90758 (000) 100.0 LESS THAN 1 HOUR 27.4 1 HOUR TO LESS THAN 2 HOURS 27.6 2 HOURS TO LESS THAN 3 HOURS 10.6 3 HOURS TO LESS THAN 4 HOURS 5.8 4 HOURS TO LESS THAN 5 HOURS 3.3 5 HOURS TO LESS THAN 6 HOURS 3.0 6 HOURS TO LESS THAN 7 HOURS 1.3 7 HOURS TO LESS THAN 8 HOURS 5.5 8 HOURS TO LESS THAN 9 HOURS 1.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 56 TABLE 021 (continued) Q20. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.1 10 HOURS TO LESS THAN 11 HOURS 2.1 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 0.1 13 HOURS TO LESS THAN 14 HOURS 0.4 14 HOURS TO LESS THAN 15 HOURS 0.6 15 HOURS TO LESS THAN 16 HOURS 0.4 16 HOURS TO LESS THAN 17 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 57 TABLE 021 (continued) Q20. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS - 18 HOURS TO LESS THAN 19 HOURS - 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.2 21 HOURS TO LESS THAN 22 HOURS 0.1 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 0.5 NONE 9.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 58 TABLE 021 (continued) Q20. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION TOTAL =========== DON'T KNOW 0.8 REFUSE 0.3 MEAN 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 59 TABLE 022 Q21. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 LESS THAN 1 HOUR 3.5 1 HOUR TO LESS THAN 2 HOURS 4.6 2 HOURS TO LESS THAN 3 HOURS 2.7 3 HOURS TO LESS THAN 4 HOURS 0.8 4 HOURS TO LESS THAN 5 HOURS 0.9 5 HOURS TO LESS THAN 6 HOURS 0.9 6 HOURS TO LESS THAN 7 HOURS 0.3 7 HOURS TO LESS THAN 8 HOURS 0.6 8 HOURS TO LESS THAN 9 HOURS 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 60 TABLE 022 (continued) Q21. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? BASE: ALL RESPONDENTS TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.0 10 HOURS TO LESS THAN 11 HOURS 0.5 11 HOURS TO LESS THAN 12 HOURS - 12 HOURS TO LESS THAN 13 HOURS 0.1 13 HOURS TO LESS THAN 14 HOURS 0.0 14 HOURS TO LESS THAN 15 HOURS 0.2 15 HOURS TO LESS THAN 16 HOURS 0.2 16 HOURS TO LESS THAN 17 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 61 TABLE 022 (continued) Q21. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? BASE: ALL RESPONDENTS TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS - 18 HOURS TO LESS THAN 19 HOURS - 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.2 21 HOURS TO LESS THAN 22 HOURS - 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 0.2 NONE 84.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 62 TABLE 022 (continued) Q21. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? BASE: ALL RESPONDENTS TOTAL =========== DON'T KNOW 0.2 REFUSE 0.1 MEAN 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 63 TABLE 023 Q22. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM DAILY NATIONAL NEWSPAPERS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS TOTAL =========== UNWEIGHTED TOTAL 473 WEIGHTED TOTAL 34849 (000) 100.0 NATIONAL OR INTERNATIONAL NEWS 75.6 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 50.0 SPORTS 41.0 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 40.8 WEATHER AND TRAFFIC 34.2 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 33.2 LOCAL CULTURAL EVENTS 29.1 EMERGENCIES 25.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 64 TABLE 023 (continued) Q22. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM DAILY NATIONAL NEWSPAPERS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS TOTAL =========== OTHER 7.7 DON'T READ DAILY NATIONAL NEWSPAPERS 2.8 DON'T KNOW 1.0 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 65 TABLE 024 Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 455 WEIGHTED TOTAL 33877 (000) 100.0 LESS THAN 1 HOUR 20.0 1 HOUR TO LESS THAN 2 HOURS 22.2 2 HOURS TO LESS THAN 3 HOURS 15.0 3 HOURS TO LESS THAN 4 HOURS 3.1 4 HOURS TO LESS THAN 5 HOURS 4.2 5 HOURS TO LESS THAN 6 HOURS 4.9 6 HOURS TO LESS THAN 7 HOURS 4.3 7 HOURS TO LESS THAN 8 HOURS 4.2 8 HOURS TO LESS THAN 9 HOURS 1.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 66 TABLE 024 (continued) Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.2 10 HOURS TO LESS THAN 11 HOURS 1.9 11 HOURS TO LESS THAN 12 HOURS 0.2 12 HOURS TO LESS THAN 13 HOURS 0.3 13 HOURS TO LESS THAN 14 HOURS 0.2 14 HOURS TO LESS THAN 15 HOURS 0.8 15 HOURS TO LESS THAN 16 HOURS 0.9 16 HOURS TO LESS THAN 17 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 67 TABLE 024 (continued) Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS 0.1 18 HOURS TO LESS THAN 19 HOURS 0.2 19 HOURS TO LESS THAN 20 HOURS - 20 HOURS TO LESS THAN 21 HOURS 0.8 21 HOURS TO LESS THAN 22 HOURS - 22 HOURS TO LESS THAN 23 HOURS - 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS OR MORE 0.8 NONE 13.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 68 TABLE 024 (continued) Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION TOTAL =========== DON'T KNOW 1.2 REFUSE 0.2 MEAN 3.