Federal Communications Commission DA 14-360
Before the
Federal Communications Commission
Washington, D.C. 20554
In the Matter of
Maverick Media of Rockford License LLC
Licensee of Stations WNTA(AM), Rockford, 
Illinois, and FM Translator W263BJ, Loves Park, 
Illinois
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)
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)
)
)
)
)
)
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File Nos.:  EB-IHD-14-00013829, 
                 EB-10-IH-3870
NAL/Acct. No.:  201432080031
FRN:  0012975660
Facility ID Nos.:  671 and 155295
ORDER
Adopted:  April 24, 2014 Released:  April 25, 2014
By the Acting Chief, Enforcement Bureau:
1. In this Order and Consent Decree, we settle allegations that radio station WNTA(AM) 
and FM Translator W263BJ violated the sponsorship identification laws. The sponsorship identification
laws require broadcasters to air announcements that identify when they are being paid to broadcast 
material and who is paying them.  These laws are based on the principle that listeners and viewers have 
the right to know who is trying to persuade them.  In this case, the Commission received and investigated 
a complaint that the stations violated the sponsorship identification laws by broadcasting “Stateline 
Showcase,” a regularly scheduled daily talk show, without disclosing that the “guests” on the show had 
paid the station to appear and promote their products and services.  Maverick Media of Rockford License 
LLC (Maverick Rockford or Licensee), licensee of WNTA(AM) and FM Translator W263BJ, admits that 
its broadcasts violated the sponsorship identification laws. Maverick Rockford is selling the stations to 
Mid-Way Radio, Inc. (Mid-Way Radio).  Maverick Rockford will pay $185,000 to resolve the 
allegations, and Mid-Way Radio agreed to implement a three-year compliance plan. If the stations are not 
sold, Maverick Rockford will implement the compliance plan. 
2. In this Order, we adopt the attached Consent Decree entered into by the Enforcement 
Bureau (Bureau), Maverick Rockford, licensee of the above-captioned stations (Stations), and Mid-Way 
Radio, proposed assignee of the Stations.  The Consent Decree resolves and terminates the Bureau’s 
investigation into Maverick Rockford’s violations of Section 317 of the Communications Act of 1934 
(Act), as amended, and Section 73.1212 of the Commission’s rules
1
(Rules) pertaining to sponsorship 
identification.
3. The Bureau, Maverick Rockford, and Mid-Way Radio have negotiated a Consent Decree 
that resolves this matter.  A copy of the Consent Decree is attached hereto and incorporated herein by 
reference. 
4. Maverick Rockford and Mid-Way Radio have filed applications seeking Commission 
consent for the assignment of the licenses held by Maverick Rockford to Mid-Way Radio.
2
  Mid-Way 
                                                     
1
47 U.S.C. § 317; 47 C.F.R. § 73.1212.
2
Applications for Consent to Assignment of Broadcast Station License (FCC Form 314), File Nos. BAL-
20130426AAI, BALFT-20130426AAM (Apr. 26, 2013).    
Federal Communications Commission DA 14-360
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Radio has agreed to accept and comply with the terms of the attached Consent Decree, including the 
implementation of a three-year compliance plan.
5. After reviewing the terms of the Consent Decree and evaluating the facts before us, we 
find that the public interest would be served by adopting the Consent Decree and terminating the 
investigation.
6. In the absence of material new evidence relating to this matter, we conclude that our 
investigation raises no substantial or material questions of fact as to whether Maverick Rockford 
possesses the basic qualifications, including those related to character, to hold or obtain any Commission 
license or authorization.
7. Accordingly, IT IS ORDERED that, pursuant to Sections 4(i), 4(j), and 503(b) of the 
Act,
3
and Sections 0.111 and 0.311 of the Rules,
4
the Consent Decree attached to this Order IS 
ADOPTED.
8. IT IS FURTHER ORDERED that the above-captioned investigation IS
TERMINATED.
9. IT IS FURTHER ORDERED that any third-party complaints and allegations against 
the Stations and/or Maverick Rockford related to the above-captioned investigation that are currently 
pending before the Bureau as of the date of this Consent Decree ARE DISMISSED.
10. IT IS FURTHER ORDERED that a copy of this Order and Consent Decree shall be 
sent by First Class U.S. Mail and Certified Mail, to Maverick Rockford’s counsel, John C. Trent, Esq., 
Putbrese Hunsaker & Trent, P.C., 200 South Church Street, Woodstock, Virginia 22664, and to Mid-
Way Radio’s counsel, David D. Oxenford, Esq., Wilkinson Barker Knauer, LLP, 2300 N Street, N.W., 
Suite 700, Washington, D.C. 20037.  
