*Pages 1--146 from cpage paper 8 Nielsen sept 26.doc* FEDERAL COMMUNICATIONS COMMISSION Media Ownership Working Group Consumer Survey On Media Usage Nielsen Media Research September 2002 2002 - 8 1 FCC PHONE SURVEY INTRODUCTION: BASE: ALL RESPONDENTS Good (morning/ afternoon/ evening), this is (GIVE FIRST AND LAST NAME) of Nielsen Media Research. Today we are calling to conduct a special survey among a select group of households. This is not a sales call. ______________________________________________________________________________________ BASE: ALL RESPONDENTS QA. Have I reached the (READ NAME) residence? YES (CORRECT RESIDENCE) 1 (GO TO QC) NO (NOT CORRECT RESIDENCE) 2 (GO TO QB) REFUSE 9 (GO TO PERSUADER 1) ______________________________________________________________________________________ BASE: QA= 2 QB. Is this (READ PHONE NUMBER)? YES (CORRECT NUMBER) 1 (GO TO CLOSE) NO (NOT CORRECT NUMBER) 2 (GO TO CLOSE) REFUSE 9 (GO TO CLOSE) ______________________________________________________________________________________ BASE: QA= 9 PERSUADER 1: We are conducting a survey to find out your opinions. The interview will only take a few minutes. We really appreciate your help. AGREE TO CONTINUE 1 (GO TO QA) REFUSE 9 (GO TO CLOSE) ______________________________________________________________________________________ 2 ______________________________________________________________________________________ BASE: QA = 1 (CORRECT HOUSEHOLD) QC. Some time ago, your household was kind enough to participate in a Nielsen Media Research diary study. We are now conducting a brief telephone survey in your area. In order to be sure we are representing all age groups in our survey (may I speak/ am I speaking with/ insert gender) household member who was (INSERT AGE) in (INSERT NSI DIARY MONTH/ YEAR)? SAME RESPONDENT 1 (GO TO Q1) NEW RESPONDENT COMES TO PHONE 2 (REINTRO. & REREAD QC) RESPONDENT UNAVAILABLE 3 (ARRANGE CALLBACK) NO SUCH PERSON 4 (GO TO CLOSE) RESPONDENT NOT AVAILABLE DURING CALLING DATES 5 (GO TO CLOSE) REFUSE 9 (GO TO PERSUADER 2) ______________________________________________________________________________________ BASE: QC= 9 PERSUADER 2: Since yours was one of only a few households selected for this survey, your participation is very important to us. AGREE 1 (GO TO QC) REFUSE 9 (GO TO CLOSE) ______________________________________________________________________________________ 3 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q1. What sources, if any, have you used in the past 7 days for LOCAL news and current affairs? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 INTERNET 01 MAGAZINES 02 NEWSPAPER 03 RADIO 04 TELEVISION 05 FRIENDS/ FAMILY 06 OTHER 77 (SPECIFIY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: Q1 NE 01- 05 (ANY) Q2. In the past 7 days, have you used (INSERT CHOICE) for LOCAL news and current affairs? YES 1 NO 2 DON’T KNOW 8 REFUSE 9 LIST: (SCRAMBLE/ ROTATE) A. The Internet B. Magazines C. A Newspaper D. Radio E. Television ______________________________________________________________________________________ BASE: Q1= 03 OR Q2C= 1 (GET LOCAL NEWS FROM NEWSPAPER) Q3A. Is the newspaper you read in the past 7 days for LOCAL news and current affairs a DAILY newspaper or a LOCAL WEEKLY newspaper or both? (DON’T READ) (SINGLE RESPONSE) DAILY 1 LOCAL WEEKLY 2 BOTH 3 DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ 4 ______________________________________________________________________________________ BASE: Q1= 05 OR Q2E= 1 (GET LOCAL NEWS FROM TELEVISION) Q3B. In the past 7 days did you watch LOCAL news and current affairs on…? (READ LIST) (MULTIPLE RESPONSE) Broadcast Television Channels 01 Cable or Satellite News Channels 02 Some Other Channel 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q4. What sources , if any, have you used in the past 7 days for NATIONAL news and current affairs? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 INTERNET 01 MAGAZINES 02 NEWSPAPER 03 RADIO 04 TELEVISION 05 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: Q4 NE 01- 05 (ANY) Q5. In the past 7 days, have you used (INSERT CHOICE) for NATIONAL news and current affairs? YES 1 NO 2 DON’T KNOW 8 REFUSE 9 LIST: (SCRAMBLE/ ROTATE) A. The Internet B. Magazines C. Newspaper D. Radio E. Television ______________________________________________________________________________________ 5 ______________________________________________________________________________________ BASE: Q4= 03 OR Q5C= 1 (GET NATIONAL NEWS FROM NEWSPAPER) Q6A. Is the newspaper you read in the past 7 days for NATIONAL news and current affairs a DAILY newspaper, a LOCAL WEEKLY newspaper or both? (DON’T READ) (SINGLE RESPONSE) DAILY 1 LOCAL WEEKLY 2 BOTH 3 DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ BASE: Q4= 05 OR Q5E= 1 (GET NATIONAL NEWS FROM TELEVISION) Q6B. In the past 7 days did you watch NATIONAL news and current affairs on…? (READ LIST) (MULTIPLE RESPONSE) Broadcast Television Channels 01 Cable or Satellite News Channels 02 Some Other Channel 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: Q3B= 01 OR Q6B= 01 (GET NEWS FROM BROADCAST TELEVISION) Q7. What are the names of the LOCAL OR NATIONAL news or current affairs programs you watched in the past 7 days on BROADCAST television channels? (DON’T READ) (MULTIPLE RESPONSE) 20/ 20 01 48 HOURS 02 60 MINUTES 03 ABC NIGHTLY NEWS 04 CBS EVENING NEWS 05 LOCAL NEWS 06 NBC NIGHTLY NEWS 07 NEWSHOUR WITH JIM LEHRER 08 NIGHTLINE 09 DATELINE NBC 10 FOX NEWS 11 GOOD MORNING AMERICA 12 TODAY SHOW 13 ABC WORLD NEWS TONIGHT 14 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ 6 ______________________________________________________________________________________ BASE: Q3B= 02 OR Q6B= 02 (GET NEWS FROM CABLE TELEVISION) Q8. What are the names of the News Channels you watched in the past 7 days on cable or satellite for LOCAL OR NATIONAL news or current affairs? (DON’T READ) (MULTIPLE RESPONSE) CNN 01 FOX NEWS CHANNEL 02 HEADLINE NEWS 03 LOCAL CABLE NEWS CHANNEL 04 MSNBC 05 CNBC 06 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: Q1= 01 OR Q2A= 1 OR Q4= 01 OR Q5A= 1 Q9. Which Internet sites, if any, have you used in the past 7 days as a source of LOCAL OR NATIONAL news and current affairs? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 AOL. COM 01 CBSNEWS. COM 02 CNN. COM 03 MSN. COM 04 NEWYORKTIMES. COM 05 YAHOO. COM 06 ABCNEWS. COM 07 ATT. NET 08 ESPN. COM 09 EXCITE. COM 10 FOXNEWS. COM 11 IWON. COM 12 MSNBC. COM 13 NETSCAPE. COM 14 USATODAY. COM 15 WALLSTREETJOURNAL. COM 16 WASHINGTONPOST. COM 17 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ 7 _____________________________________________________________________________________ BASE: Q1= 01- 05, 77, 88, 99 OR Q2A -E= 1, 8, 9 OR Q4= 01- 05, 77, 88, 99 OR Q5A- E= 1, 8, 9 Q10. What single source do you use MOST OFTEN for LOCAL OR NATIONAL news and current affairs? Do you use…? (ROTATE) (READ ENTIRE LIST) (SINGLE RESPONSE) NONE 00 Broadcast TV Channels 01 Cable or Satellite News Channels 02 The Internet 03 Magazines 04 A Daily Newspaper 05 A Local Weekly Newspaper 06 Radio 07 Some Other Source 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ CATI NOTE: DO NOT READ RESPONSE FROM Q10 AS PART OF LIST BASE: Q10= 01- 77 Q11. Using a scale of 1 to 5, with 1 meaning NO MORE LIKELY and 5 meaning MUCH MORE LIKELY, if (INSERT RESPONSE Q10) were no longer available, how much more likely would you be to use (INSERT LIST) for LOCAL OR NATIONAL news and current affairs? (DON’T READ) (SINGLE RESPONSE) 1 NO MORE LIKELY 2 3 4 5 MUCH MORE LIKELY 8 DON’T KNOW 9 REFUSE LIST: (SCRAMBLE/ ROTATE) A. Broadcast TV Channels B. Cable or Satellite News Channels C. The Internet D. Magazines E. A Daily Newspaper F. A Local Weekly Newspaper G. Radio ______________________________________________________________________________________ 8 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q12. In the future, for LOCAL OR NATIONAL news and information about current affairs, would you say you expect to use (INSERT CHOICE) MORE OFTEN, LESS OFTEN OR ABOUT THE SAME amount as you do today? (DON’T READ) (SINGLE RESPONSE) MORE OFTEN 1 LESS OFTEN 2 ABOUT THE SAME 3 DON’T KNOW 8 REFUSE 9 LIST: (SCRAMBLE/ ROTATE) A. The Radio B. The Internet C. Magazines D. Broadcast Television Channels E. Cable