FEDERAL COMMUNICATIONS COMMISSION 
WASHINGTON, D.C. 20554 
August 19, 1996 
Mary Lou Joseph, Vice President, Member Services 
National Public Radio 
635 Massachusetts .Avenue, N.W. 
Washington, D.C. 20001-3753 
Dear Ms. Joseph: 
DA 96-1435 
IN REPLY REFER TO: 
1800Cl-CMW 
94011533/96070109" 
· We are in receipt of your June 19, 1996, pleading, titled a "Petition for Reconsideration," 
regarding our letter of admonition issued to Christian Broadca5ting, Inc., the licensee of 
Station KA TB(FM), Anchorage, Alaska, for airing certain underwriting acknowledgements. 
Christian Broadcasting. Inc., 11 FCC Red 5779 (MMB 1996). Your pleading seeks 
clarification of the Commission's position with regard to the broadcast of a certain phrase, 
"daily luncheon specials and espressos with delivery," at issue in that decision. Accordingly, 
we shall treat your pleading as a request for clarification of our letter ruling. 
In the letter of admonition, we determined that KATB's airing of an announcement containing 
the phrase "daily luncheon specials and espressos with deliverj," constituted a violation of 
noncommercial rules and policies. Specifically, we held that the announcement, and that 
phrase in particular, constituted or conveyed prohibited price information. You contend that 
the phrase does not always convey or imply price information. We agree that a licensee may 
make a reasonable, good faith determination that the phrase "lunch specials" constitutes a 
value neutral description of an underwriter's products or services, and that it does not 
necessarily convey price information. In the context of KATB's announcement, however, the 
entire phrase seemed to indicate a s{>ecial inducement,· by way of a discount or free items, 
possibly tied to deliveries. If KA TB had demonstrated or claimed in response to our inquiry 
that we had misunderstood the intent of that announcement, we would not have included it in 
the admonition. 
We do not believe that reconsideration of our letter ruling is warranted. However, to the 
extent that it engendered any confusion, we hereby clarify that the phrase "lunch specials" is 
not inherently violative of our noncommercial rules and policies. Rather, as is true for any 
determination we make in this area, our finding was based on the specific facts of the case 
before us. 
cc: Christian Broadcasting, Inc. 
Sincerely, 
Norman Goldstein, Chief 
Complaints & Political Programming Branch 
Enforcement Division 
Mass Media Bureau 
10052