FEDERAL COMMUNICATIONS COMMISSION
Travis LeBlanc
Acting Chief, Enforcement Bureau
                                                     
3
47 U.S.C. §§ 154(i), 154(j), 503(b).
4
47 C.F.R. §§ 0.111, 0.311.
Federal Communications Commission DA 14-360
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Before the
Federal Communications Commission
Washington, D.C. 20554
In the Matter of
Maverick Media of Rockford License LLC
Licensee of Stations WNTA(AM), Rockford, 
Illinois, and FM Translator W263BJ, Loves Park, 
Illinois
)
)
)
)
)
)
)
)
)
)
File Nos.:  EB-IHD-14-00013829,
                  EB-10-IH-3870
                  
NAL/Acct. No.:  201432080031
FRN:  0012975660
Facility ID Nos.:  671 and 155295
CONSENT DECREE
1. The Enforcement Bureau (Bureau) of the Federal Communications Commission
(Commission or FCC), Maverick Media of Rockford License LLC (Maverick Rockford or Licensee), and 
Mid-Way Radio, Inc. (Mid-Way Radio), by their authorized representatives, hereby enter into this 
Consent Decree for the purpose of terminating the Bureau’s investigation into Maverick Rockford’s
violations of Section 317 of the Communications Act of 1934, as amended (Act), and Section 73.1212 of 
the Commission’s rules
1
(Rules) pertaining to sponsorship identification.
I. DEFINITIONS
2. For the purposes of this Consent Decree, the following definitions shall apply:
(a) “Act” means the Communications Act of 1934, as amended, 47 U.S.C. § 151 et seq.
(b) “Adopting Order” means an order of the Bureau adopting the terms of this Consent 
Decree without change, addition, deletion, or modification.
(c) “Assignment Applications” means the Applications for Consent to Assignment of 
the Licenses of Stations WNTA(AM), Rockford, Illinois, and FM Translator 
W263BJ, Loves Park, Illinois, filed with the Commission on April 26, 2013, File 
Nos. BAL-20130426AAI, BALFT-20130426AAM.
(d) “Bureau” means the Enforcement Bureau of the Federal Communications 
Commission.
(e) “Commission” and “FCC” mean the Federal Communications Commission and all 
of its bureaus and offices.
(f) “Communications Laws” means collectively, the Act, the Rules, and the published 
and promulgated orders and decisions of the Commission to which each 
Commission licensee, including Maverick Rockford and Mid-Way Radio, is subject 
by virtue of it being a Commission licensee, including but not limited to Section 317 
of the Act and Section 73.1212 of the Rules.
2
                                                     
1
47 U.S.C. § 317; 47 C.F.R. § 73.1212.
2
Id.
Federal Communications Commission DA 14-360
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(g) “Complaint” means the third-party Complaint received by, or in the possession of, 
the Bureau and alleging violation of Section 317 of the Act and/or Section 73.1212 
of the Rules,
3
as described in this Consent Decree at paragraph 4.
(h) “Compliance Plan” means the compliance obligations, program, and procedures 
described in this Consent Decree at paragraph 12.
(i) “Consideration” means anything of value, including but not limited to, cash, checks, 
salaries, fees, commissions, loans, management fees, consulting fees, honoraria, per 
diem allowances, payments of third-party invoices, travel and/or hotel expenses, 
meals, gifts, bonuses, services, purchases of, or promises to purchase, advertising 
time, and/or any other things of value, from any source, or given by third parties, to 
another.  
(j) “Consummation Date” means the date on which Maverick Rockford and Mid-Way 
Radio consummate the transaction underlying the grant of the Assignment 
Applications. 
(k) “Covered Employees” means all employees and agents of Maverick Rockford
and/or Mid-Way Radio who perform, or supervise, oversee, and/or manage the 
performance of, duties that relate to Maverick Rockford’s and/or Mid-Way Radio’s 
responsibilities under the Sponsorship Identification Laws, including those 
employees and agents who serve as on-air talent and/or materially participate in the 
on-air broadcast of program material and/or in the making of programming 
decisions, as well as their supervisory employees and agents.
(l) “Effective Date” means the date on which the Bureau releases the Adopting Order.
(m) “Investigation” means the investigation commenced by the Bureau’s July 26, 2013,
Letter of Inquiry regarding whether Maverick Rockford violated the Sponsorship 
Identification Laws.
(n) “Maverick Rockford” or “Licensee” means Maverick Media of Rockford License 
LLC, including all of its subsidiaries and affiliates, its predecessors-in-interest, and 
its successors-in-interest.
(o) “Mid-Way Radio” means Mid-Way Radio, Inc., including all of its subsidiaries and 
its successors-in-interest.
(p) “Non-Consummation Date” means the date on which a Non-Consummation Event 
occurs.