or Satellite News Channels F. A Daily Newspaper G. A Local Weekly Newspaper _____________________________________________________________________________________ BASE: ALL RESPONDENTS Q13. Do you currently have access to the Internet at home, at work or both? (DON’T READ) (SINGLE RESPONSE) NO ACCESS TO INTERNET 0 HOME 1 WORK 2 BOTH 3 DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ 9 ______________________________________________________________________________________ BASE: Q13 NE 0 Q14. How do you normally access the Internet and the World Wide Web? Do you access it through your cable company along their cable line, through a telephone company using a DSL line, or through your phone company using a standard telephone line? (DON’T READ) (MULTIPLE RESPONSE) CABLE LINE 1 DSL LINE 2 TELEPHONE LINE 3 OTHER 7 (SPECIFY) DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q15. To which, if any, of the following does your household currently subscribe? (READ ENTIRE LIST) (MULTIPLE RESPONSE) NONE 0 A Cable Television Service 1 A Satellite Service 2 A Daily Newspaper 3 A Local Weekly Newspaper 4 DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ 10 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q16A. Which, if any, DAILY newspapers have you read in the past 7 days? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 ARIZONA REPUBLIC 01 ATLANTA JOURNAL- CONSTITUTIONAL 02 BOSTON GLOBE 03 CHICAGO SUN- TIMES 04 CHICAGO TRIBUNE 05 DAILY NEWS, NEW YORK 06 DALLAS MORNING NEWS 07 DENVER ROCKY MOUNTAIN NEWS 08 HOUSTON CHRONICLE 09 MIAMI HERA LD 10 LOS ANGELES TIMES 11 NEW YORK POST 12 NEW YORK TIMES 13 NEWSDAY 14 PHILADELPHIA INQUIRER 15 PLAIN DEALER, CLEVLAND 16 SAN DIEGO UNION- TRIBUNE 17 SAN FRANCISCO CHRONICLE 18 STAR- LEDGER, NEWARK 19 USA TODAY 20 WALL STREET JOURNAL 21 WASHINGTON POST 22 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: Q3A NE 2 OR 3 AND Q6A NE 2 OR 3 AND Q10 NE 06 Q16B. In the past 7 days, have you read a local weekly newspaper, that is a newspaper that may serve a smaller area such as a county, suburb or neighborhood, than a daily newspaper? YES 1 NO 2 DON’T KNOW 8 REFUSE 9 ______________________________________________________________________________________ 11 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q17. In the past 7 days, which, if any, magazines have you read? (DON’T READ) (MULTIPLE RESPONSE) NONE 00 AMERICAN LEGION MAGAZINE 01 BETTER HOMES & GARDENS 02 CABLE GUIDE 03 COSMOPOLITAN 04 FAMILY CIRCLE 05 GOOD HOUSEKEEPING 06 LADIES’ HOME JOURNAL 07 MODERN MATURITY 08 NATIONAL GEOGRAPHIC 09 NEWSWEEK 10 PEOPLE 11 PLAYBOY 12 PREVENTION 13 READER’S DIGEST 14 REDBOOK 15 SPORTS ILLUSTRATED 16 TIME 17 TV GUIDE 18 VIA MAGAZINE 19 SOUTHERN LIVING 20 US NEWS & WORLD REPORT 21 WOMENS DAY 22 OTHER 77 (SPECIFY) DON’T KNOW 88 REFUSE 99 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q18. On a typical weekday, that is MONDAY through FRIDAY, how much time would you say you currently spend…? (IVR: ENTER HOURS, MINUTES) DON’T KNOW 88 REFUSE 99 LIST: (SCRAMBLE/ ROTATE) A. Listening To The Radio B. Accessing The Internet C. Reading Magazines D. Watching Broadcast Television Channels E. Watching Cable or Satellite News Channels F. Reading a Daily Newspaper ______________________________________________________________________________________ 12 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q19. On a typical weekend, that is SATURDAY AND SUNDAY, how much time would you say you currently spend…? (IVR: ENTER FOUR DIGIT HOURS, MINUTES) DON’T KNOW 88 REFUSE 99 LIST: (SCRAMBLE/ ROTATE) A. Listening To The Radio B. Accessing The Internet C. Reading Magazines D. Watching Broadcast Television Channels E. Watching Cable or Satellite News Channels F. Reading a Daily Newspaper ______________________________________________________________________________________ 13 ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q20. In what month and year were you born? (IVR: ENTER 2- DIGIT MONTH, XX) (IVR: ENTER 4- DIGIT YEAR, XXXX) RF REFUSE ______________________________________________________________________________________ BASE: ALL RESPONDENTS Q21. (IVR: ENTER RESPONDENT SEX) 1 MALE 2 FEMALE ______________________________________________________________________________________ CLOSE: Again, my name is (INSERT FIRST AND LAST NAME), and I want to thank you for taking part in our survey. Good- bye. ______________________________________________________________________________________ *** ITEMS IN BOLD PRINT ARE ADDITIONAL CATEGORIES ADDED AFTER PHONING*** 14 NIELSEN MEDIA RESEARCH PAGE: 1 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 001 Q1. WHAT SOURCES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 TELEVISION 84.8 NEWSPAPER 62.8 RADIO 35.3 INTERNET 18.8 MAGAZINES 6.4 FRIENDS/ FAMILY 1.1 OTHER 0.6 NONE 4.4 DON'T KNOW 0.7 REFUSE 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 15 NIELSEN MEDIA RESEARCH PAGE: 2 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 002 Q2A. IN THE PAST 7 DAYS, HAVE YOU USED... *** THE INTERNET *** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION THE INTERNET TOTAL ----- UNWEIGHTED TOTAL 2614 WEIGHTED TOTAL 167093 (000) 100.0 YES 18.5 NO 81.2 DON'T KNOW 0.1 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 16 NIELSEN MEDIA RESEARCH PAGE: 3 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 003 Q2B. IN THE PAST 7 DAYS, HAVE YOU USED... *** MAGAZINES *** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION MAGAZINES TOTAL ----- UNWEIGHTED TOTAL 2928 WEIGHTED TOTAL 192744 (000) 100.0 YES 14.4 NO 85.6 DON'T KNOW 0.0 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 17 NIELSEN MEDIA RESEARCH PAGE: 4 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 004 Q2C. IN THE PAST 7 DAYS, HAVE YOU USED... *** A NEWSPAPER *** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION A NEWSPAPER TOTAL ----- UNWEIGHTED TOTAL 1111 WEIGHTED TOTAL 76767 (000) 100.0 YES 39.9 NO 59.8 DON'T KNOW - REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 18 NIELSEN MEDIA RESEARCH PAGE: 5 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 005 Q2D. IN THE PAST 7 DAYS, HAVE YOU USED... *** A RADIO *** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION RADIO TOTAL ----- UNWEIGHTED TOTAL 1980 WEIGHTED TOTAL 132912 (000) 100.0 YES 48.8 NO 51.1 DON'T KNOW 0.0 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 19 NIELSEN MEDIA RESEARCH PAGE: 6 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 006 Q2E. IN THE PAST 7 DAYS, HAVE YOU USED... *** TELEVISION *** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION TELEVISION TOTAL ----- UNWEIGHTED TOTAL 497 WEIGHTED TOTAL 35609 (000) 100.0 YES 46.2 NO 53.7 DON'T KNOW 0.1 REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 20 NIELSEN MEDIA RESEARCH PAGE: 7 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 007 Q3A. IS THE NEWSPAPER YOU READ IN THE PAST 7 DAYS FOR LOCAL NEWS AND CURRENT AFFAIRS A DAILY NEWSPAPER OR A LOCAL WEEKLY NEWSPAPER OR BOTH? BASE: RESPONDENTS WHO GET THEIR LOCAL NEWS FROM NEWSPAPER TOTAL ----- UNWEIGHTED TOTAL 2500 WEIGHTED TOTAL 159391 (000) 100.0 DAILY 61.5 LOCAL WEEKLY 10.2 BOTH 27.3 DON'T KNOW 0.3 REFUSE 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 21 NIELSEN MEDIA RESEARCH PAGE: 8 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 008 Q3B. IN THE PAST 7 DAYS DID YOU WATCH LOCAL NEWS AND CURRENT AFFAIRS ON...? BASE: RESPONDENTS WHO GET THEIR LOCAL NEWS FROM TELEVISION TOTAL ----- UNWEIGHTED TOTAL 2876 WEIGHTED TOTAL 186340 (000) 100.0 BROADCAST TELEVISION CHANNELS 67.0 CABLE OR SATELLITE NEWS CHANNELS 58.0 SOME OTHER CHANNEL 4.0 DON'T KNOW 0.9 REFUSE 2.