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 69 TABLE 025 Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 LESS THAN 1 HOUR 5.8 1 HOUR TO LESS THAN 2 HOURS 7.9 2 HOURS TO LESS THAN 3 HOURS 7.7 3 HOURS TO LESS THAN 4 HOURS 5.3 4 HOURS TO LESS THAN 5 HOURS 3.4 5 HOURS TO LESS THAN 6 HOURS 5.7 6 HOURS TO LESS THAN 7 HOURS 2.6 7 HOURS TO LESS THAN 8 HOURS 3.7 8 HOURS TO LESS THAN 9 HOURS 1.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 70 TABLE 025 (continued) Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? BASE: ALL RESPONDENTS TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.4 10 HOURS TO LESS THAN 11 HOURS 5.6 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 1.1 13 HOURS TO LESS THAN 14 HOURS 0.2 14 HOURS TO LESS THAN 15 HOURS 1.3 15 HOURS TO LESS THAN 16 HOURS 2.5 16 HOURS TO LESS THAN 17 HOURS 0.1 17 HOURS TO LESS THAN 18 HOURS - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 71 TABLE 025 (continued) Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? BASE: ALL RESPONDENTS TOTAL =========== 18 HOURS TO LESS THAN 19 HOURS 0.1 19 HOURS TO LESS THAN 20 HOURS 0.0 20 HOURS TO LESS THAN 21 HOURS 2.7 21 HOURS TO LESS THAN 22 HOURS 0.2 22 HOURS TO LESS THAN 23 HOURS 0.1 23 HOURS TO LESS THAN 24 HOURS - 24 HOURS TO LESS THAN 25 HOURS 0.4 25 HOURS TO LESS THAN 26 HOURS 1.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 72 TABLE 025 (continued) Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? BASE: ALL RESPONDENTS TOTAL =========== 26 HOURS TO LESS THAN 27 HOURS - 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 0.4 29 HOURS OR MORE 4.9 NONE 35.2 DON'T KNOW 0.6 REFUSE - MEAN 6.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 73 TABLE 026 Q25. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST RADIO? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO TOTAL =========== UNWEIGHTED TOTAL 2007 WEIGHTED TOTAL 141728 (000) 100.0 WEATHER AND TRAFFIC 61.8 LOCAL NEWS OR LOCAL CURRENT AFFAIRS 60.1 NATIONAL OR INTERNATIONAL NEWS 52.9 OPINION OR COMMENTARY ON NEWS AND CURRENT AFFAIRS 49.1 EMERGENCIES 40.8 LOCAL CULTURAL EVENTS 39.4 SPORTS 38.9 CLASSIFIED ADS OR ECONOMIC OPPORTUNITIES 16.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 74 TABLE 026 (continued) Q25. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST RADIO? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO TOTAL =========== OTHER 15.4 DON'T LISTEN TO BROADCAST RADIO 2.3 DON'T KNOW 0.8 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 75 TABLE 027 Q26. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION TOTAL =========== UNWEIGHTED TOTAL 1969 WEIGHTED TOTAL 138535 (000) 100.0 LESS THAN 1 HOUR 13.9 1 HOUR TO LESS THAN 2 HOURS 14.9 2 HOURS TO LESS THAN 3 HOURS 10.5 3 HOURS TO LESS THAN 4 HOURS 6.0 4 HOURS TO LESS THAN 5 HOURS 3.6 5 HOURS TO LESS THAN 6 HOURS 6.8 6 HOURS TO LESS THAN 7 HOURS 1.8 7 HOURS TO LESS THAN 8 HOURS 3.5 8 HOURS TO LESS THAN 9 HOURS 1.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 76 TABLE 027 (continued) Q26. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION TOTAL =========== 9 HOURS TO LESS THAN 10 HOURS 0.4 10 HOURS TO LESS THAN 11 HOURS 5.3 11 HOURS TO LESS THAN 12 HOURS 0.1 12 HOURS TO LESS THAN 13 HOURS 0.7 13 HOURS TO LESS THAN 14 HOURS 0.5 14 HOURS TO LESS THAN 15 HOURS 0.7 15 HOURS TO LESS THAN 16 HOURS 1.0 16 HOURS TO LESS THAN 17 HOURS 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 77 TABLE 027 (continued) Q26. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION TOTAL =========== 17 HOURS TO LESS THAN 18 HOURS 0.1 18 HOURS TO LESS THAN 19 HOURS 0.1 19 HOURS TO LESS THAN 20 HOURS 0.1 20 HOURS TO LESS THAN 21 HOURS 2.2 21 HOURS TO LESS THAN 22 HOURS 0.2 22 HOURS TO LESS THAN 23 HOURS 0.0 23 HOURS TO LESS THAN 24 HOURS 0.1 24 HOURS TO LESS THAN 25 HOURS 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 78 TABLE 027 (continued) Q26. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? BASE: RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION TOTAL =========== 25 HOURS TO LESS THAN 26 HOURS 0.4 26 HOURS TO LESS THAN 27 HOURS - 27 HOURS TO LESS THAN 28 HOURS - 28 HOURS TO LESS THAN 29 HOURS 0.3 29 HOURS OR MORE 2.7 NONE 21.4 DON'T KNOW 1.7 REFUSE 0.0 MEAN 4.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 79 TABLE 028 Q27. THINKING AGAIN OF YOUR CABLE OR SATELLITE TV SUBSCRIPTION, WHICH OF THE FOLLOWING BEST DESCRIBES THE LEVEL OF SUBSCRIPTION YOU CURRENTLY RECEIVE IN YOUR HOUSEHOLD? DO YOU SUBSCRIBE TO...? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== UNWEIGHTED TOTAL 2556 WEIGHTED TOTAL 183522 (000) 100.0 AN EXPANDED PACKAGE WHICH INCLUDES BROADCAST CHANNELS, AND A LARGER NUMBER OF CABLE OR SATELLITE CHANNELS LIKE CNN 42.3 OR A PREMIUM PACKAGE WHICH INCLUDES BROADCAST CHANNELS, CABLE OR SATELLITE CHANNELS AND PREMIUM PAY CHANNELS LIKE HOME BOX OFFICE 32.