rnmmimirafinng fnmfnigginn__________DA
Before the
Federal Communications Commission 
Washington, D.C 20554
In the Matter of
Amendment of Section 73.202(b) ) MM Docket No. 96-196
Table of Allotments, ) RM-8878
FM Broadcast Stations. )
(Georgetown and Garden City, )
South Carolina) )
NOTICE OF PROPOSED RULE MAKING 
Adopted: September 13, 1996; Released: September 20, 19%
Comment Date: November 12, 19% 
Reply Comment Date: November 27, 19%
By the Acting Cbiefj Allocations Branch:
1. The Commission has before it the petition for rule making filed by Coastline 
Communications of Carolina, Inc. ("petitioner"), licensee of Station WWXM(FM), Channel 
249C1, Georgetown South Carolina, proposing the reallotment of Channel 249C1 from 
Georgetown to Garden Chy, South Carolina, and the modification of Station WWXM(FM)'s 
license accordingly. Petitioner states its intention to apply for the channel, if reallotted to Garden 
City.
2. Petitioner seeks to invoke the provisions set forth in Section 1.420(i) of me 
Commission's Rules, which permit the modification of a station's license to specify a new 
community of license without affording other interested parties an opportunity to file cxfmpeting 
expressions of interest See Amendment of the Commission's Rules Regarding Modification of 
FM and TV Authorizations to Specify a New Community of License, 4 FCC Red 4870 (1989), 
recon. granted in part. 5 FCC Red 7094 (1990). In support of its proposal, petitioner states that 
Garden City is unincorporated and has a population of 6,305.' Although it is governed by and 
receives all of its local services from Horry County (population 144,053), petitioner claims that 
Garden City's population is larger than surrounding unincorporated cities that have their own 
local services. Petitioner further claims that Garden City, as a beach area, has needs and interests 
different from those of the agricultural portions of the county and the highly commercial
'All population figures are taken from the 1990 U.S. Census.
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FeHpral rnmmiinipatinng OmimigMfm __________ F>A
development of the northern Myrtle Beach areas, and is deserving of a local aural transmission 
service.
3. Section 307(b) of the Communications Act of 1934, as amended, mandates that the 
Commission fairly, equitably, and efficiently distribute frequencies ". . . among the several States 
and communities." The Commission has defined "communities" as geographically identifiable 
population groupings. Generally, if a community is incorporated or is listed in the U.S. Census, 
that is sufficient to demonstrate its status. Absent such recognizable community factors, the 
petitioner must present the Commission with sufficient information to demonstrate that such a 
place has social, economic, cultural, or governmental indicia to qualify it as a "community" for 
allotment purposes. See, e.g.. Oak Grove. Florida. 5 FCC Red. 3774 (1990); Hannibal. Ohio. 5 
FCC Red 3315 (1990); and Statenville. Georgia. 5 FCC Red 2685 (1990). Accordingto the 1990 
U.S. Census, Garden City is attributed with a population of 6,305, and is listed therein as a 
Census Designated Place. While the Census listing raises a presumption of "community" status, 
it is not absolute for allotment purposes where the community may be devoid of the customary 
factors associated with determining "community" status such as shopping centers, a newspaper, 
and social or civic organizations. See East Hemet California, et aL 4 FCC Red 7895 (1989); 
Searles Valley. California. 3 FCC Red 5221 (1988); and Naples Florida. 41 RR2d 1549 (1977). 
In the past, we have rejected claims of "community" status where a nexus has not been 
demonstrated between the political, social and commercial organizations and the community in 
question. See Gretna. et al. Florida. 6 FCC Red 633 (1991), and cases cited therein. Therefore, 
petitioner is requested to provide specific information to demonstrate whether Garden City has 
any commercial, social, economic, cultural, or religious organizations, municipal services, or 
governmental units that identify themselves specifically with that locality.