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 22 NIELSEN MEDIA RESEARCH PAGE: 9 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 009 Q4. WHAT SOURCES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 TELEVISION 83.4 NEWSPAPER 49.6 RADIO 30.2 INTERNET 21.3 MAGAZINES 8.4 OTHER 0.7 NONE 5.2 DON'T KNOW 0.6 REFUSE 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 23 NIELSEN MEDIA RESEARCH PAGE: 10 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 010 Q5A. IN THE PAST 7 DAYS, HAVE YOU USED... *** THE INTERNET *** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION THE INTERNET TOTAL ----- UNWEIGHTED TOTAL 2543 WEIGHTED TOTAL 161955 (000) 100.0 YES 12.7 NO 87.2 DON'T KNOW 0.1 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 24 NIELSEN MEDIA RESEARCH PAGE: 11 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 011 Q5B. IN THE PAST 7 DAYS, HAVE YOU USED... *** MAGAZINES *** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION MAGAZINES TOTAL ----- UNWEIGHTED TOTAL 2870 WEIGHTED TOTAL 188501 (000) 100.0 YES 11.6 NO 88.3 DON'T KNOW - REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 25 NIELSEN MEDIA RESEARCH PAGE: 12 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 012 Q5C. IN THE PAST 7 DAYS, HAVE YOU USED... *** A NEWSPAPER *** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION NEWSPAPER TOTAL ----- UNWEIGHTED TOTAL 1525 WEIGHTED TOTAL 103934 (000) 100.0 YES 38.9 NO 61.0 DON'T KNOW 0.1 REFUSE 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 26 NIELSEN MEDIA RESEARCH PAGE: 13 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 013 Q5D. IN THE PAST 7 DAYS, HAVE YOU USED... *** RADIO *** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION RADIO TOTAL ----- UNWEIGHTED TOTAL 2167 WEIGHTED TOTAL 143473 (000) 100.0 YES 34.6 NO 65.1 DON'T KNOW 0.2 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 27 NIELSEN MEDIA RESEARCH PAGE: 14 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 014 Q5E. IN THE PAST 7 DAYS, HAVE YOU USED... *** TELEVISION *** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO DID NOT MENTION TELEVISION TOTAL ----- UNWEIGHTED TOTAL 554 WEIGHTED TOTAL 40178 (000) 100.0 YES 43.1 NO 56.9 DON'T KNOW - REFUSE - DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 28 NIELSEN MEDIA RESEARCH PAGE: 15 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 015 Q6A. IS THE NEWSPAPER YOU READ IN THE PAST 7 DAYS FOR NATIONAL NEWS AND CURRENT AFFAIRS A DAILY NEWSPAPER, A LOCAL WEEKLY NEWSPAPER OR BOTH? BASE: RESPONDENTS WHO GET NATIONAL NEWS FROM NEWSPAPER TOTAL ----- UNWEIGHTED TOTAL 2259 WEIGHTED TOTAL 142012 (000) 100.0 DAILY 69.6 LOCAL WEEKLY 5.8 BOTH 24.2 DON'T KNOW 0.1 REFUSE 0.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 29 NIELSEN MEDIA RESEARCH PAGE: 16 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 016 Q6B. IN THE PAST 7 DAYS DID YOU WATCH NATIONAL NEWS AND CURRENT AFFAIRS ON...? BASE: RESPONDENTS WHO GET NATIONAL NEWS FROM TELEVISION TOTAL ----- UNWEIGHTED TOTAL 2828 WEIGHTED TOTAL 182641 (000) 100.0 BROADCAST TELEVISION CHANNELS 62.8 CABLE OR SATELLITE NEWS CHANNELS 65.5 SOME OTHER CHANNEL 2.6 DON'T KNOW 0.6 REFUSE 1.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 30 NIELSEN MEDIA RESEARCH PAGE: 17 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 017 Q7. WHAT ARE THE NAMES OF THE LOCAL OR NATIONAL NEWS OR CURRENT AFFAIRS PROGRAMS YOU WATCHED IN THE PAST 7 DAYS ON BROADCAST TELEVISION CHANNELS? BASE: RESPONDENTS WHO GET NEWS FROM BROADCAST TELEVISION TOTAL ----- UNWEIGHTED TOTAL 2066 WEIGHTED TOTAL 134350 (000) 100.0 LOCAL NEWS 27.4 NBC NIGHTLY NEWS 26.5 ABC NIGHTLY NEWS 21.4 CBS EVENING NEWS 18.3 TODAY SHOW 3.8 DATELINE NBC 3.7 60 MINUTES 3.6 GOOD MORNING AMERICA 3.1 FOX NEWS 3.0 20/ 20 2.9 48 HOURS 2.0 NIGHTLINE 1.7 NEWSHOUR WITH JIM LEHRER 1.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 31 NIELSEN MEDIA RESEARCH PAGE: 18 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 017 (continued) Q7. WHAT ARE THE NAMES OF THE LOCAL OR NATIONAL NEWS OR CURRENT AFFAIRS PROGRAMS YOU WATCHED IN THE PAST 7 DAYS ON BROADCAST TELEVISION CHANNELS? BASE: RESPONDENTS WHO GET NEWS FROM BROADCAST TELEVISION TOTAL ----- ABC WORLD NEWS TONIGHT 1.0 OTHER 47.9 DON'T KNOW 5.3 REFUSE 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 32 NIELSEN MEDIA RESEARCH PAGE: 19 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 018 Q8. WHAT ARE THE NAMES OF THE NEWS CHANNELS YOU WATCHED IN THE PAST 7 DAYS ON CABLE OR SATELLITE FOR LOCAL OR NATIONAL NEWS OR CURRENT AFFAIRS? BASE: RESPONDENTS WHO GET NEWS FROM CABLE TELEVISION TOTAL ----- UNWEIGHTED TOTAL 1964 WEIGHTED TOTAL 128158 (000) 100.0 CNN 57.7 FOX NEWS CHANNEL 27.1 MSNBC 16.5 LOCAL CABLE NEWS CHANNEL 10.8 HEADLINE NEWS 5.9 CNBC 5.1 OTHER 48.9 DON'T KNOW 4.6 REFUSE 1.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 33 NIELSEN MEDIA RESEARCH PAGE: 20 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 019 Q9. WHICH INTERNET SITES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS AS A SOURCE OF LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO GET NEWS FROM INTERNET SITES TOTAL ----- UNWEIGHTED TOTAL 1075 WEIGHTED TOTAL 76764 (000) 100.0 MSN. COM 22.4 CNN. COM 19.1 YAHOO. COM 17.9 AOL. COM 13.3 MSNBC. COM 5.9 NEWYORKTIMES. COM 5.1 FOXNEWS. COM 2.2 USATODAY. COM 1.8 ABCNEWS. COM 1.8 CBSNEWS. COM 1.7 NETSCAPE. COM 1.7 EXCITE. COM 1.3 ESPN. COM 1.3 IWON. COM 1.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 34 NIELSEN MEDIA RESEARCH PAGE: 21 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 019 (continued) Q9. WHICH INTERNET SITES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS AS A SOURCE OF LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO GET NEWS FROM INTERNET SITES TOTAL ----- AT& T. NET 1.1 WASHINGTONPOST. COM 1.1 WALLSTREETJOURNAL. COM 1.0 OTHER 34.9 NONE 7.3 DON'T KNOW 3.5 REFUSE 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 35 NIELSEN MEDIA RESEARCH PAGE: 22 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 020 Q10. WHAT SINGLE SOURCE DO YOU USE MOST OFTEN FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? DO YOU USE...? BASE: RESPONDENTS WHO GET NEWS FROM VARIOUS SOURCES TOTAL ----- UNWEIGHTED TOTAL 3110 WEIGHTED TOTAL 203462 (000) 100. 0 BROADCAST TV CHANNELS 33.1 CABLE OR SATELLITE NEWS CHANNELS 23.3 A DAILY NEWSPAPER 23.3 RADIO 10.0 THE INTERNET 5.9 A LOCAL WEEKLY NEWSPAPER 1.9 MAGAZINES 0.6 SOME OTHER SOURCE 0.3 NONE 0.5 DON'T KNOW 0.2 REFUSE 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 36 NIELSEN MEDIA RESEARCH PAGE: 23 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 021 Q11AB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 56.3 5 MUCH MORE LIKELY 38.3 4 18.0 3 12.9 2 6.2 1 NO MORE LIKELY 22.2 DON'T KNOW 0.3 REFUSE 2.0 MEAN 3.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 37 NIELSEN MEDIA RESEARCH PAGE: 24 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 022 Q11AC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 28.0 5 MUCH MORE LIKELY 13.9 4 14.0 3 19.8 2 11.0 1 NO MORE LIKELY 37.8 DON'T KNOW 1.1 REFUSE 2.4 MEAN 2.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 38 NIELSEN MEDIA RESEARCH PAGE: 25 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 023 Q11AD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 10.5 5 MUCH MORE LIKELY 6.0 4 4.6 3 13.3 2 16.6 1 NO MORE LIKELY 58.6 DON'T KNOW 0.3 REFUSE 0.8 MEAN 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 39 NIELSEN MEDIA RESEARCH PAGE: 26 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 024 Q11AE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 49.7 5 MUCH MORE LIKELY 33.1 4 16.6 3 20.2 2 10.3 1 NO MORE LIKELY 18.7 DON'T KNOW 0.1 REFUSE 0.9 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 40 NIELSEN MEDIA RESEARCH PAGE: 27 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 025 Q11AF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 39.5 5 MUCH MORE LIKELY 24.7 4 14.8 3 18.4 2 11.6 1 NO MORE LIKELY 29.5 DON'T KNOW 0.3 REFUSE 0.7 MEAN 2.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 41 NIELSEN MEDIA RESEARCH PAGE: 28 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 026 Q11AG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** BROADCAST TV CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE BROADCAST TV CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 1018 WEIGHTED TOTAL 66529 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 48.5 5 MUCH MORE LIKELY 30.5 4 18.0 3 25.3 2 9.2 1 NO MORE LIKELY 16.8 DON'T KNOW - REFUSE 0.2 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 42 NIELSEN MEDIA RESEARCH PAGE: 29 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 027 Q11BA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 61.5 5 MUCH MORE LIKELY 43.5 4 18.0 3 15.3 2 7.4 1 NO MORE LIKELY 12.5 DON'T KNOW 2.4 REFUSE 1.0 MEAN 3.