(q) “Non-Consummation Event” means any of the following events: (1) the Licensee 
notifies the Commission that it does not intend to consummate the assignment of the 
Stations’ licenses to Mid-Way Radio, as proposed in the Assignment Applications; 
(2) the Commission’s consent to assign the Stations’ licenses to Mid-Way Radio 
lapses or expires prior to the parties’ consummation of the assignments; or (3) the 
Assignment Applications are dismissed or denied by the Commission.
(r) “Operating Procedures” means the standard, internal operating procedures and 
compliance policies established by Mid-Way Radio and/or Maverick Rockford to 
implement the Compliance Plan.
(s) “Parties” means Maverick Rockford, Mid-Way Radio, and the Bureau, each of 
which is a “Party.”
                                                     
3
Id.
Federal Communications Commission DA 14-360
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(t) “Rules” means the Commission’s regulations found in Title 47 of the Code of 
Federal Regulations.
(u) “Sponsored Broadcast” is a matter transmitted by a broadcast station that is aired in 
exchange for Consideration that is “directly or indirectly paid, or promised to or 
charged or accepted by, the station so broadcasting,” including, but not limited to the 
types of broadcasts covered by Section 73.1212(f) of the Rules.
4
(v) “Sponsorship Identification Laws” means, individually or collectively, Section 317 
of the Act and Section 73.1212 of the Rules,
5
and the decisions and orders of the 
Commission interpreting these provisions. 
(w) “Stations” means Station WNTA (AM) Rockford, Illinois (Facility ID 671) and FM 
Translator W263BJ, Loves Park, Illinois (Facility ID 155295), each of which is a 
“Station.”
II. BACKGROUND
3. The Sponsorship Identification Laws establish the general obligation of a broadcast 
station to air sponsorship identification announcements whenever any “money, service or other valuable 
consideration” is paid or promised to the station for the broadcast of program material.
6
  The Commission
has noted that the Sponsorship Identification Laws are “grounded in the principle that listeners and 
viewers are entitled to know who seeks to persuade them.”
7
  The disclosures required by the sponsorship 
identification rules provide listeners and viewers with information concerning the source of material in 
order to prevent misleading or deceiving those listeners and viewers.
8
  The Commission has warned that it 
would take enforcement action against broadcast stations and cable operators that did not comply with 
these disclosure requirements.
9
  
4. The Bureau received a Complaint, which alleged that Station WNTA(AM) aired 
“Stateline Showcase,” a program promoted as a regularly scheduled daily talk show, in exchange for 
money or other valuable consideration, without disclosing through required sponsorship announcements 
that the “guests” featured on the show paid the Licensee to appear and promote their products and 
services.
10
5. On April 26, 2013, Maverick Rockford filed the Assignment Applications, proposing to 
assign the Stations’ licenses to Mid-Way Radio.
11
  Mid-Way Radio has been operating the Stations under 
                                                     
4
47 C.F.R. § 73.1212(f).  See 47 U.S.C. § 317.
5
See supra note 1.
6
See 47 U.S.C. § 317(a)(1); 47 C.F.R. § 73.1212(a).
7
Commission Reminds Broadcast Licensees, Cable Operators and Others of Requirements Applicable to Video 
News Releases and Seeks Comment on the Use of Video News Releases by Broadcast Licensees and Cable 
Operators, Public Notice, 20 FCC Rcd 8593, 8593–94 (2005) (2005 Public Notice). 
8
See Sonshine Family Television, Inc., Notice of Apparent Liability for Forfeiture, 22 FCC Rcd 18686, 18694, para. 
15 (2007), aff’d with reduced forfeiture, Forfeiture Order, 24 FCC Rcd 14830, 14834, para. 12 (2009) (forfeiture 
reduced, based on licensee’s history of compliance) (forfeiture paid).
9
See, e.g., 2005 Public Notice at 8593.
10
See Complaint, FCC Form 2000E, No. 10-C00233146-1 (July 21, 2010) (on file in EB-10-IH-3870 and EB-IHD-
14-00013829).
11
See Assignment Applications. 
Federal Communications Commission DA 14-360
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a time brokerage agreement since May 2, 2013.
12
  Maverick Rockford will no longer be a broadcast 
licensee upon grant and consummation of the transaction proposed in the Assignment Applications.
13
6. On July 26, 2013, the Bureau issued a Letter of Inquiry (LOI) to Maverick Rockford
regarding the issues raised in the Complaint.
14
  In its LOI Responses, Maverick Rockford confirms that it 
promoted the program, “Stateline Showcase,” to the Stations’ listeners as a regularly scheduled daily talk 
show, and that the show’s guests paid the station to sponsor the show.
15
  Maverick Rockford 
acknowledges the applicability of the Commission’s Sponsorship Identification Laws to “Stateline 
Showcase.”
16
Maverick Rockford also states that it has discontinued airing “Stateline Showcase.”