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 80 TABLE 028 (continued) Q27. THINKING AGAIN OF YOUR CABLE OR SATELLITE TV SUBSCRIPTION, WHICH OF THE FOLLOWING BEST DESCRIBES THE LEVEL OF SUBSCRIPTION YOU CURRENTLY RECEIVE IN YOUR HOUSEHOLD? DO YOU SUBSCRIBE TO...? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== A BASIC CABLE OR SATELLITE PACKAGE, WHICH MAINLY INCLUDES BROADCAST CHANNELS LIKE ABC AND A SMALL NUMBER OF CABLE SATELLITE CHANNELS 26.5 OTHER 1.0 DON'T KNOW 1.1 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 81 TABLE 029 Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A REDUCTION IN THE COST OF YOUR SERVICE? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== UNWEIGHTED TOTAL 2556 WEIGHTED TOTAL 183522 (000) 100.0 MTV 4.5 ESPN 3.8 CNN 3.2 HBO (HOME BOX OFFICE) 2.5 VHI 2.0 DISNEY CHANNEL 1.6 LIFETIME 1.4 FOX NEWS 1.2 SHOWTIME 1.1 CINEMAX 1.0 FOX SPORTS NET 1.0 FOOD NETWORK 0.9 ABC 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 82 TABLE 029 (continued) Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A REDUCTION IN THE COST OF YOUR SERVICE? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== FOX 0.8 HGTV 0.7 DISCOVERY CHANNEL 0.7 CBS 0.6 HALLMARK CHANNEL 0.6 COURT TV 0.6 COMEDY CENTRAL 0.5 TNT 0.5 NBC 0.5 A&E (ARTS AND ENTERTAINMENT) 0.4 CNBC 0.4 PBS 0.4 USA 0.2 HISTORY CHANNEL 0.2 ION/PAX 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 83 TABLE 029 (continued) Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A REDUCTION IN THE COST OF YOUR SERVICE? BASE: RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV TOTAL =========== TMC 0.1 WGN 0.1 LEARNING CHANNEL 0.1 UPN 0.1 TBS 0.1 OTHER 25.8 NONE 49.7 DON'T KNOW 12.3 REFUSE 1.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 84 TABLE 030 Q29. ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 HBO (HOME BOX OFFICE) 8.9 SHOWTIME 3.6 CINEMAX 3.0 DISCOVERY CHANNEL 2.0 ESPN 1.8 HISTORY CHANNEL 1.6 DISNEY CHANNEL 0.8 CNN 0.8 FOX NEWS 0.5 FOX SPORTS NET 0.5 TNT 0.5 HALLMARK CHANNEL 0.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 85 TABLE 030 (continued) Q29. ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== LIFETIME 0.4 ABC 0.4 COURT TV 0.4 MTV 0.4 A&E (ARTS AND ENTERTAINMENT) 0.4 HGTV 0.3 FOOD NETWORK 0.3 COMEDY CENTRAL 0.3 USA 0.3 CNBC 0.2 TMC 0.2 FOX 0.2 LEARNING CHANNEL 0.2 NBC 0.2 PBS 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 86 TABLE 030 (continued) Q29. ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? BASE: ALL RESPONDENTS TOTAL =========== CBS 0.1 VHI 0.1 WGN 0.1 TBS 0.1 ION/PAX 0.0 UPN - OTHER 21.6 NONE 58.5 DON'T KNOW 4.9 REFUSE 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 87 TABLE 031 Q30. WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF BREAKING NEWS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 35.1 BROADCAST TELEVISION STATIONS SUCH AS ABC 28.9 INTERNET/ WEBSITES 16.4 RADIO STATIONS 8.2 LOCAL NEWSPAPERS 5.1 NATIONAL NEWSPAPERS SUCH AS USA TODAY 1.5 OTHER 1.8 NONE 1.8 DON'T KNOW 1.0 REFUSE 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 88 TABLE 032 Q31. WHICH SOURCE WOULD YOU CONSIDER THE SECOND MOST IMPORTANT SOURCE FOR BREAKING NEWS? BASE: RESPONDENTS WHO USE A SOURCE FOR BREAKING NEWS TOTAL =========== UNWEIGHTED TOTAL 3048 WEIGHTED TOTAL 214687 (000) 100.0 BROADCAST TELEVISION STATIONS SUCH AS ABC 26.3 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 18.9 RADIO STATIONS 16.3 INTERNET/ WEBSITES 15.4 LOCAL NEWSPAPERS 9.3 NATIONAL NEWSPAPERS SUCH AS USA TODAY 3.9 OTHER 4.2 NONE 3.1 DON'T KNOW 2.4 REFUSE 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 89 TABLE 033 Q32. WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE FOR MORE IN-DEPTH INFORMATION ON SPECIFIC NEWS AND CURRENT AFFAIRS TOPICS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 30.1 INTERNET/ WEBSITES 23.5 BROADCAST TELEVISION STATIONS SUCH AS ABC 20.1 LOCAL NEWSPAPERS 9.8 RADIO STATIONS 5.5 NATIONAL NEWSPAPERS 4.7 OTHER 3.2 NONE 1.7 DON'T KNOW 1.3 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 90 TABLE 034 Q33. WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR MORE IN-DEPTH INFORMATION ON SPECIFIC NEWS AND CURRENT AFFAIRS TOPICS? BASE: RESPONDENTS WHO USE A SOURCE FOR IN-DEPTH INFORMATION TOTAL =========== UNWEIGHTED TOTAL 3002 WEIGHTED TOTAL 211613 (000) 100.0 BROADCAST TELEVISION STATIONS SUCH AS ABC 22.7 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 19.5 LOCAL NEWSPAPERS 14.1 INTERNET/ WEBSITES 13.5 RADIO STATIONS 10.5 NATIONAL NEWSPAPERS SUCH AS USA TODAY 8.0 OTHER 4.3 NONE 3.5 DON'T KNOW 3.8 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 91 TABLE 035 Q34. WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF LOCAL NEWS AND CURRENT