PUBLIC NOTICE
DA 08-757
Released:  March 28, 2008
MEDIA BUREAU ANNOUNCES EFFECTIVE DATE FOR 
THE RULES IN THE DTV CONSUMER EDUCATION INITIATIVE
MB DOCKET NO. 07-148
Effective Date: March 31, 2008
On February 19, 2008, the Commission adopted the Report and Order in the Commission’s 
proceeding regarding DTV consumer education (“Order”), which established rules requiring a 
coordinated, national DTV consumer education campaign.1 Pursuant to the Order, the effective date for 
the rules is when the Order has been published in the Federal Register, and the rules have received OMB 
approval and notice to that effect has been published in the Federal Register.2
On March 24, 2008, the Order was published in the Federal Register.3 On March 27, 2008, the 
Commission received OMB approval for enforcement of the rules.4 On March 31, 2008 the Federal 
Register is scheduled to publish notice of that approval.5 Thus, the effective date for the Order and rules 
will be March 31, 2008.6  The first quarterly consumer education reports must be filed no later than 
April 10, 2008.7
  
1 DTV Consumer Education Initiative, MB Docket No. 07-148, Report and Order, FCC 08-56 (rel. March 3, 2008) 
(“Order”).  The Order is also available on the Commission's website. See
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-08-56A1.doc.
2 Id. at para 72.
3 Order, 73 FR 15431 (March 24, 2008).
4 See OMB Control Number 3060-1115.
5 The Final Rule; announcement of Effective Date was put on public inspection by the Federal Register on March 
28, 2008.  See http://www.archives.gov/federal-register/public-inspection/.
6 The requirements for multichannel video programming distributors (MVPDs) and eligible telecommunications 
carriers (ETCs) take effect 30 days after the effective date, which will be April 30, 2008. See 47 CFR §§ 76.1630 
and 54.418.
7 Full power television broadcasters are required to file quarterly reports.  See 47 C.F.R. §§ 73.3526(e)(11)(iv) and 
73.3527(e)(13).  Form 388 must contain information on all consumer education efforts undertaken by the 
broadcaster in the first quarter, including voluntary efforts.  Order at para 8. The Order also requires DTV.gov 
Transition Partners to file quarterly reports.  See Order at para 50. 700 MHz auction winners must also file 
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Federal Communications Commission
445 12th St., S.W.
Washington, D.C. 20554
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
TTY: 1-888-835-5322
2
For additional information, contact Lyle Elder, Lyle.Elder@fcc.gov, or Eloise Gore, 
Eloise.Gore@fcc.gov, of the Media Bureau, Policy Division, (202) 418-2120.  Press inquiries should be 
directed to Mary Diamond, (202) 418-2388. TTY: (202) 418-7172 or (888) 835-5322.
By the Chief, Media Bureau. 
--FCC--
  
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quarterly reports, but need not do so until the quarter after the initial grant of a license awarded as a result of the 
auction. See 47 C.F.R. § 27.20.