17
    
Based on the record, the Bureau contends that Maverick Rockford failed to air sponsorship 
announcements required by the Sponsorship Identification Laws for “Stateline Showcase” broadcasts.
7. Adopting Order.  The Parties agree that the provisions of this Consent Decree shall be 
subject to final approval by the Bureau by incorporation of such provisions by reference in the Adopting 
Order.
8. Jurisdiction.  Maverick Rockford and Mid-Way Radio agree that the Bureau has 
jurisdiction over them and the matters contained in this Consent Decree and that the Bureau has the 
authority to enter into and adopt this Consent Decree.
9. Effective Date; Violations.  The Parties agree that this Consent Decree shall become 
effective on the Effective Date as defined herein.  As of the Effective Date, the Adopting Order and this 
Consent Decree shall have the same force and effect as any other order of the Commission.  Any violation 
of the Adopting Order or of the terms of this Consent Decree shall constitute a separate violation of a 
Commission order, entitling the Commission to exercise any rights and remedies attendant to the 
enforcement of a Commission order.
10. Termination of Investigation.  In express reliance on the covenants and representations 
in this Consent Decree and to avoid further expenditure of public resources, the Bureau agrees to 
terminate the Investigation.  In consideration for the termination of the Investigation, Maverick Rockford
and Mid-Way Radio agree to the terms, conditions, and procedures contained herein.  The Bureau further 
agrees that in the absence of new material evidence, the Bureau will not use the facts developed in the 
                                                     
12
See Assignment Applications at Attachment 5, Time Brokerage Agreement. 
13
Declaration of Gary S. Rozynek, President and CEO, Maverick Media of Rockford License LLC (Mar. 18, 2014) 
(on file in EB-10-IH-3870 and EB-IHD-14-00013829) (2014 Rozynek Declaration). 
14
See Letter from Kenneth M. Scheibel, Jr., Assistant Chief, Investigations and Hearings Division, FCC 
Enforcement Bureau, to Maverick Media of Rockford License LLC (July 26, 2013) (on file in EB-10-IH-3870 and 
EB-IHD-14-00013829).
15
Maverick Rockford filed a response to the LOI prior to the date that the full LOI response was due. See Letter 
from John C. Trent, Esquire, Putbrese Hunsaker & Trent, P.C., Counsel to Maverick Media of Rockford License 
LLC, to Marlene H. Dortch, Secretary, Federal Communications Commission, at 1–2 (Aug. 9, 2013) (on file in EB-
10-IH-3870 and EB-IHD-14-00013829) (August 2013 LOI Response).  Maverick Rockford later supplemented the 
August 2013 LOI Response.  See Letter from John C. Trent, Esquire, Putbrese Hunsaker & Trent, P.C., Counsel to 
Maverick Media of Rockford License LLC, to Marlene H. Dortch, Secretary, Federal Communications Commission 
(Oct. 30, 2013) (on file in EB-10-IH-3870 and EB-IHD-14-00013829) (October 2013 LOI Response); see also E-
mail from John C. Trent, Counsel to Maverick Media of Rockford License LLC, to Melanie Godschall, Attorney 
Advisor, Investigations and Hearings Division, FCC Enforcement Bureau (Feb. 12, 2014, 14:04 EDT) (on file in 
EB-10-IH-3870 and EB-IHD-14-00013829) (stating that “Stateline Showcase” was aired on Maverick Rockford’s 
FM Translator beginning on November 11, 2011).  
16
See August 2013 LOI Response at 1–2; October 2013 LOI Response, Declarations of Gary S. Rozynek, Jerry R. 
Chapman, Market Manager, and Jim Stone, Operations Manager.
17
2014 Rozynek Declaration.
Federal Communications Commission DA 14-360
7
Investigation through the Effective Date, or the existence of this Consent Decree, to institute on its own 
motion any new proceeding, formal or informal, or take any action on its own motion against Maverick 
Rockford concerning the matters that were the subject of the Investigation.  The Bureau also agrees that in 
the absence of new material evidence, it will not use the facts developed in the Investigation through the 
Effective Date, or the existence of this Consent Decree, to institute on its own motion any proceeding, 
formal or informal, or take any action on its own motion against Maverick Rockford with respect to 
Maverick Rockford’s basic qualifications, including its character qualifications, to be a Commission 
licensee or to hold Commission licenses or authorizations.