AFFAIRS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 BROADCAST TELEVISION STATIONS SUCH AS ABC 38.2 LOCAL NEWSPAPERS 30.1 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 11.2 RADIO STATIONS 7.2 INTERNET/ WEBSITES 6.7 NATIONAL NEWSPAPERS SUCH AS USA TODAY 1.7 OTHER 1.8 NONE 2.6 DON'T KNOW 0.5 REFUSE 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 92 TABLE 036 Q35. WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A SOURCE FOR LOCAL NEWS AND CURRENT AFFAIRS TOTAL =========== UNWEIGHTED TOTAL 3012 WEIGHTED TOTAL 212892 (000) 100.0 LOCAL NEWSPAPERS 21.3 BROADCAST TELEVISION STATIONS SUCH AS ABC 20.2 RADIO STATIONS 18.6 INTERNET/ WEBSITES 14.0 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 12.6 NATIONAL NEWSPAPERS SUCH AS USA TODAY 3.0 OTHER 4.4 NONE 3.1 DON'T KNOW 2.6 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 93 TABLE 037 Q36. WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF NATIONAL NEWS AND CURRENT AFFAIRS? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 38.5 BROADCAST TELEVISION STATIONS SUCH AS ABC 23.3 INTERNET/ WEBSITES 16.8 NATIONAL NEWSPAPERS SUCH AS USA TODAY 5.9 RADIO STATIONS 5.7 LOCAL NEWSPAPERS 4.8 OTHER 1.8 NONE 2.4 DON'T KNOW 0.6 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 94 TABLE 038 Q37. WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A SOURCE FOR NATIONAL NEWS AND CURRENT AFFAIRS TOTAL =========== UNWEIGHTED TOTAL 3017 WEIGHTED TOTAL 213224 (000) 100.0 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 19.5 BROADCAST TELEVISION STATIONS SUCH AS ABC 19.4 INTERNET/ WEBSITES 18.1 LOCAL NEWSPAPERS 14.0 RADIO STATIONS 10.0 NATIONAL NEWSPAPERS SUCH AS USA TODAY 9.3 OTHER 4.2 NONE 3.0 DON'T KNOW 2.5 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 95 TABLE 039 Q38. WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED OR THE HIGHEST DEGREE RECEIVED? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 GRAMMAR SCHOOL OR LESS 1.6 SOME HIGH SCHOOL 3.6 HIGH SCHOOL GRADUATE OR EQUIVALENT (EX: GED) 23.4 SOME COLLEGE BUT NO DEGREE 18.1 ASSOCIATE DEGREE IN COLLEGE OR EQUIVALENT 12.5 BACHELOR'S DEGREE (BA, AB, BS) 25.3 HIGHER DEGREE (SUCH AS MASTER'S, PROFESSIONAL OR DOCTORATE) 14.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 96 TABLE 039 (continued) Q38. WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED OR THE HIGHEST DEGREE RECEIVED? BASE: ALL RESPONDENTS TOTAL =========== DON'T KNOW 0.2 REFUSE 0.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 97 TABLE 040 Q39. WHICH OF THE FOLLOWING INCOME RANGES BEST DESCRIBES THE TOTAL YEARLY INCOME BEFORE TAXES OF ALL MEMBERS OF YOUR HOUSEHOLD COMBINED? PLEASE INCLUDE INCOME OF ALL MEMBERS OF YOUR HOUSEHOLD. BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 UNDER $20,000 8.4 $20,000 TO LESS THAN $40,000 14.6 $40,000 TO LESS THAN $60,000 17.6 $60,000 TO LESS THAN $80,000 13.7 $80,000 TO LESS THAN $100,000 12.0 $100,000 TO LESS THAN $150,000 12.8 $150,000 TO LESS THAN $250,000 6.0 $250,000 OR MORE 4.0 DON'T KNOW 2.0 REFUSE 9.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 98 TABLE 040 (continued) Q39. WHICH OF THE FOLLOWING INCOME RANGES BEST DESCRIBES THE TOTAL YEARLY INCOME BEFORE TAXES OF ALL MEMBERS OF YOUR HOUSEHOLD COMBINED? PLEASE INCLUDE INCOME OF ALL MEMBERS OF YOUR HOUSEHOLD. BASE: ALL RESPONDENTS TOTAL =========== MEAN 83403.0 MEDIAN 70000.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 99 TABLE 041 Q40. IS THIS RESIDENCE IN A...? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 CITY 33.0 SUBURB 25.2 TOWN 15.9 OR A RURAL AREA 23.7 OTHER 1.0 DON'T KNOW 0.5 REFUSE 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 100 TABLE 042 Q41. WHAT IS YOUR RACE? ARE YOU...? BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 WHITE 79.2 AFRICAN AMERICAN OR BLACK 7.1 AMERICAN INDIAN, ESKIMO OR ALEUT 1.1 ASIAN OR PACIFIC ISLANDER 2.0 OR ANOTHER RACE 8.7 DON'T KNOW 0.2 REFUSE 1.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 101 TABLE 043 Q42. AGE OF RESPONDENT BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 18-24 13.0 25-34 17.5 35-49 28.5 50-54 10.1 55-64 14.4 65+ 16.5 MEAN 45.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY NIELSEN MEDIA RESEARCH FCC PHONE SURVEY MAY 2007 PAGE: 102 TABLE 044 Q43. RESPONDENT GENDER BASE: ALL RESPONDENTS TOTAL =========== UNWEIGHTED TOTAL 3101 WEIGHTED TOTAL 218563 (000) 100.0 MALE 48.1 FEMALE 51.