4. We recognize that neither Georgetown nor Garden City is located within an urbanized 
area However, an engineering analysis has revealed that Garden City is located 2 kilometers 
(1.2 miles) from the Myrtle Beach Urbanized Area, and that Station WWXMQFM) presently 
provides a 70 dBu signal over the entire Myrtle Beach Urbanized Area Since Station 
WWXM(FM) would continue to provide the entire Myrtle Beach Urbanized Area with a 70 dBu 
signal, we do not believe that the proponent should be required to submit a Tuck analysis to 
show that Garden City is sufficiently independent of Myrtle Beach to merit a first local service 
preference.2 This is due to the fact that Station WWXM(FM) is not "moving into" the Myrtle 
Beach Urbanized Area but is already there. See gpulder and Lafayette, Colorado., 11 FCC Red 
3632 (1996); and East Los Angeles, et al.. California 10 FCC Red 2864 (1995). Moreover, our 
engineering analysis has also determined that since Station WWXM(FM) does not seek to 
relocate its transmitter site, the reallotment will not result in any gain or loss areas, and the 
station will continue to provide Georgetown (population 9,517) with city grade 70 dBu coverage.
2See also Huntington Broadcasting Co. v. FCC. 192 F.2d 33 (D.C. Cir. 1951); RKO General. Inc.. 5 FCC Red 
3222 (1990), and Fave and Richard Tuck. 3 FCC Red 5374 (1988). See also Headland. Alabama and Chattahoochee. 
Florida. 10 FCC Red 10352 (1995).
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5. Based on the information before us, we believe the proposal warrants consideration 
since the reallotment of Channel 249C1 to Garden City, South Carolina, could provide the 
community with its first local aural transmission service, without depriving Georgetown of its 
sole local aural service,3 in the event Garden City is ultimately found to qualify as a 
"community" for allotment purposes. An engineering analysis has determined that Channel 
249C1 can be allotted to Garden City in compliance with the Commission's minimum distance 
separation requirements with a site restriction of 3 kilometers (1 .9 miles) northwest at petitioner's 
licensed site.4 In accordance with the provisions of Section 1.420(i) of the Commission's Rules, 
we will not accept competing expressions of interest in the use of Channel 249C1 at Garden City, 
South Carolina.
6. Accordingly, we seek comments on the proposed amendment of me FM Table of 
Allotments, Section 73.202(b) of the Commission's Rules, for the communities listed below, to 
read as follows:
City Channel No.
Georgetown, South Carolina 229A, 249C1, 293C2 229A, 293C2 
Garden City, South Carolina   249C1
7. The Commission's authority to institute rule making proceedings, showings required, 
cut-off procedures, and filing requirements are contained in the attached Appendix and are 
incorporated by reference herein. In particular, we note that a showing of continuing interest is 
required by paragraph 2 of the Appendix before a channel will be allotted
8. Interested parties may file comments on or before November 12, 19%, and reply 
comments on or before November 27,1996, and are advised to read the Appendix for the proper 
procedures. Comments should be filed with the Secretary, Federal Communications Commission, 
Washington, D.C. 20554. Additionally, a copy of such comments should be served on the 
petitioner, or its counsel or consultant, as follows:
Edward W. Hummers, Jr. 
Holland & Knight 
2100 Pennsylvania Ave., N.W. 
Suite 400
'Stations WSYN(FM), WSCA(FM), WGIN(AM) apd WLMC(AM) (daytime-only) will remain licensed to 
Georgetown.
"The coordinates for Channel 249C1 at Garden City are North Latitude 33-35-27 and West Longitude 79-02-
53.
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Fpripral rnmmnniratinns rnmniissinn_______nA
Washington, D.C 20037-3202 
(Counsel for Petitioner)
9. Hie Commission has determined that the relevant provisions of the Regulatory 
Flexibility Act of 1980 do not apply to rule making proceedings to amend the FM Table of 
Allotments, Section 73.202(b) of the Commission's Rules. See Certification That Sections 603 and 604 of the Regulatory Flexibility fret TV> Nnt Apply to Rule Making to Amend Sections 
73 202fb\ 73.504 and 73.606^ of the Commission's Rules. 46 FR 11549, February 9, 1981.