11. Reporting Obligation with Respect to Assignment Applications.  Maverick Rockford 
and Mid-Way Radio agree to notify the Chief, Investigations and Hearings Division, Enforcement Bureau
as to the Consummation Date or Non-Consummation Date.   Notification of the Consummation Date 
must take place within ninety (90) calendar days of public notice of grant of the Assignment Application 
and must be sent electronically to Terry.Cavanaugh@fcc.gov, Jeffrey.Gee@fcc.gov, 
Anjali.Singh@fcc.gov, and Melanie.Godschall@fcc.gov.  Notification of the Non-Consummation Date 
must take place within thirty (30) calendar days of a Non-Consummation Event and must be sent 
electronically to Terry.Cavanaugh@fcc.gov, Jeffrey.Gee@fcc.gov, Anjali.Singh@fcc.gov, and 
Melanie.Godschall@fcc.gov.  Maverick Rockford further agrees, at the time of any application for a
Commission license, permit, certificate, or other authorization made within thirty-six (36) months of the 
Effective Date, to deliver a copy of the application to the Chief, Investigations and Hearings Division, 
Enforcement Bureau, and notify the relevant licensing division of the Commission of this service and its
duty to provide it.
12. Compliance Plan and Reporting Obligations; Termination Date.  Within the time 
periods set forth in this paragraph, including its subparts, Mid-Way Radio shall appoint a Compliance 
Officer, develop and implement a Compliance Plan, and file periodic Compliance Reports. If a Non-
Consummation Event occurs, Maverick Rockford shall appoint a Compliance Officer, develop and 
implement a Compliance Plan, and file periodic Compliance Reports within the time periods set forth in 
this paragraph, including its subparts such that Maverick Rockford shall be substituted in this paragraph 
and its subparts for Mid-Way Radio and Non-Consummation Date shall be substituted in this paragraph 
and its subparts for Consummation Date. In addition, if Maverick Rockford is granted another FCC 
license for a broadcast station within thirty-six (36) months of the Consummation Date, then Maverick 
Rockford shall appoint a Compliance Officer, develop and implement a Compliance Plan, and file 
periodic Compliance Reports within the time periods set forth in this paragraph, including its subparts, 
such that both Maverick Rockford and Mid-Way Radio shall be subject to the requirements set forth in 
this paragraph. Unless stated otherwise, the requirements set forth in this paragraph shall expire thirty-six 
(36) months after the Consummation Date or Non-Consummation Date.   
A. Compliance Officer.  Within thirty (30) calendar days after the Consummation Date, 
Mid-Way Radio shall designate a senior corporate manager with the requisite corporate 
and organizational authority to serve as Compliance Officer and to discharge the duties 
set forth below.  The person designated as the Compliance Officer shall be responsible 
for developing, implementing, and administering the Compliance Plan and ensuring that 
Mid-Way Radio complies with the terms and conditions of the Compliance Plan and this 
Consent Decree.  In addition to the general knowledge of the Communications Laws 
necessary to discharge his/her duties under this Consent Decree, the Compliance Officer 
shall have specific knowledge of the Sponsorship Identification Laws prior to assuming 
his/her duties and shall commit to enforcing high standards with respect to the 
Sponsorship Identification Laws to avoid violations.
B. Compliance Plan.  Mid-Way Radio agrees that it shall, within sixty (60) calendar days of 
the Consummation Date, develop and implement a Compliance Plan designed to ensure 
future compliance with the Communications Laws and with the terms and conditions of 
this Consent Decree.  With respect to the Sponsorship Identification Laws, Mid-Way 
Radio shall implement the following procedures:
Federal Communications Commission DA 14-360
8
1. Operating Procedures.  Within sixty (60) calendar days after the 
Consummation Date, Mid-Way Radio shall establish Operating Procedures that 
all Covered Employees must follow to help ensure Mid-Way Radio’s compliance 
with the Sponsorship Identification Laws.  Mid-Way Radio’s Operating 
Procedures shall include internal procedures and policies specifically designed to 
ensure that Mid-Way Radio discloses the sponsorship status and the sponsor of 
broadcasts that are aired in exchange for valuable Consideration or otherwise 
require sponsorship identification, consistent with Section 317 of the Act and 
Section 73.1212 of the Rules.  Mid-Way Radio also shall develop a Compliance 
Checklist that describes the steps that a Covered Employee must follow to ensure 
compliance with the Sponsorship Identification Laws.  At a minimum, the 
Compliance Checklist shall require a multi-level review of Sponsored Broadcasts 
that air over the Station.  All scripts of Sponsored Broadcasts shall be reviewed 
prior to broadcast for compliance with the Sponsorship Identification Laws by at 
least two station employees, one of whom shall be a management-level 
employee.
2. Compliance Manual.  Within sixty (60) calendar days after the Consummation
Date, the Compliance Officer (with assistance of counsel as appropriate) shall 
develop and distribute a Compliance Manual to all Covered Employees.  The 
Compliance Manual shall explain the Sponsorship Identification Laws and set 
forth the Operating Procedures that Covered Employees shall follow to help 
ensure Mid-Way Radio’s compliance with the Communications Laws.  Mid-Way 
Radio shall periodically review and revise the Compliance Manual as necessary 
to ensure that the information set forth therein remains current and complete.  
