Federal Communications Commission DA 10-2379
Before the
Federal Communications Commission
Washington, D.C. 20554
In the Matters of
Empowering Consumers to Avoid Bill Shock
Consumer Information and Disclosure
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CG Docket No. 10-207
CG Docket No. 09-158
ORDER
Adopted:  December 17, 2010 Released:  December 17, 2010
Revised Comment Date:  January 10, 2011
Revised Reply Comment Date:  February 8, 2011
By the Chief, Consumer and Governmental Affairs Bureau:
1. On October 14, 2010, the Commission released a Notice of Proposed Rulemaking 
proposing rules that would require mobile service providers to provide usage alerts and information that 
will assist consumers in avoiding unexpected charges on their bills.1 The Bill Shock NPRM was 
published in the Federal Register on November 26, 2010.2 Comments in response to the Bill Shock 
NPRM are due by December 27, 2010; and reply comments by January 25, 2011.3
2. On December 13, 2010, CTIA, the National Telecommunications Cooperative 
Association, the Rural Cellular Association, and the Rural Telecommunications Group, Inc. (collectively 
the “Joint Petitioners”) jointly filed a request to extend the comment and reply comment deadlines in this 
proceeding until January 10, 2011, and February 8, 2011.4 The Joint Petitioners contend that providing an 
additional two weeks for comment and reply comment will allow parties to provide more current and 
relevant data regarding initiatives set to go into effect on January 1, 2011, as part of the revised CTIA 
Consumer Code.5 In addition, the Joint Petitioners note that the Bill Shock proposals raise a number of 
“complex legal, technical, economic, and factual issues requiring detailed study and analysis.”6 As a 
result, the Joint Petitioners contend that a limited, two-week extension of the comment deadline is 
appropriate to enable affected stakeholders to more thoroughly evaluate the issues raised by the 
proceeding and provide more relevant analysis for the Commission.7 One commenter opposes the Joint 
  
1 See Empowering Consumers to Avoid Bill Shock; Consumer Information and Disclosure, CG Docket Nos. 10-207, 
09-158, Notice of Proposed Rulemaking, 25 FCC Rcd 14625 (2010) (Bill Shock NPRM).
2 75 Fed. Reg. 72773 (Nov. 26, 2010).
3 See Consumer and Governmental Affairs Bureau Announces the Dates for Filing Comments and Reply Comments 
Regarding “Bill Shock,” CG Docket Nos. 10-207, 09-158, Public Notice, DA 10-2263 (rel. Nov. 30, 2010).
4 See Joint Request for Extension of Comment and Reply Comment Deadlines, CG Docket Nos. 10-207, 09-158 
(dated Dec. 9, 2010) (Joint Petition).
5 Id. at 2.
6 Id.
7 Id. at 3-4.
Federal Communications Commission DA10-2379 
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Petitioners’ request for extension.8 This commenter contends that the Joint Petitioners have had ample 
time to prepare comments on the issues set forth in the Bill Shock NPRM and that there is no reason to 
further delay this proceeding.9
3. We grant the Joint Petitioners’ request for extension of time to file comments and reply 
comments.  Generally, it is the policy of the Commission that extensions of time are not routinely 
granted.10 Nevertheless, the Commission has previously found that an extension of time is warranted 
when such an extension is necessary to ensure that the Commission receives full and informed responses 
and that affected parties have a meaningful opportunity to develop a complete record for the 
Commission’s consideration.11 In light of the multitude of issues the Commission seeks comment upon 
and implementation of revisions to the CTIA Consumer Code set to begin on January 1, 2011, we find 
that an extension is warranted to ensure that all interested parties have the time necessary to prepare full 
and informed comments and reply comments in this proceeding.  Therefore, the revised comment and 
reply comment deadlines for the Bill Shock NPRM are January 10, 2011 and February 8, 2011, 
respectively. 
4. Accordingly, IT IS ORDERED that, pursuant to sections 4(i), 4(j), and 5(c) of the 
Communications Act, 47 U.S.C. §§ 154(i), 154(j), 155(c) and sections 0.141, 0.361, and 1.46 of the 
Commission’s rules, 47 C.F.R. §§ 0.141, 0.361, and 1.46, the Joint Request for Extension of Comment 
and Reply Comment Deadlines filed by CTIA, the National Telecommunications Cooperative 
Association, the Rural Cellular Association, and the Rural Telecommunications Group in CG Docket 
Nos. 10-207 and 09-158 IS GRANTED.
Federal Communications Commission
Joel Gurin
 Chief, Consumer and Governmental Affairs Bureau
  
8 See Request for Staying of Filing Window by Sean R. Murphy, consumer, CG Docket Nos. 10-207, 09-158 (filed 
Dec. 13, 2010).
9 Id. at 1.
10 47 C.F.R. § 1.46(a).
11 See, e.g., Wireless Telecommunications Bureau Grants Extension of Time to File Reply Comments on Commercial 
Mobile Radio Services Market Competition, WT Docket No. 09-66, Public Notice, 24 FCC Rcd 8490 (WTB 2009).