PUBLIC NOTICE
Federal Communications Commission
445 12th St., S.W.
Washington, D.C. 20554
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
TTY: 1-888-835-5322
DA 08-1231
Released:  May 29, 2008
MEDIA BUREAU ANNOUNCES EFFECTIVE DATE FOR 
REVISED RULES IN THE DTV CONSUMER EDUCATION INITIATIVE 
AND COMMENT AND REPLY COMMENT DATES FOR THE 
FURTHER NOTICE OF PROPOSED RULEMAKING
MB DOCKET NO. 07-148
Effective Date: May 30, 2008
Comments Due: June 27, 2008
Reply Comments Due: July 14, 2008
On April 23, 2008, the Commission adopted, sua sponte, the Order on Reconsideration and 
Further Notice of Proposed Rulemaking in the Commission’s proceeding regarding DTV consumer 
education (“Order” or “Further Notice”).  The Order revised and clarified rules requiring consumer 
electronics manufacturers and eligible telecommunications carriers (ETCs) to provide consumers with 
information about the digital television transition.1 On May 19, 2008, the Order was published in the 
Federal Register.2 On May 22, 2008, the Commission received OMB approval of the rules.3 Therefore, 
pursuant to the Order, the effective date for the revised rules is May 30, 2008.4
The Further Notice requested comment on expanding the educational requirements of ETCs and 
multichannel video programming distributors.  It set deadlines for filing comments and reply comments at 
30 and 45 days after publication of the Further Notice in the Federal Register.5
  
1 DTV Consumer Education Initiative, MB Docket No. 07-148, Order on Reconsideration and Further Notice of 
Proposed Rulemaking, FCC 08-119 (rel. April 23, 2008) (“Order” or “Further Notice”).  The Order is also available 
on the Commission's website. See http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-119A1.doc.
2 Order, 73 FR 28727 (May 19, 2008).
3 See OMB Control Number 3060-1115.
4 Order at para 30.
5 Id. at 1.
2
On May 28, 2008, the Further Notice was published in the Federal Register.6 Accordingly, 
comments must be filed on or before June 27, 2008, and reply comments must be filed on or before July 
14, 2008.  Commenters should follow the filing instructions provided in paragraphs 25 to 28 of the
Further Notice.7 The Further Notice is also available on the Commission's website.8
For additional information, contact Lyle Elder, Lyle.Elder@fcc.gov, of the Media Bureau, Policy 
Division, at (202) 418-2120 or Eloise Gore, Eloise.Gore@fcc.gov, of the Media Bureau, at (202) 418-
7200.  Press inquiries should be directed to Clyde Ensslin, (202) 418-0506.  TTY: (202) 418-7172 or 
(888) 835-5322.
By the Chief, Media Bureau. 
--FCC--
  
6 Further Notice, 73 FR 30591 (May 28, 2008).
7 Further Notice, supra note 1, at ¶¶ 25-28.
8 Supra note 1.