Mid-Way Radio shall distribute any revisions to the Compliance Manual 
promptly to all Covered Employees.
3. Compliance Training Program.  Mid-Way Radio shall establish and implement 
a Compliance Training Program on compliance with the Sponsorship 
Identification Laws and the Operating Procedures.  As part of the Compliance 
Training Program, Covered Employees shall be advised of Mid-Way Radio’s 
obligation to report any noncompliance with the Sponsorship Identification Laws 
under paragraph 13 of this Consent Decree and shall be instructed on how to 
disclose noncompliance to the Compliance Officer.  All Covered Employees 
shall be trained pursuant to the Compliance Training Program within ninety (90) 
calendar days after the Consummation Date.  Any person who becomes a 
Covered Employee at any time after the initial Compliance Training Program is 
conducted shall be trained within thirty (30) calendar days after the date such 
person becomes a Covered Employee.  Mid-Way Radio shall repeat the 
compliance training on an annual basis, and shall periodically review and revise 
the Compliance Training Program as necessary to ensure that it remains current 
and complete and to enhance its effectiveness.
(i) Hotline.  The Compliance Officer shall maintain a hotline for 
employees to call the Compliance Officer to obtain advice on 
compliance with the Compliance Plan and report violations of 
the Compliance Plan.
(ii) Contractual Agreements.  Mid-Way Radio will ensure that all 
contractual agreements with respect to Covered Employees shall 
include a contractual clause requiring compliance with the 
Sponsorship Identification Laws.
(iii) Commitment to High Standards for the Identification of Program 
Federal Communications Commission DA 14-360
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Sponsors and the Airing of Sponsored Content.  Mid-Way Radio
commits to enforcing high standards with respect to the 
Sponsorship Identification Laws to avoid violations.
4. Sponsor Education.  Mid-Way Radio will also implement and maintain a plan 
to educate prospective sponsors about appropriate sponsorship content and how it 
incorporates such sponsorship content in the messages that it prepares for the 
sponsor’s approval and eventual broadcast.  To that end, Mid-Way Radio will 
summarize the Sponsorship Identification Laws for each client prior to accepting 
any contract to air messages and/or programming over the Stations and preparing 
the message and/or programming for the sponsor’s review.  Mid-Way Radio will 
not broadcast any message, announcement, or programming that does not comply 
with the Sponsorship Identification Laws.
5. Annual Report.  The Compliance Officer shall submit reports to Mid-Way 
Radio’s Board of Directors concerning Mid-Way Radio’s compliance with this 
Compliance Plan.  The first such report shall be submitted within sixty (60) days 
of the Consummation Date and additional reports shall be submitted at least 
annually thereafter.
6. Compliance Reports.  Mid-Way Radio shall file Compliance Reports with the 
Commission ninety (90) calendar days after the Consummation Date, twelve (12) 
months after the Consummation Date, twenty-four (24) months after the 
Consummation Date, and thirty-six (36) months after the Consummation Date.
(i) Each Compliance Report shall include a detailed description of 
Mid-Way Radio’s efforts during the relevant period to comply 
with the terms and conditions of this Consent Decree and the 
Sponsorship Identification Laws.  In addition, each Compliance 
Report shall include a certification by the Compliance Officer, as 
an agent of and on behalf of Mid-Way Radio, stating that the 
Compliance Officer has personal knowledge that Mid-Way 
Radio: (a) has established and implemented the Compliance 
Plan; (b) has utilized the Operating Procedures since the 
implementation of the Compliance Plan; and (c) is not aware of 
any instances of noncompliance with the terms and conditions of 
this Consent Decree, including the reporting obligations set forth 
in paragraph 13.
(ii) The Compliance Officer’s certification shall be accompanied by 
a statement explaining the basis for such certification and must 
comply with Section 1.16 of the Rules
18
and be subscribed to as 
true under penalty of perjury in substantially the form set forth 
therein.
(iii) If the Compliance Officer cannot provide the requisite 
certification, the Compliance Officer, as an agent of and on 
behalf of Mid-Way Radio, shall provide the Commission with a 
detailed explanation of the reason(s) why and describe fully: (a) 
each instance of noncompliance; (b) the steps that Mid-Way 
Radio has taken or will take to remedy such noncompliance, 
including the schedule on which proposed remedial action will 
                                                     
18
47 C.F.R. § 1.16.
Federal Communications Commission DA 14-360
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be taken; and (c) the steps that Mid-Way Radio has taken or will 
take to prevent the recurrence of any such noncompliance, 
including the schedule on which such preventive action will be 
taken.