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 43 NIELSEN MEDIA RESEARCH PAGE: 30 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 028 Q11BC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 33.0 5 MUCH MORE LIKELY 19.8 4 13.2 3 14.4 2 9.7 1 NO MORE LIKELY 39.9 DON'T KNOW 0.9 REFUSE 2.2 MEAN 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 44 NIELSEN MEDIA RESEARCH PAGE: 31 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 029 Q11BD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 12.5 5 MUCH MORE LIKELY 7.0 4 5.6 3 16.2 2 15.2 1 NO MORE LIKELY 55.2 DON'T KNOW 0.1 REFUSE 0.8 MEAN 1.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 45 NIELSEN MEDIA RESEARCH PAGE: 32 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 030 Q11BE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 52.2 5 MUCH MORE LIKELY 34.9 4 17.2 3 17.2 2 10.5 1 NO MORE LIKELY 19.7 DON'T KNOW 0.2 REFUSE 0.2 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 46 NIELSEN MEDIA RESEARCH PAGE: 33 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 031 Q11BF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 39.2 5 MUCH MORE LIKELY 26.8 4 12.4 3 19.0 2 12.2 1 NO MORE LIKELY 28.1 DON'T KNOW 0.5 REFUSE 1.0 MEAN 3.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 47 NIELSEN MEDIA RESEARCH PAGE: 34 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 032 Q11BG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** CABLE OR SATELLITE NEWS CHANNELS *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE CABLE OR SATELLITE NEWS CHANNELS MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 727 WEIGHTED TOTAL 47120 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 46.0 5 MUCH MORE LIKELY 30.8 4 15.2 3 22.7 2 12.3 1 NO MORE LIKELY 18.6 DON'T KNOW 0.1 REFUSE 0.2 MEAN 3.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 48 NIELSEN MEDIA RESEARCH PAGE: 35 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 033 Q11CA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 60.1 5 MUCH MORE LIKELY 33.7 4 26.4 3 14.8 2 10.2 1 NO MORE LIKELY 14.4 DON'T KNOW - REFUSE 0.5 MEAN 3.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 49 NIELSEN MEDIA RESEARCH PAGE: 36 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 034 Q11CB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 65.2 5 MUCH MORE LIKELY 36.6 4 28.6 3 12.8 2 6.7 1 NO MORE LIKELY 15.4 DON'T KNOW - REFUSE - MEAN 3.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 50 NIELSEN MEDIA RESEARCH PAGE: 37 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 035 Q11CD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 11.8 5 MUCH MORE LIKELY 4.7 4 7.0 3 15.6 2 22.9 1 NO MORE LIKELY 49.1 DON'T KNOW - REFUSE 0.6 MEAN 1.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 51 NIELSEN MEDIA RESEARCH PAGE: 38 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 036 Q11CE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 35.3 5 MUCH MORE LIKELY 16.6 4 18.7 3 24.1 2 14.0 1 NO MORE LIKELY 26.1 DON'T KNOW - REFUSE 0.5 MEAN 2.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 52 NIELSEN MEDIA RESEARCH PAGE: 39 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 037 Q11CF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 25.8 5 MUCH MORE LIKELY 12.0 4 13.8 3 15.8 2 16.7 1 NO MORE LIKELY 40.5 DON'T KNOW - REFUSE 1.2 MEAN 2.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 53 NIELSEN MEDIA RESEARCH PAGE: 40 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 038 Q11CG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** THE INTERNET *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE THE INTERNET MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 148 WEIGHTED TOTAL 11961 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 29.3 5 MUCH MORE LIKELY 11.8 4 17.5 3 35.4 2 13.1 1 NO MORE LIKELY 22.2 DON'T KNOW - REFUSE - MEAN 2.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 54 NIELSEN MEDIA RESEARCH PAGE: 41 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 039 Q11DA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 69.2 5 MUCH MORE LIKELY 37.3 4 31.9 3 9.8 2 5.6 1 NO MORE LIKELY 15.4 DON'T KNOW - REFUSE - MEAN 3.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 55 NIELSEN MEDIA RESEARCH PAGE: 42 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 040 Q11DB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 37.0 5 MUCH MORE LIKELY 17.2 4 19.8 3 30.9 2 27.8 1 NO MORE LIKELY 4.4 DON'T KNOW - REFUSE - MEAN 3.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 56 NIELSEN MEDIA RESEARCH PAGE: 43 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 041 Q11DC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 30.9 5 MUCH MORE LIKELY 4.5 4 26.4 3 25.6 2 5.5 1 NO MORE LIKELY 38.1 DON'T KNOW - REFUSE - MEAN 2.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 57 NIELSEN MEDIA RESEARCH PAGE: 44 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 042 Q11DE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 40.0 5 MUCH MORE LIKELY 20.2 4 19.8 3 31.9 2 - 1 NO MORE LIKELY 28.1 DON'T KNOW - REFUSE - MEAN 3.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 58 NIELSEN MEDIA RESEARCH PAGE: 45 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 043 Q11DF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 29.3 5 MUCH MORE LIKELY 23.8 4 5.5 3 40.7 2 10.9 1 NO MORE LIKELY 19.1 DON'T KNOW - REFUSE - MEAN 3.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 59 NIELSEN MEDIA RESEARCH PAGE: 46 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 044 Q11DG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** MAGAZINES *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE MAGAZINES MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 15 WEIGHTED TOTAL 1247 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 35.7 5 MUCH MORE LIKELY 11.3 4 24.4 3 12.7 2 30.8 1 NO MORE LIKELY 20.8 DON'T KNOW - REFUSE - MEAN 2.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 60 NIELSEN MEDIA RESEARCH PAGE: 47 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 045 Q11EA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 65.5 5 MUCH MORE LIKELY 44.3 4 21.2 3 16.3 2 6.5 1 NO MORE LIKELY 11.0 DON'T KNOW 0.2 REFUSE 0.4 MEAN 3.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 61 NIELSEN MEDIA RESEARCH PAGE: 48 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 046 Q11EB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 53.8 5 MUCH MORE LIKELY 31.7 4 22.1 3 16.1 2 7.8 1 NO MORE LIKELY 20.9 DON'T KNOW 0.6 REFUSE 0.8 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 62 NIELSEN MEDIA RESEARCH PAGE: 49 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 047 Q11EC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 30.8 5 MUCH MORE LIKELY 15.7 4 15.1 3 18.1 2 10.8 1 NO MORE LIKELY 38.2 DON'T KNOW 0.6 REFUSE 1.5 MEAN 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 63 NIELSEN MEDIA RESEARCH PAGE: 50 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 048 Q11ED. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 9.2 5 MUCH MORE LIKELY 4.0 4 5.2 3 15.6 2 18.6 1 NO MORE LIKELY 55.2 DON'T KNOW 0.2 REFUSE 1.2 MEAN 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 64 NIELSEN MEDIA RESEARCH PAGE: 51 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 049 Q11EF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 36.4 5 MUCH MORE LIKELY 23.1 4 13.3 3 17.4 2 12.1 1 NO MORE LIKELY 31.9 DON'T KNOW 0.7 REFUSE 1.4 MEAN 2.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 65 NIELSEN MEDIA RESEARCH PAGE: 52 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 050 Q11EG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A DAILY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A DAILY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 766 WEIGHTED TOTAL 47363 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 40.0 5 MUCH MORE LIKELY 22.3 4 17.6 3 24.4 2 13.4 1 NO MORE LIKELY 21.8 DON'T KNOW 0.1 REFUSE 0.4 MEAN 3.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 66 NIELSEN MEDIA RESEARCH PAGE: 53 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 051 Q11FA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 46.2 5 MUCH MORE LIKELY 39.6 4 6.6 3 16.6 2 9.1 1 NO MORE LIKELY 25.4 DON'T KNOW 1.7 REFUSE 1.0 MEAN 3.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 67 NIELSEN MEDIA RESEARCH PAGE: 54 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 052 Q11FB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 41.3 5 MUCH MORE LIKELY 30.5 4 10.8 3 12.6 2 1.8 1 NO MORE LIKELY 39.9 DON'T KNOW 1.3 REFUSE 3.1 MEAN 2.