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT © THE NIELSEN COMPANY -18- VI. Data Collection Materials 1 FCC PHONE SURVEY 2007 BASE: ALL RESPONDENTS INTRO Hello, this is (GIVE FIRST AND LAST NAME) calling for Nielsen TV Ratings. Today we are calling to conduct a special survey among a select group of households in your area. BASE: ALL RESPONDENTS A. (Are you/May I speak with) a household member 16 years old or older? SAME RESPONDENT 1 (GO TO QB) NEW RESPONDET COMES TO PHONE 2 (REINTRO GO TO QA) RESPONDENT UNAVAILABLE 3 (SET UP CALLBACK) REFUSE 9 (GO TO PERSUADER 1) ------------------------------------------------------------------------------------------------------------ BASE: ALL RESPONDENTS B. To help us randomly select a household member to interview, would you please tell me how many persons 18 years old or older, including yourself, are in your household? (RI: ENTER NUMBER 00-99 ENTER 00 FOR NONE; ENTER RF FOR REFUSE---> GO TO PERSUADER 2) ------------------------------------------------------------------------------------------------------------ BASE: QB>4 C. So, to confirm, that is (INSERT RESPONSE QB) person(s) 18 years old or older in your household? YES 1 (GO TO QD IF RESPONSE QB >4, ELSE GO TO QF) NO/DK 2 (MAKE CORRECTIONS) REFUSE 9 (GO TO PERSUADER 2) ------------------------------------------------------------------------------------------------------------ BASE: QB>4 D. (IF HOUSEHOLD SIZE EXCEEDS "4" MEMBERS, ASK:) How many members of your household are males 18 years old or older? (RI: ENTER NUMBER. ENTER 0 FOR NONE. ENTER RF FOR REFUSE.) ------------------------------------------------------------------------------------------------------------ BASE: QB>4 E. Then (CALCULATED DIFFERENCE BETWEEN HOUSEHOLD SIZE AND NUMBER OF MALES) of the (NUMBER IN HOUSEHOLD) household members (are/is) female. Is this information correct? YES 1 (GO TO QF) NO/DK 2 (MAKE CORRECTIONS) REFUSE 9 (GO TO PERSUADER 2) ------------------------------------------------------------------------------------------------------------ 2 BASE: ALL RESPONDENTS F. May I speak to the (DESCRIPTION OF RANDOMLY SELECTED RESPONDENT SUCH AS “OLDEST/2ND YOUNGEST”) (INSERT “MALE”, “FEMALE” or “PERSON”) who is 18 years old or older in your household? YES, SAME RESPONDENT 1 (GO TO QG) NEW RESPONDENT COMES TO PHONE 2 (REINTRO., GO TO QF) NOT AVAILABLE 3 (ARRANGE CALLBACK) RESP. UNAVAILABLE DURING CALLING DATES 5 (GO TO CLOSE) REFUSE 9 (GO TO PERSUADER 1) --------------------------------------------------------------------------------------------------------------------- PERSUADER 1: We’re doing a special telephone study today which will only take a few minutes of your time. We really appreciate your help. ------------------------------------------------------------------------------------------------------------ PERSUADER 2: We're asking this question only to be certain that we contact persons of all age groups for this study. ------------------------------------------------------------------------------------------------------------ BASE: ALL RESPONDENTS G. (ONCE DESIGNATED RESPONDENT IS ON-LINE, READ:) Thank you for agreeing to participate in this survey. Today we will be asking you questions on your sources of information for national news, local news, and current affairs. We are also interested in the amount of time you spend using these different sources. Please remember, for some sources, you may only use that source in short sittings, but perhaps several times a day. In answering these questions, please provide information on the total amount of time per week that you use these resources. Also, before we begin I want to make a clear distinction between broadcast TV channels and cable or satellite TV channels. Broadcast TV channels are the channels that you can receive for free over the air if you have good reception. They are often the traditional channels like ABC, NBC, CBS, or PBS. These are often re-transmitted by the cable company, but are nonetheless broadcast channels. There are also cable and satellite TV channels such as CNN, HBO, Disney Channel, Discovery Channel, or Cartoon Network that you can only receive if you subscribe to either cable or satellite service. 3 BASE: ALL RESPONDENTS Q1. In an average week, how much time do you spend, in total, watching or listening to broadcast television channels? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q1 NE 00 (WATCH BROADCAST) Q2. Which of the following types of information do you get from broadcast television channels? Examples of these channels would be ABC or CBS. (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T WATCH BROADCAST 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q2 NE 00 (WATCH BROADCAST FOR INFO) Q3. In an average week, how much time do you spend, in total, watching or listening to broadcast television channels to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: ALL RESPONDENTS Q4. Does your household subscribe to…(INSERT FROM LIST)? YES 1 NO 2 DON'T KNOW 8 REFUSE 9 LIST ROTATE A. a cable television service B. a satellite TV service ------------------------------------------------------------------------------------------------------------ 4 BASE: Q4A=1 OR Q4B=1 (SUBSCRIBERS TO CABLE OR SATELLITE TV) Q5. In an average