(iv) All Compliance Reports shall be submitted to the Chief, 
Investigations and Hearings Division, Enforcement Bureau, 
Federal Communications Commission, Room 4-C330, 445 12th 
Street, S.W., Washington, DC 20554, with a copy submitted 
electronically to Theresa Z. Cavanaugh at 
Terry.Cavanaugh@fcc.gov, Jeffrey J. Gee at 
Jeffrey.Gee@fcc.gov, Anjali Singh at Anjali.Singh@fcc.gov, 
and Melanie Godschall at Melanie.Godschall@fcc.gov.
13. Reporting Noncompliance.  Maverick Rockford and/or Mid-Way Radio shall report any 
noncompliance with the Sponsorship Identification Laws at the Stations, and with the terms and 
conditions of this Consent Decree, within thirty (30) calendar days after discovery of such 
noncompliance.  Such reports shall include a detailed explanation of: (i) each instance of noncompliance; 
(ii) the steps that Maverick Rockford and/or Mid-Way Radio have taken or will take to remedy such 
noncompliance; (iii) the schedule on which such remedial actions will be taken; and (iv) the steps that 
Maverick Rockford and /or Mid-Way Radio have taken or will take to prevent the recurrence of any such 
noncompliance.  All reports of noncompliance shall be submitted to the Chief, Investigations and 
Hearings Division, Enforcement Bureau, Federal Communications Commission, Room 4-C330, 445 12th 
Street, S.W., Washington, DC 20554, with a copy submitted electronically to Theresa Z. Cavanaugh at 
Terry.Cavanaugh@fcc.gov, Jeffrey J. Gee at Jeffrey.Gee@fcc.gov, Anjali Singh at 
Anjali.Singh@fcc.gov, and Melanie Godschall at Melanie.Godschall@fcc.gov.
14. FCC Enforcement Actions.  If, as a result of a possible future violation of the 
Sponsorship Identification Laws at one of the Stations, Maverick Rockford and/or Mid-Way Radio 
receive a Notice of Apparent Liability or similar Bureau document proposing a forfeiture, or 
contemplating license non-renewal or revocation, Maverick Rockford and/or Mid-Way Radio shall: 
A. suspend each employee accused of violating the Sponsorship Identification Laws and   
undertake an investigation of each such incident; 
B. require that each such employee receive remedial training on the Sponsorship 
Identification Laws and the Compliance Plan and successfully demonstrate to the 
Compliance Officer and Station management that he or she understands such regulations 
and policies before allowing such employee to resume his or her duties; and
C. take disciplinary action, up to and including termination, against each employee who is 
materially involved in the violation of the Sponsorship Identification Laws, if such 
violation results in a final adjudication by the Commission that Maverick Rockford
and/or Mid-Way Radio violated the Sponsorship Identification Laws.
15. Termination Date.  Unless stated otherwise, the requirements set forth in paragraphs 
13?14 of this Consent Decree shall expire thirty-six (36) months after the Effective Date.
16. Section 73.1212 Complaints; Subsequent Investigations.  Nothing in this Consent 
Decree shall prevent the Commission or its delegated authority from adjudicating complaints filed 
pursuant to Section 73.1212 of the Rules against Maverick Rockford, or its affiliates for alleged violations 
of the Sponsorship Identification Laws, the Act, the Rules, or for any other type of alleged misconduct, 
regardless of when such misconduct took place.  The Commission’s adjudication of any such complaint 
will be based solely on the record developed in that proceeding.  Except as expressly provided in this 
Consent Decree, this Consent Decree shall not prevent the Commission from investigating new evidence 
of noncompliance by Maverick Rockford or Mid-Way Radio with the Communications Laws. 
Federal Communications Commission DA 14-360
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17. Voluntary Contribution.  Maverick Rockford provided evidence of financial hardship, 
and agrees that it will make a voluntary contribution to the United States Treasury in the amount of one 
hundred eighty-five thousand dollars ($185,000) within thirty (30) calendar days after the Effective 
Date.
19
  Maverick Rockford shall also send electronic notification of payment to Theresa Z. Cavanaugh at 
Terry.Cavanaugh@fcc.gov, Jeffrey J. Gee at Jeffrey.Gee@fcc.gov, Anjali Singh at 
Anjali.Singh@fcc.gov, and to Melanie Godschall at Melanie.Godschall@fcc.gov on the date said 
payment is made.  The payment must be made by check or similar instrument, wire transfer, or credit 
card, and must include the NAL/Account Number and FRN referenced above.  Regardless of the form of 
payment, a completed FCC Form 159 (Remittance Advice) must be submitted.
20
  When completing the 
FCC Form 159, enter the Account Number in block number 23A (call sign/other ID) and enter the letters 
“FORF” in block number 24A (payment type code).  Below are additional instructions you should follow 
based on the form of payment you select:
21
? Payment by check or money order must be made payable to the order of the Federal 
Communications Commission. Such payments (along with the completed Form 159) must be 
mailed to Federal Communications Commission, P.O. Box 979088, St. Louis, MO 63197-
9000, or sent via overnight mail to U.S. Bank – Government Lockbox #979088, SL-MO-C2-
GL, 1005 Convention Plaza, St. Louis, MO 63101.