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 68 NIELSEN MEDIA RESEARCH PAGE: 55 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 053 Q11FC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 19.3 5 MUCH MORE LIKELY 8.2 4 11.1 3 5.4 2 7.5 1 NO MORE LIKELY 57.7 DON'T KNOW 1.7 REFUSE 8.4 MEAN 1.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 69 NIELSEN MEDIA RESEARCH PAGE: 56 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 054 Q11FD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 11.1 5 MUCH MORE LIKELY 9.7 4 1.4 3 11.8 2 15.2 1 NO MORE LIKELY 59.0 DON'T KNOW - REFUSE 3.0 MEAN 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 70 NIELSEN MEDIA RESEARCH PAGE: 57 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 055 Q11FE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 49.8 5 MUCH MORE LIKELY 39.2 4 10.6 3 16.1 2 4.2 1 NO MORE LIKELY 24.0 DON'T KNOW - REFUSE 5.9 MEAN 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 71 NIELSEN MEDIA RESEARCH PAGE: 58 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 056 Q11FG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** A LOCAL WEEKLY NEWSPAPER *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE A LOCAL WEEKLY NEWSPAPER MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 61 WEIGHTED TOTAL 3955 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 25.8 5 MUCH MORE LIKELY 18.0 4 7.8 3 27.0 2 3.6 1 NO MORE LIKELY 37.8 DON'T KNOW - REFUSE 5.8 MEAN 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 72 NIELSEN MEDIA RESEARCH PAGE: 59 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 057 Q11GA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 58.8 5 MUCH MORE LIKELY 34.4 4 24.4 3 19.5 2 7.1 1 NO MORE LIKELY 14.2 DON'T KNOW - REFUSE 0.5 MEAN 3.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 73 NIELSEN MEDIA RESEARCH PAGE: 60 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 058 Q11GB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 44.1 5 MUCH MORE LIKELY 23.9 4 20.2 3 14.2 2 12.3 1 NO MORE LIKELY 27.1 DON'T KNOW 0.2 REFUSE 2.0 MEAN 3.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 74 NIELSEN MEDIA RESEARCH PAGE: 61 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 059 Q11GC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 24.9 5 MUCH MORE LIKELY 12.0 4 12.8 3 15.7 2 17.6 1 NO MORE LIKELY 38.7 DON'T KNOW 0.8 REFUSE 2.3 MEAN 2.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 75 NIELSEN MEDIA RESEARCH PAGE: 62 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 060 Q11GD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 8.4 5 MUCH MORE LIKELY 4.8 4 3.6 3 14.0 2 18.2 1 NO MORE LIKELY 58.6 DON'T KNOW - REFUSE 0.7 MEAN 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 76 NIELSEN MEDIA RESEARCH PAGE: 63 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 061 Q11GE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 42.9 5 MUCH MORE LIKELY 23.8 4 19.1 3 19.6 2 11.4 1 NO MORE LIKELY 24.4 DON'T KNOW 0.3 REFUSE 1.4 MEAN 3.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 77 NIELSEN MEDIA RESEARCH PAGE: 64 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 062 Q11GF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** RADIO *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE RADIO MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 295 WEIGHTED TOTAL 20328 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 29.0 5 MUCH MORE LIKELY 16.7 4 12.3 3 20.3 2 16.2 1 NO MORE LIKELY 33.7 DON'T KNOW - REFUSE 0.7 MEAN 2.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 78 NIELSEN MEDIA RESEARCH PAGE: 65 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 063 Q11HA. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** BROADCAST TV CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 68.1 5 MUCH MORE LIKELY 27.7 4 40.4 3 6.7 2 9.2 1 NO MORE LIKELY 9.2 DON'T KNOW 6.7 REFUSE - MEAN 3.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 79 NIELSEN MEDIA RESEARCH PAGE: 66 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 064 Q11HB. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 59.2 5 MUCH MORE LIKELY 59.2 4 - 3 11.2 2 - 1 NO MORE LIKELY 18.4 DON'T KNOW 11.2 REFUSE - MEAN 3.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 80 NIELSEN MEDIA RESEARCH PAGE: 67 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 065 Q11HC. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** THE INTERNET *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 24.7 5 MUCH MORE LIKELY 6.7 4 18.0 3 - 2 - 1 NO MORE LIKELY 57.3 DON'T KNOW 11.2 REFUSE 6.7 MEAN 2.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 81 NIELSEN MEDIA RESEARCH PAGE: 68 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 066 Q11HD. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** MAGAZINES *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 8.2 5 MUCH MORE LIKELY 8.2 4 - 3 - 2 22.4 1 NO MORE LIKELY 62.6 DON'T KNOW 6.7 REFUSE - MEAN 1.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 82 NIELSEN MEDIA RESEARCH PAGE: 69 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 067 Q11HE. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A DAILY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 24.2 5 MUCH MORE LIKELY 24.2 4 - 3 30.7 2 27.2 1 NO MORE LIKELY - DON'T KNOW 11.2 REFUSE 6.7 MEAN 3.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 83 NIELSEN MEDIA RESEARCH PAGE: 70 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 068 Q11HF. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** A LOCAL WEEKLY NEWSPAPER *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 26.2 5 MUCH MORE LIKELY 26.2 4 - 3 19.5 2 9.2 1 NO MORE LIKELY 45.1 DON'T KNOW - REFUSE - MEAN 2.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 84 NIELSEN MEDIA RESEARCH PAGE: 71 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 069 Q11HG. USING A SCALE OF 1 TO 5, WITH 1 MEANING NO MORE LIKELY AND 5 MEANING MUCH MORE LIKELY, IF... *** SOME OTHER SOURCE *** WERE NO LONGER AVAILABLE, HOW MUCH MORE LIKELY WOULD YOU BE TO USE... *** RADIO *** FOR LOCAL OR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO USE SOME OTHER SOURCE MOST OFTEN AS THEIR SOURCE FOR LOCAL OR NATIONAL NEWS TOTAL ----- UNWEIGHTED TOTAL 11 WEIGHTED TOTAL 600 (000) 100.0 TOP 2 BOX (% 4- 5) ---------------- 42.2 5 MUCH MORE LIKELY 15.0 4 27.2 3 8.2 2 29.2 1 NO MORE LIKELY 20.4 DON'T KNOW - REFUSE - MEAN 2.9 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 85 NIELSEN MEDIA RESEARCH PAGE: 72 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 070 Q12A. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** THE RADIO *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 15.2 LESS OFTEN 9.5 ABOUT THE SAME 74.8 DON'T KNOW 0.1 REFUSE 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 86 NIELSEN MEDIA RESEARCH PAGE: 73 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 071 Q12B. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE ... *** THE INTERNET *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 24.7 LESS OFTEN 16.4 ABOUT THE SAME 54.5 DON'T KNOW 0.7 REFUSE 3.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 87 NIELSEN MEDIA RESEARCH PAGE: 74 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 072 Q12C. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** MAGAZINES *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 5.3 LESS OFTEN 25.4 ABOUT THE SAME 67.6 DON'T KNOW 0.1 REFUSE 1.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 88 NIELSEN MEDIA RESEARCH PAGE: 75 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 073 Q12D. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** BROADCAST TELEVISION CHANNELS *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 18.2 LESS OFTEN 5.7 ABOUT THE SAME 75.2 DON'T KNOW 0.4 REFUSE 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 89 NIELSEN MEDIA RESEARCH PAGE: 76 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 074 Q12E. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** CABLE OR SATELLITE NEWS CHANNELS *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 21.8 LESS OFTEN 8.5 ABOUT THE SAME 68.2 DON'T KNOW 0.2 REFUSE 1.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 90 NIELSEN MEDIA RESEARCH PAGE: 77 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 075 Q12F. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** A DAILY NEWSPAPER *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 15.8 LESS OFTEN 9.4 ABOUT THE SAME 74.0 DON'T KNOW 0.0 REFUSE 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 91 NIELSEN MEDIA RESEARCH PAGE: 78 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 076 Q12G. IN THE FUTURE, FOR LOCAL OR NATIONAL NEWS AND INFORMATION ABOUT CURRENT AFFAIRS, WOULD YOU SAY YOU EXPECT TO USE... *** A LOCAL WEEKLY NEWSPAPER *** MORE OFTEN, LESS OFTEN OR ABOUT THE SAME AMOUNT AS YOU DO TODAY? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MORE OFTEN 10.1 LESS OFTEN 15.7 ABOUT THE SAME 72.5 DON'T KNOW 0.5 REFUSE 1.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 92 NIELSEN MEDIA RESEARCH PAGE: 79 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 077 Q13. DO YOU CURRENTLY HAVE ACCESS TO THE INTERNET AT HOME, AT WORK OR BOTH? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 NO ACCESS TO INTERNET 20.6 HOME 34.5 WORK 6.3 BOTH 38.4 DON'T KNOW - REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 93 NIELSEN MEDIA RESEARCH PAGE: 80 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 078 Q14. HOW DO YOU NORMALLY ACCESS THE INTERNET AND THE WORLD WIDE WEB? DO YOU ACCESS IT THROUGH YOUR CABLE COMPANY ALONG THEIR CABLE LINE, THROUGH A TELEPHONE COMPANY USING A DSL LINE, OR THROUGH YOUR PHONE COMPANY USING A STANDARD TELEPHONE LINE? BASE: RESPONDENTS WHO HAVE ACCESS TO THE INTERNET AT HOME, AT WORK OR BOTH TOTAL ----- UNWEIGHTED TOTAL 2429 WEIGHTED TOTAL 163215 (000) 100.0 CABLE LINE 18.9 DSL LINE 14.7 TELEPHONE LINE 66.1 OTHER 3.5 DON'T KNOW 5.9 REFUSE 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 94 NIELSEN MEDIA RESEARCH PAGE: 81 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 079 Q15. TO WHICH, IF ANY, OF THE FOLLOWING DOES YOUR HOUSEHOLD CURRENTLY SUBSCRIBE? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 A CABLE TELEVISION SERVICE 62.9 A SATELLITE SERVICE 20.5 A DAILY NEWSPAPER 49.8 A LOCAL WEEKLY NEWSPAPER 24.0 NONE 7.7 DON'T KNOW - REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 95 NIELSEN MEDIA RESEARCH PAGE: 82 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 080 Q16A. WHICH, IF ANY, DAILY NEWSPAPERS HAVE YOU READ IN THE PAST 7 DAYS? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 USA TODAY 4.0 NEW YORK TIMES 3.7 WALL STREET JOURNAL 2.3 LOS ANGELES TIMES 2.0 CHICAGO TRIBUNE 1.8 WASHINGTON POST 1.3 DALLAS MORNING NEWS 1.3 DAILY NEWS, NEW YORK 1.2 HOUSTON CHRONICLE 1.1 ATLANTA JOURNAL- CONSTITUTIONAL 1.1 PHILADELPHIA INQUIRER 0.8 CHICAGO SUN- TIMES 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 96 NIELSEN MEDIA RESEARCH PAGE: 83 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 080 (continued) Q16A. WHICH, IF ANY, DAILY NEWSPAPERS HAVE YOU READ IN THE PAST 7 DAYS? BASE: ALL RESPONDENTS TOTAL ----- BOSTON GLOBE 0.8 ARIZONA REPUBLIC 0.8 NEWSDAY 0.7 NEW YORK POST 0.7 SAN FRANCISCO CHRONICLE 0.7 MIAMI HERALD 0.6 DENVER ROCKY MOUNTAIN NEWS 0.6 SAN DIEGO UNION- TRIBUNE 0.5 PLAIN DEALER, CLEVELAND 0.4 STAR- LEDGER, NEWARK 0.3 OTHER 67.8 NONE 19.4 DON'T KNOW 0.3 REFUSE 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 97 NIELSEN MEDIA RESEARCH PAGE: 84 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 081 Q16B. IN THE PAST 7 DAYS, HAVE YOU READ A LOCAL WEEKLY NEWSPAPER, THAT IS A NEWSPAPER THAT MAY SERVE A SMALLER AREA SUCH AS A COUNTY, SUBURB OR NEIGHBORHOOD, THAN A DAILY NEWSPAPER? BASE: RESPONDENTS WHO HAVE NOT MENTIONED READING A LOCAL WEEKLY NEWSPAPER IN THE PAST 7 DAYS TOTAL ----- UNWEIGHTED TOTAL 2022 WEIGHTED TOTAL 132968 (000) 100.0 YES 27.5 NO 71.7 DON'T KNOW 0.6 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 98 NIELSEN MEDIA RESEARCH PAGE: 85 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 082 Q17. IN THE PAST 7 DAYS, WHICH, IF ANY, MAGAZINES HAVE YOU READ? BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 TIME 7.4 PEOPLE 5.5 NEWSWEEK 5.4 READER'S DIGEST 4.9 BETTER HOMES & GARDENS 3.1 NATIONAL GEOGRAPHIC 2.7 GOOD HOUSEKEEPING 2.7 SPORTS ILLUSTRATED 2.6 FAMILY CIRCLE 2.1 US NEWS & WORLD REPORT 2.0 WOMEN'S DAY 1.8 LADIES' HOME JOURNAL 1.5 SOUTHERN LIVING 1.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 99 NIELSEN MEDIA RESEARCH PAGE: 86 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 082 (continued) Q17. IN THE PAST 7 DAYS, WHICH, IF ANY, MAGAZINES HAVE YOU READ? BASE: ALL RESPONDENTS TOTAL ----- TV GUIDE 1.2 COSMOPOLITAN 1.1 REDBOOK 0.7 PREVENTION 0.6 MODERN MATURITY 0.4 PLAYBOY 0.4 AMERICAN LEGION MAGAZINE 0.2 VIA MAGAZINE 0.0 CABLE GUIDE 0.0 OTHER 37.7 NONE 45.9 DON'T KNOW 0.5 REFUSE 0.2 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 100 NIELSEN MEDIA RESEARCH PAGE: 87 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 083 Q18A. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** LISTENING TO THE RADIO*** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 23.3 ONE HOUR TO LESS THAN TWO HOURS 24.5 TWO HOURS TO LESS THAN THREE HOURS 13.0 THREE HOURS TO LESS THAN FOUR HOURS 6.1 FOUR HOURS TO LESS THAN FIVE HOURS 4.3 FIVE HOURS TO LESS THAN SIX HOURS 3.2 SIX HOURS TO LESS THAN SEVEN HOURS 2.1 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.9 EIGHT HOURS TO LESS THAN NINE HOURS 3.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 101 NIELSEN MEDIA RESEARCH PAGE: 88 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 083 (continued) Q18A. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** LISTENING TO THE RADIO*** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.6 TEN HOURS TO LESS THAN ELEVEN HOURS 2.0 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.1 TWELVE HOURS OR MORE 2.1 NONE 13.4 DON'T KNOW 0.5 REFUSE 0.4 MEAN 2.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 102 NIELSEN MEDIA RESEARCH PAGE: 89 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 084 Q18B. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** ACCESSING THE INTERNET *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 23.7 ONE HOUR TO LESS THAN TWO HOURS 19.0 TWO HOURS TO LESS THAN THREE HOURS 9.5 THREE HOURS TO LESS THAN FOUR HOURS 3.9 FOUR HOURS TO LESS THAN FIVE HOURS 3.0 FIVE HOURS TO LESS THAN SIX HOURS 3.4 SIX HOURS TO LESS THAN SEVEN HOURS 1.0 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.2 EIGHT HOURS TO LESS THAN NINE HOURS 1.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 103 NIELSEN MEDIA RESEARCH PAGE: 90 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 084 (continued) Q18B. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** ACCESSING THE INTERNET *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.2 TEN HOURS TO LESS THAN ELEVEN HOURS 1.3 ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE 1.1 NONE 31.3 DON'T KNOW 0.5 REFUSE 0.6 MEAN 1.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 104 NIELSEN MEDIA RESEARCH PAGE: 91 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 085 Q18C. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING MAGAZINES *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 33.8 ONE HOUR TO LESS THAN TWO HOURS 16.3 TWO HOURS TO LESS THAN THREE HOURS 5.1 THREE HOURS TO LESS THAN FOUR HOURS 1.4 FOUR HOURS TO LESS THAN FIVE HOURS 0.5 FIVE HOURS TO LESS THAN SIX HOURS 0.7 SIX HOURS TO LESS THAN SEVEN HOURS 0.1 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.1 EIGHT HOURS TO LESS THAN NINE HOURS 0.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 105 NIELSEN MEDIA RESEARCH PAGE: 92 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 085 (continued) Q18C. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING MAGAZINES *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS - TEN HOURS TO LESS THAN ELEVEN HOURS 0.1 ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE 0.1 NONE 40.3 DON'T KNOW 0.8 REFUSE 0.8 MEAN 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 106 NIELSEN MEDIA RESEARCH PAGE: 93 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 086 Q18D. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING BROADCAST TELEVISION CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 15.5 ONE HOUR TO LESS THAN TWO HOURS 25.0 TWO HOURS TO LESS THAN THREE HOURS 19.7 THREE HOURS TO LESS THAN FOUR HOURS 10.4 FOUR HOURS TO LESS THAN FIVE HOURS 5.9 FIVE HOURS TO LESS THAN SIX HOURS 5.2 SIX HOURS TO LESS THAN SEVEN HOURS 2.4 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.5 EIGHT HOURS TO LESS THAN NINE HOURS 1.