10. For further information concerning this proceeding, contact Sharon P. McDonald, 
Mass Media Bureau, (202) 418-2180. For purposes of this restricted notice and comment rule 
making proceeding, members of the public are advised that no ex parte presentations are 
permitted from the time the Commission adopts a Notice of Proposed Rule Making until the 
proceeding has been decided and such decision is no longer subject to reconsideration by me 
Commission or review by any court An ex parte presentation is not prohibited if specifically 
requested by the Commission or staff for the clarification or adduction of evidence or resolution 
of issues in the proceeding. However, any new written information elicited from such a request 
or a summary of any new oral information shall be served by the person making the presentation 
upon the other parties to the proceeding unless the Commission specifically waives this service 
requirement Any comment which has not been served on the petitioner constitutes an ex parte 
presentation and shall not be considered in the proceeding. Any reply comment which has not 
been served on the person(s) who filed the comment, to which the reply is directed, constitutes 
an ex parte presentation and shall not be considered in the proceeding.
FEDERAL COMMUNICATIONS COMMISSION
Andrew. J. Rhodes 
Acting Chiefj Allocations Branch 
Policy and Rules Division 
Mass Media Bureau
Attachment: Appendix
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HA
APPENDIX
MM Docket No. 96-196 
RM-8878
1. Pursuant to authority found in Sections 4(i), 5(cXl), 303(g) and (r), and 307(b) of the 
Communications Act of 1934, as amended, and Sections 0.61, 0.204(b) and 0.283 of the 
Commission's Rules, IT IS PROPOSED TO AMEND the FM Table of Allotments, Section 
73.202(b) of the Commission's Rules and Regulations, as set forth in the Notice of Proposed Rule 
Making to which this Appendix is attached
2. ShowingsJ8.equired Comments are invited on the proposals) discussed in the Notice 
of Proposed Rule Making to which this Appendix is attached Proponent(s) will be expected to 
answer whatever questions are presented in initial comments. The proponent of a proposed 
allotment is also expected to file comments even if it only resubmits or incorporates by reference 
its former pleadings. It should also restate its present intention to apply for the channel if it is 
allotted and, if authorized, to build a station promptly. Failure to file may lead to denial of the 
request
3. Cut-offprotection. The following procedures will govern the consideration of filings 
in this proceeding.
(a) Counterproposals advanced in this proceeding itself will be considered, if advanced 
in initial comments, so that parties may comment on them in reply comments. They will not be 
considered if advanced in reply comments. (See Section 1.420(d) of the Commission's Rules).
(b) With respect to petitions for rule making which conflict with the proposals in this 
Notice, they will be considered as comments in the proceeding, and Public Notice to this effect 
will be given as long as they are filed before the date for filing initial comments herein. If they 
are filed later than that, they will not be considered in connection with the decision in this 
docket
(c) The filing of a counterproposal may lead the Commission to allot a different channel 
than was requested for any of the communities involved
4. Comments and Reply Comments: Service. Pursuant to applicable procedures set out 
in Sections 1.415 and 1.420 of the Commissioris Rules and Regulations, interested parties may 
file comments and reply comments on or before the dates set forth in the Notice of Proposed 
Rule Making to which this Appendix is attached All submissions by parties to this proceeding 
or by persons acting on behalf of such parties must be made in written comments, reply 
comments, or other appropriate pleadings. Comments shall be served on the petitioner by the 
person filing the comments. Reply comments shall be served on the person(s) who filed 
comments to which the reply is directed Such comments and reply comments shall be 
accompanied by a certificate of service. (See Section 1.420(a), (b) and (c) of the Commission's
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_Eederal Omimiiniratinn« fmnmfccinn T1A
Rules.) Comments should be filed with the Secretary, Federal Communications Commission, 
Washington, D.C. 20554.
5. Number of Copies. In accordance with the provisions of Section 1.420 of the 
Commission's Rules and Regulations, an original and four copies of all comments, reply 
comments, pleadings, briefs, or other documents shall be furnished the Commission.
6. Public Inspection of Filings. All filings made in this proceeding will be available for 
examination by interested parties during regular business hours in the Commission's Reference 
Center (Room 239) at its headquarters, 1919 M Street, N.W., Washington, D.C.
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