? Payment by wire transfer must be made to ABA Number 021030004, receiving bank 
TREAS/NYC, and Account Number 27000001. To complete the wire transfer and ensure 
appropriate crediting of the wired funds, a completed Form 159 must be faxed to U.S. Bank 
at (314) 418-4232 on the same business day the wire transfer is initiated.
? Payment by credit card must be made by providing the required credit card information on 
FCC Form 159 and signing and dating the Form 159 to authorize the credit card payment.  
The completed Form 159 must then be mailed to Federal Communications Commission, P.O. 
Box 979088, St. Louis, MO 63197-9000, or sent via overnight mail to U.S. Bank –
Government Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 
63101.
18. Waivers.  Maverick Rockford and Mid-Way Radio waive any and all rights they may 
have to seek administrative or judicial reconsideration, review, appeal or stay, or to otherwise challenge 
or contest the validity of this Consent Decree and the Adopting Order, provided the Bureau issues an 
Adopting Order as defined herein.  Maverick Rockford and Mid-Way Radio shall retain the right to 
challenge Commission interpretation of the Consent Decree or any terms contained herein.  If any Party 
(or the United States on behalf of the Commission) brings a judicial action to enforce the terms of the 
Adopting Order, neither Maverick Rockford, Mid-Way Radio nor the Commission shall contest the 
validity of the Consent Decree or the Adopting Order, and Maverick Rockford shall waive any statutory 
right to a trial de novo.  Maverick Rockford hereby agrees to waive any claims it may have under the 
Equal Access to Justice Act, 5 U.S.C. § 504 and 47 C.F.R. § 1.1501 et seq., relating to the matters 
addressed in this Consent Decree.
19. Invalidity.  In the event that this Consent Decree in its entirety is rendered invalid by any 
court of competent jurisdiction, it shall become null and void and may not be used in any manner in any 
legal proceeding.  
                                                     
19
See 2014 Rozynek Declaration.
20
An FCC Form 159 and detailed instructions for completing the form may be obtained at 
http://www.fcc.gov/Forms/Form159/159.pdf.
21
If Maverick Rockford has questions regarding payment procedures, it should contact the Financial Operations 
Group Help Desk by phone at 1-877-480-3201, or by e-mail at ARINQUIRIES@fcc.gov.
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20. Subsequent Rule or Order.  The Parties agree that if any provision of this Consent 
Decree conflicts with any subsequent Rule or order adopted by the Commission (except an order 
specifically intended to revise the terms of this Consent Decree to which Maverick Rockford and/or Mid-
way Radio do not expressly consent) that provision will be superseded by such Rule or Commission 
order.
21. Successors and Assigns.  Maverick Rockford and Mid-Way Radio agree that the 
provisions of this Consent Decree shall be binding on their successors, assigns, and transferees.
22. Admission of Liability.  Maverick Rockford admits, in express reliance on the 
provisions of paragraph 10 herein, that its actions with respect to the broadcast of the program material 
referenced in paragraphs 4 and 6 of this Consent Decree violated the Commission’s Sponsorship 
Identification Laws.  
23. Final Settlement.  The Parties agree and acknowledge that this Consent Decree shall 
constitute a final settlement between the Parties with respect to the Investigation.
24. Modifications.  This Consent Decree cannot be modified without the advance written 
consent of all Parties.
25. Paragraph Headings.  The headings of the paragraphs in this Consent Decree are 
inserted for convenience only and are not intended to affect the meaning or interpretation of this Consent 
Decree.
26. Authorized Representative.  Each Party represents and warrants to the other Parties that 
it has full power and authority to enter into this Consent Decree.  Each person signing this Consent 
Decree on behalf of a Party hereby represents that he or she is fully authorized by the Party to execute this 
Consent Decree and to bind the Party to its terms and conditions.
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27. Counterparts.  This Consent Decree may be signed in any number of counterparts 
(including by facsimile), each of which, when executed and delivered, shall be an original, and all of 
which counterparts together shall constitute one and the same fully executed instrument.
FEDERAL COMMUNICATIONS COMMISSION
___________________________
Travis LeBlanc
Acting Chief, Enforcement Bureau
___________________________
Date
MAVERICK MEDIA OF ROCKFORD LICENSE LLC
_____________________________
Gary S. Rozynek
President & CEO
Maverick Media of Rockford License LLC
_____________________________
Date
MID-WAY RADIO, INC.
_____________________________
Thomas A. Walker
President
Mid-Way Radio, Inc.
_____________________________
Date