week, how much time do you spend, in total, watching or listening to cable or satellite TV channels. RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q5 NE 00 (WATCH CABLE OR SATELLITE) Q6. Which of the following types of information do you get from cable or satellite TV channels? Examples of these channels would be ESPN or CNN. (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T WATCH CABLE/SATELLITE 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q6 NE 00 (WATCH CABLE/SATELLITE FOR INFO) Q7. In an average week, how much time do you spend, in total, watching or listening to cable or satellite TV channels to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 5 BASE: ALL RESPONDENTS Q8. Do you currently have internet access at home, at work, and/or another location? (MULTIPLE RESPONSE) NO ACCESS TO THE INTERNET 00 HOME 01 WRK 02 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- BASE: Q8=01 (INTERNET AT HOME) Q9. Which of the following types of internet connections do you have in your home? (READ ENTIRE LIST) (MULTIPLE RESPONSE) Broadband cable service 01 DSL 02 Dial-up telephone service 03 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 6 BASE: Q8 = 01 OR 02 OR 77 (INTERNET ACCESS) Q10. In an average week, how much time do you spend, in total, using the internet? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q10 NE 00 (USE THE INTERNET) Q11. Which of the following types of information do you get from the internet? (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T USE INTERNET 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q11 NE 00 (USE INTERNET FOR INFO) Q12. In an average week, how much time do you spend, in total, using the internet to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 7 BASE: Q11 NE 00 (INTERNET FOR INFO) Q13. What is the name of the ONE internet site you use most often for news and current affairs information? (DON’T READ) (SINGLE RESPONSE) ABCNEWS.COM 01 AOL.COM 02 AT&T.NET 03 CBSNEWS.COM 04 CN.COM 05 ESPN.COM 06 EXCITE.COM 07 FOXNEWS.COM 08 IWON.COM 09 MS. 10 MSNBC.COM 11 NETSCAPE.COM 12 NEWYORKTIMES.COM 13 USATODAY.COM 14 WALLSTREETJOURNAL.COM 15 WASHINGTONPOST.COM 16 YAHOO.COM 17 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 8 BASE: Q11 NE 00 (INTERNET FOR INFO) Q14. And, what is the name of the internet website you use next most often for news and current affairs information? (DON’T READ) (SINGLE RESPONSE) NONE 00 ABCNEWS.COM 01 AOL.COM 02 AT&T.NET 03 CBSNEWS.COM 04 CN.COM 05 ESPN.COM 06 EXCITE.COM 07 FOXNEWS.COM 08 IWON.COM 09 MS. 10 MSNBC.COM 11 NETSCAPE.COM 12 NEWYORKTIMES.COM 13 USATODAY.COM 14 WALLSTREETJOURNAL.COM 15 WASHINGTONPOST.COM 16 YAHOO.COM 17 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 9 BASE: ALL RESPONDENTS Q15. In an average week, how much time do you spend, in total, reading daily local newspapers? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q15 NE 00 (READ DAILY LOCAL NEWSPAPERS) Q16. Which of the following types of information do you get from reading daily local newspapers? (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T READ DAILY LOCAL NEWSPAPERS 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q16 NE 00 (DAILY LOCAL PAPERS FOR INFO) Q17. In an average week, how much time do you spend, in total, reading daily local newspapers to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 10 BASE: ALL RESPONDENTS Q18. In an average week, how much time do you spend, in total, reading weekly local newspapers? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q18 NE 00 (READ WEEKLY LOCAL NEWSPAPERS) Q19. Which of the following types of information do you get from weekly local newspapers? (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T READ WEEKLY LOCAL NEWSPAPERS 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q19 NE 00 (WEEKLY LOCAL NEWSPAPERS FOR INFO) Q20. In an average week, how much time do you spend, in total, reading weekly local newspapers to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 11 BASE: ALL RESPONDENTS Q21. In an average week, how much time do you spend, in total, reading daily national newspapers like USA today, or the Wall Street Journal? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q21 NE 00 (READ DAILY NATIONAL NEWSPAPERS) Q22. Which of the following types of information do you get from daily national newspapers? (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T READ DAILY NATIONAL NEWSPAPERS 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q22 NE 00 (DAILY NATIONAL NEWSPAPERS FOR INFO) Q23. In an average week, how much time do you spend, in total, reading daily national newspapers to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 12 BASE: ALL RESPONDENTS Q24. In an average week, how much time do you spend, in total, listening to broadcast radio? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ BASE: Q24 NE 00 (LISTEN TO BROADCAST RADIO) Q25. Which of the following types of information do you get from broadcast radio? (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) DON’T LISTEN TO BROADCAST RADIO 00 Emergencies 01 Classified Ads or Economic Opportunities 02 Local Cultural Events 03 Local News or Local Current Affairs 04 National or International News 05 Opinion or Commentary on News and Current Affairs 06 Sports 07 Weather and Traffic 08 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------------ BASE: Q25 NE 00 (BROADCAST RADIO FOR INFO) Q26. In an average week, how much time do you spend, in total, listening to broadcast radio to get information on news, current affairs & local happenings? RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS. CONVERT HOURS TO MINUTES NONE=00, DON’T KNOW=DK, REFUSE=RF ------------------------------------------------------------------------------------------------------------ 13 BASE: Q4A=1 OR Q4B=1 (SUBSCRIBE TO CABLE OR SATELLITE TV) Q27. Thinking again of your cable or satellite TV subscription, which of the following best describes the level of subscription you currently receive in your household? Do you subscribe to…? (READ ENTIRE LIST) (MULTIPLE RESPONSE) A basic cable or satellite package, which mainly includes broadcast channels like ABC and a small number of cable or satellite channels 01 An expanded package which includes broadcast channels, and a larger number of cable or satellite channels like CNN 02 Or a premium package which includes broadcast channels, cable or satellite channels and premium pay channels like Home Box Office 03 OTHER (SPECIFY) 77 DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- BASE: Q4A=1 OR Q4B=1 (CABLE/SATELLITE SUBSCRIBERS) Q28. If you would be reimbursed, are there any channels you would be interested in dropping from your service? If yes, which channels would you be interested in dropping from your service if you could receive a reduction in the cost of your service? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 HGTV 18 A&E (ARTS AND ENTERTAINMENT) 01 HISTORY CHANNEL 19 ABC 02ION/PAX 20 CS 3 LEARNIGCHANEL 21 INEMAX 04IFTME 22 CBC 05 MV 23 N 6NBC 4 COMEDY CENTRAL 07 PBS 25 COURT V 08SHOWTIME 26 DISCOVERY CHANNEL 09 TBS 27 SNEY CHANEL 10TMC 8 EP 11 NT 29 FOOD NETWORK 12 UPN 30 FOX 13 USA 31 NEWS 14VHI 2 FOX SPORTS NET 15 WGN 33 HALLMARK CHANNEL 16 OTHER (SPECIFY) 77 HBO (HOME BOX OFFICE) 17 DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 14 BASE: ALL RESPONDENTS Q29. Are there any channels that you would like to receive, but do not currently subscribe to because you would have to subscribe to a larger package of channels? If yes, which channels would you like to receive, but do not currently subscribe to because you would have to subscribe to a larger package of channels? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 HGTV 18 A&E (ARTS AND ENTERTAINMENT) 01 HISTORY CHANNEL 19 ABC 02ION/PAX 20 CS 3 LEARNIGCHANEL 21 INEMAX 04IFTME 22 CBC 05 MV 23 N 6NBC 4 COMEDY CENTRAL 07 PBS 25 COURT V 08SHOWTIME 26 DISCOVERY CHANNEL 09 TBS 27 SNEY CHANEL 10TMC 8 EP 11 NT 29 FOOD NETWORK 12 UPN 30 FOX 13 USA 31 NEWS 14VHI 2 FOX SPORTS NET 15 WGN 33 HALLMARK CHANNEL 16 OTHER (SPECIFY) 77 HBO (HOME BOX OFFICE) 17 DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 15 BASE: ALL RESPONDENTS Q30. Which ONE source do you consider the most important source of breaking news? (READ LIST) (SINGLE RESPONSE) (SCRAMBLE/ROTATE 01-06) Cable news channels such as CNN or MSNBC 01 Internet/Websites 02 Broadcast television stations such as ABC 03 Local newspapers 04 National newspapers such as USA Today 05 Radio stations 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- BASE: Q30 NE 00 (HAVE A SOURCE OF BREAKING NEWS) Q31. Which source would you consider the second most important source for breaking news? (DON’T READ) (SINGLE RESPONSE) CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 01 INTERNET/WEBSITES 02 BROADCAST TELEVISION STATIONS SUCH AS ABC 03 LOCAL NEWSPAPERS 04 NATIONAL NEWSPAPERS SUCH AS USA TODAY 05 RADIO STATIONS 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ------------------------------------------------------------------------------------------------------ 16 BASE: ALL RESPONDENTS Q32. Which ONE source do you consider the most important source for more in-depth information on specific news and current affairs topics? (READ LIST) (SINGLE RESPONSE) (SCRAMBLE/ROTATE 01-06) Cable news channels such as CNN or MSNBC 01 Internet/Websites 02 Broadcast television stations such as ABC 03 Local newspapers 04 National newspapers 05 Radio stations 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 -------------------------------------------------------------------------------------------------------------------- BASE: Q32 NE 00 (HAVE A SOURCE OF INDEPTH INFORMATION) Q33. Which source do you consider the second most important for more in-depth information on specific news and current affairs topics? (DON’T READ) (SINGLE RESPONSE) CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 01 INTERNET/WEBSITES 02 BROADCAST TELEVISION STATIONS SUCH AS ABC 03 LOCAL NEWSPAPERS 04 NATIONAL NEWSPAPERS SUCH AS USA TODAY 05 RADIO STATIONS 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 17 BASE: ALL RESPONDENTS Q34. Which ONE source do you consider the most important source of local news and current affairs? (READ LIST) (SINGLE RESPONSE) (SCRAMBLE/ROTATE 01-06) Cable news channels such as CNN or MSNBC 01 Internet/Websites 02 Broadcast television stations such as ABC 03 Local newspapers 04 National newspapers such as USA Today 05 Radio stations 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- BASE: Q34 NE 00 (HAVE A SOURCE OF LOCAL NEWS/CURRENT AFFAIRS) Q35. Which source do you consider the second most important for local news and current affairs? (DON’T READ) (SINGLE RESPONSE) CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 01 INTERNET/WEBSITES 02 BROADCAST TELEVISION STATIONS SUCH AS ABC 03 LOCAL NEWSPAPERS 04 NATIONAL NEWSPAPERS SUCH AS USA TODAY 05 RADIO STATIONS 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 18 BASE: ALL RESPONDENTS Q36. Which ONE source do you consider the most important source of national news and current affairs? (READ LIST) (SINGLE RESPONSE) (SCRAMBLE/ROTATE 01-06) Cable news channels such as CNN or MSNBC 01 Internet/Websites 02 Broadcast television stations such as ABC 03 Local newspapers 04 National newspapers such as USA Today 05 Radio stations 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 -------------------------------------------------------------------------------------------------------------------- BASE: Q36 NE 00 (HAVE A SOURCE OF NATL NEWS/CURRENT AFFAIRS) Q37. Which source do you consider the second most important for national news and current affairs? (DON’T READ) (SINGLE RESPONSE) CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC 01 INTERNET/WEBSITES 02 BROADCAST TELEVISION STATIONS SUCH AS ABC 03 LOCAL NEWSPAPERS 04 NATIONAL NEWSPAPERS such as USA Today 05 RADIO STATIONS 06 NONE 00 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- 19 BASE: ALL RESPONDENTS For statistical reasons, the following demographic information for you and your household would be helpful to us. The information will be treated confidentially and will only be used to group your answers with other households. Q38. What is the highest level of school you have completed or the highest degree received? (READ LIST) Grammar school or less 01 Some high school 02 High school graduate or equivalent (EX: GED) 03 Some college but no degree 04 Associate degree in college or equivalent 05 Bachelor's Degree (BA, AB, BS) 06 Higher Degree (Such as Master's, Professional or Doctorate) 07 DON'T KNOW 88 REFUSE 99 --------------------------------------------------------------------------------------------------------------------- BASE: ALL RESPONDENTS Q39. Which of the following income ranges best describes the total yearly income before taxes of all members of your household combined? Please include income of all members of your household. (READ LIST) Under $20,000 01 $20,000 to less than $40,000 02 $40,000 to less than $60,000 03 $60,000 to less than $80,000 04 $80,000 to less than $100,000 05 $100,000 to less than $150,000 06 $150,000 to less than $250,000 07 $250,000 or more 08 DON'T KNOW 88 REFUSE 99 BASE: ALL RESPONDENTS Q40. Is this residence in a…? (READ LIST) (SINGLE RESPONSE) City 1 Suburb 2 Town 3 Or a rural area 4 OTHER 7 (SPECIFY) DON’T KNOW 8 REFUSE 9 20 BASE: ALL RESPONDENTS Q41. What is your race? Are you...? (READ LIST) White 1 African American or Black 2 American Indian, Eskimo or Aleut 3 Asian or Pacific Islander 4 Or Another Race 7 (SPECIFY) DON'T KNOW 8 REFUSE 9 --------------------------------------------------------------------------------------------------------------------- BASE: ALL RESPONDENTS Q42m. In what month were you born? Q42Y. And in what year were you born? (RI: ENTER 2-DIGIT MONTH AND 4-DIGIT YEAR. ENTER RF FOR REFUSE.) BASE: ALL RESPONDENTS Q43. (RI: ENTER RESPONDENT GENDER) MALE 1 FEMALE 2 --------------------------------------------------------------------------------------------------------------------- CLOSE: Again, my name is (INSERT FIRST AND LAST NAME), and I want to thank you for taking part in our survey. Good-bye. --------------------------------------------------------------------------------------------------------------------- -19- VII. Report Table Specifications -20- Report Table Specifications Bannerpoint Defintion TOTAL Total Respondents 18+ years of age