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 107 NIELSEN MEDIA RESEARCH PAGE: 94 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 086 (continued) Q18D. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING BROADCAST TELEVISION CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.1 TEN HOURS TO LESS THAN ELEVEN HOURS 1.8 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.1 TWELVE HOURS OR MORE 1.6 NONE 9.0 DON'T KNOW 0.9 REFUSE 0.6 MEAN 2.4 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 108 NIELSEN MEDIA RESEARCH PAGE: 95 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 087 Q18E. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING CABLE OR SATELLITE NEWS CHANNELS*** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 18.8 ONE HOUR TO LESS THAN TWO HOURS 23.8 TWO HOURS TO LESS THAN THREE HOURS 14.0 THREE HOURS TO LESS THAN FOUR HOURS 5.7 FOUR HOURS TO LESS THAN FIVE HOURS 4.3 FIVE HOURS TO LESS THAN SIX HOURS 3.0 SIX HOURS TO LESS THAN SEVEN HOURS 1.7 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.3 EIGHT HOURS TO LESS THAN NINE HOURS 1.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 109 NIELSEN MEDIA RESEARCH PAGE: 96 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 087 (continued) Q18E. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING CABLE OR SATELLITE NEWS CHANNELS*** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.0 TEN HOURS TO LESS THAN ELEVEN HOURS 0.8 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.0 TWELVE HOURS OR MORE 1.5 NONE 24.1 DON'T KNOW 0.4 REFUSE 0.5 MEAN 1.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 110 NIELSEN MEDIA RESEARCH PAGE: 97 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 088 Q18F. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING A DAILY NEWSPAPER *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 47.2 ONE HOUR TO LESS THAN TWO HOURS 20.5 TWO HOURS TO LESS THAN THREE HOURS 4.8 THREE HOURS TO LESS THAN FOUR HOURS 1.1 FOUR HOURS TO LESS THAN FIVE HOURS 0.4 FIVE HOURS TO LESS THAN SIX HOURS 1.0 SIX HOURS TO LESS THAN SEVEN HOURS 0.2 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.1 EIGHT HOURS TO LESS THAN NINE HOURS 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 111 NIELSEN MEDIA RESEARCH PAGE: 98 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 088 (continued) Q18F. ON A TYPICAL WEEKDAY, THAT IS MONDAY THROUGH FRIDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING A DAILY NEWSPAPER *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS - TEN HOURS TO LESS THAN ELEVEN HOURS 0.1 ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE 0.1 NONE 23.8 DON'T KNOW 0.2 REFUSE 0.4 MEAN 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 112 NIELSEN MEDIA RESEARCH PAGE: 99 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 089 Q19A. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** LISTENING TO THE RADIO *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 17.2 ONE HOUR TO LESS THAN TWO HOURS 19.3 TWO HOURS TO LESS THAN THREE HOURS 13.4 THREE HOURS TO LESS THAN FOUR HOURS 4.9 FOUR HOURS TO LESS THAN FIVE HOURS 5.0 FIVE HOURS TO LESS THAN SIX HOURS 2.3 SIX HOURS TO LESS THAN SEVEN HOURS 1.5 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.3 EIGHT HOURS TO LESS THAN NINE HOURS 1.3 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 113 NIELSEN MEDIA RESEARCH PAGE: 100 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 089 (continued) Q19A. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** LISTENING TO THE RADIO *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.1 TEN HOURS TO LESS THAN ELEVEN HOURS 0.9 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.0 TWELVE HOURS OR MORE 1.7 NONE 31.6 DON'T KNOW 0.2 REFUSE 0.4 MEAN 1.6 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 114 NIELSEN MEDIA RESEARCH PAGE: 101 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 090 Q19B. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** ACCESSING THE INTERNET *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 14.7 ONE HOUR TO LESS THAN TWO HOURS 17.1 TWO HOURS TO LESS THAN THREE HOURS 10.9 THREE HOURS TO LESS THAN FOUR HOURS 4.0 FOUR HOURS TO LESS THAN FIVE HOURS 3.7 FIVE HOURS TO LESS THAN SIX HOURS 1.7 SIX HOURS TO LESS THAN SEVEN HOURS 1.7 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.1 EIGHT HOURS TO LESS THAN NINE HOURS 0.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 115 NIELSEN MEDIA RESEARCH PAGE: 102 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 090 (continued) Q19B. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** ACCESSING THE INTERNET *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.1 TEN HOURS TO LESS THAN ELEVEN HOURS 0.5 ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE 0.3 NONE 43.9 DON'T KNOW 0.2 REFUSE 0.4 MEAN 1.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 116 NIELSEN MEDIA RESEARCH PAGE: 103 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 091 Q19C. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING MAGAZINES *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 20.7 ONE HOUR TO LESS THAN TWO HOURS 15.3 TWO HOURS TO LESS THAN THREE HOURS 6.1 THREE HOURS TO LESS THAN FOUR HOURS 1.2 FOUR HOURS TO LESS THAN FIVE HOURS 0.5 FIVE HOURS TO LESS THAN SIX HOURS 0.2 SIX HOURS TO LESS THAN SEVEN HOURS 0.2 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.1 EIGHT HOURS TO LESS THAN NINE HOURS 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 117 NIELSEN MEDIA RESEARCH PAGE: 104 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 091 (continued) Q19C. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING MAGAZINES *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS - TEN HOURS TO LESS THAN ELEVEN HOURS - ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE 0.1 NONE 55.1 DON'T KNOW 0.3 REFUSE 0.2 MEAN 0.5 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 118 NIELSEN MEDIA RESEARCH PAGE: 105 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 092 Q19D. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING BROADCAST TELEVISION CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 8.7 ONE HOUR TO LESS THAN TWO HOURS 16.7 TWO HOURS TO LESS THAN THREE HOURS 20.1 THREE HOURS TO LESS THAN FOUR HOURS 10.3 FOUR HOURS TO LESS THAN FIVE HOURS 10.4 FIVE HOURS TO LESS THAN SIX HOURS 5.2 SIX HOURS TO LESS THAN SEVEN HOURS 5.0 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.7 EIGHT HOURS TO LESS THAN NINE HOURS 2.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 119 NIELSEN MEDIA RESEARCH PAGE: 106 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 092 (continued) Q19D. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING BROADCAST TELEVISION CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.4 TEN HOURS TO LESS THAN ELEVEN HOURS 2.1 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.0 TWELVE HOURS OR MORE 2.0 NONE 14.6 DON'T KNOW 0.6 REFUSE 0.6 MEAN 2.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 120 NIELSEN MEDIA RESEARCH PAGE: 107 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 093 Q19E. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING CABLE OR SATELLITE NEWS CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 14.2 ONE HOUR TO LESS THAN TWO HOURS 19.2 TWO HOURS TO LESS THAN THREE HOURS 15.0 THREE HOURS TO LESS THAN FOUR HOURS 6.0 FOUR HOURS TO LESS THAN FIVE HOURS 5.1 FIVE HOURS TO LESS THAN SIX HOURS 2.9 SIX HOURS TO LESS THAN SEVEN HOURS 1.9 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.3 EIGHT HOURS TO LESS THAN NINE HOURS 1.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 121 NIELSEN MEDIA RESEARCH PAGE: 108 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 093 (continued) Q19E. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** WATCHING CABLE OR SATELLITE NEWS CHANNELS *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS 0.1 TEN HOURS TO LESS THAN ELEVEN HOURS 1.1 ELEVEN HOURS TO LESS THAN TWELVE HOURS 0.1 TWELVE HOURS OR MORE 1.1 NONE 30.0 DON'T KNOW 0.5 REFUSE 0.5 MEAN 1.7 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 122 NIELSEN MEDIA RESEARCH PAGE: 109 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 094 Q19F. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING A DAILY NEWSPAPER *** BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 LESS THAN ONE HOUR 28.4 ONE HOUR TO LESS THAN TWO HOURS 29.0 TWO HOURS TO LESS THAN THREE HOURS 11.7 THREE HOURS TO LESS THAN FOUR HOURS 2.6 FOUR HOURS TO LESS THAN FIVE HOURS 1.1 FIVE HOURS TO LESS THAN SIX HOURS 0.2 SIX HOURS TO LESS THAN SEVEN HOURS 0.1 SEVEN HOURS TO LESS THAN EIGHT HOURS 0.0 EIGHT HOURS TO LESS THAN NINE HOURS 0.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 123 NIELSEN MEDIA RESEARCH PAGE: 110 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 094 (continued) Q19F. ON A TYPICAL WEEKEND, THAT IS SATURDAY AND SUNDAY, HOW MUCH TIME WOULD YOU SAY YOU CURRENTLY SPEND...? *** READING A DAILY NEWSPAPER *** BASE: ALL RESPONDENTS TOTAL ----- NINE HOURS TO LESS THAN TEN HOURS - TEN HOURS TO LESS THAN ELEVEN HOURS 0.1 ELEVEN HOURS TO LESS THAN TWELVE HOURS - TWELVE HOURS OR MORE - NONE 26.4 DON'T KNOW 0.1 REFUSE 0.3 MEAN 0.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 124 NIELSEN MEDIA RESEARCH PAGE: 111 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 095 Q20 RESPONDENT'S AGE BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 18- 24 12.2 25- 34 18.1 35- 49 31.6 50- 54 9.2 55- 64 12.7 65+ 16.2 MEAN 45.6 MEDIAN 44.0 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 125 NIELSEN MEDIA RESEARCH PAGE: 112 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 096 Q21. RESPONDENT'S GENDER BASE: ALL RESPONDENTS TOTAL ----- UNWEIGHTED TOTAL 3136 WEIGHTED TOTAL 205510 (000) 100.0 MALE 47.9 FEMALE 52.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 126 NIELSEN MEDIA RESEARCH PAGE: 113 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 097 SUMMARY TABLE A: LOCAL NEWS Q1. WHAT SOURCES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS FOR LOCAL NEWS AND CURRENT AFFAIRS? Q2. IN THE PAST 7 DAYS, HAVE YOU USED...*** INSERT CHOICE*** FOR LOCAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO HAVE ACCESSED LOCAL NEWS AND CURRENT AFFAIRS IN THE PAST 7 DAYS TOTAL ----- UNWEIGHTED TOTAL 3099 WEIGHTED TOTAL 202545 (000) 100.0 INTERNET 34.2 MAGAZINES 20.0 NEWSPAPER 78.7 RADIO 67.9 TELEVISION 92.1 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 127 NIELSEN MEDIA RESEARCH PAGE: 114 FCC PHONE SURVEY AUGUST 23- SEPTEMBER 1; 3- 5, 2002 TABLE 098 SUMMARY TABLE B: NATIONAL NEWS Q4. WHAT SOURCES, IF ANY, HAVE YOU USED IN THE PAST 7 DAYS FOR NATIONAL NEWS AND CURRENT AFFAIRS? Q5. IN THE PAST 7 DAYS, HAVE YOU USED...*** INSERT CHOICE*** FOR NATIONAL NEWS AND CURRENT AFFAIRS? BASE: RESPONDENTS WHO HAVE ACCESSED NATIONAL NEWS AND CURRENT AFFAIRS IN THE PAST 7 DAYS TOTAL ----- UNWEIGHTED TOTAL 3063 WEIGHTED TOTAL 199344 (000) 100.0 INTERNET 32.2 MAGAZINES 19.6 NEWSPAPER 71.2 RADIO 56.0 TELEVISION 91.8 DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS AND ARE SUPPLIED FOR INTERNAL USE ONLY. RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES COPYRIGHT 2002 NIELSEN MEDIA RESEARCH, INC. 128 NIELSEN MEDIA RESEARCH FEDERAL COMMUNICATIONS COMMISSION TELEPHONE RECONTACT STUDY WEIGHTED DATA AUGUST 23 – SEPTEMBER 1 and SEPTEMBER 3- 5, 2002 ISSUED: SEPTEMBER 2002 129 NIELSEN MEDIA RESEARCH 2 Acceptance of this report constitutes acceptance and acknowledgment of the terms, conditions and restrictions set forth herein. 130 NIELSEN MEDIA RESEARCH 3 TABLE OF CONTENTS I. DESCRIPTION OF METHODOLOGY ........................................................................................................ 4 II. SAMPLE DISPOSITION.............................................................................................................................. 9 III. LIMITATIONS ............................................................................................................................................ 11 IV. PERMISSIBLE USES OF THIS STUDY................................................................................................... 15 V. INTERVIEW RESULTS............................................................................................................................. 17 VI. QUESTIONNAIRE..................................................................................................................................... 18 131 NIELSEN MEDIA RESEARCH 4 I. DESCRIPTION OF METHODOLOGY 132 NIELSEN MEDIA RESEARCH 5 DESCRIPTION OF METHODOLOGY A. PURPOSE The primary purpose of the study was to gain a deeper understanding of consumer’s media usage patterns to assess how the FCC’s media ownership policies could better reflect today’s dynamic media market. The objectives of the study were to recontact persons 18 years of age or older in households in the United States who completed a Nielsen diary and collect information regarding their media usage patterns. B. SAMPLE 1. Sample Frame The sample frame for this study consisted of NSI in- tab diary households in the United States with one or more household members 18 years of age or older who may or may not have viewed one or more quarter hours television during the NSI diary week. The sample was selected from the February 2002 and May 2002 NSI diary measurement periods. 2. Sample Design First an equal probability sample of households was selected from the sample frame. Then a systematic sample of eligible persons 18 years of age or older was selected. 3. Sample Size The sample disposition is provided in Section II. A gross sample of 14,735 households was selected. The sample was put into equal sized representative replicates of approximately 50 phone listings per replicate. Replicates were opened as needed. A total of 11,029 households were called for the study. 133 NIELSEN MEDIA RESEARCH 6 DESCRIPTION OF METHODOLOGY (cont’d) C. DATA COLLECTION PERIOD The survey was conducted from August 23 – September 1, and September 3- 5, 2002. D. DATA COLLECTION Telephone interviews, using a computer assisted telephone interviewing system (CATI), were used to collect the information from the sample households. Interviews were conducted with a pre- designated member of the household. If the selected respondent was available, the interview was conducted; otherwise the interviewer attempted to arrange a callback. Up to eight attempts were made to interview the selected respondent. Interviews were done by trained, experienced interviewers from a supervised phone center with facilities for monitoring interviews. Interviewers were given detailed instructions on procedures. The CATI Callback Scheduling system controlled callbacks to non- contacted households and ensured that each sample household received up to eight (8) attempts over a minimum of three (3) days. The CATI system also controlled the flow of the interview by controlling skip patterns and by built- in logic checks (e. g., such as for valid codes). 134 NIELSEN MEDIA RESEARCH 7 DESCRIPTION OF METHODOLOGY (cont’d) E. WEIGHTING OF DATA These weights sum to an estimated projection of persons 18 years of age or older who may or may not have viewed television during the February 2002 or May 2002 NSI measurement periods in the United States. Person projections were calculated in the following manner: Aag = å (DAFij ´ HHWTi) for all eligible persons in the frame. INTWTc = 1 ¸ Probc Bag = å (INTWTc) FACTORag = (Aag ¸ Bag) FNLWTc = (FACTORag ´ INTWTc) rounded to whole number. Where: i = Household in frame. j = Eligible person in a household. a = Reported age category. g = Reported gender Category. c = Completed Interview. Aag = Sum of every eligible person’s DAF times their NSI household weight by age category and gender. DAFij = Demographic Adjustment Factor for eligible person, j, in household, i. HHWTi = NSI Weight of household, i. INTWTc = Initial weight for complete, c. Probc = Probability of selection for complete, c. Bag = Sum of initial weight of completes by age category and gender. FNLWTc = Final Person Projection of the completed interview, c, rounded to a whole number. 135 NIELSEN MEDIA RESEARCH 8 DESCRIPTION OF METHODOLOGY (cont’d) F. PRESENTATION OF RESULTS Each table provides the unweighted base, weighted base and weighted percentages for the various bases and responses to the question specified on each table. Percentages may add to more to 100% due to multiple responses. . 136 NIELSEN MEDIA RESEARCH 9 II. SAMPLE DISPOSITION 137 NIELSEN MEDIA RESEARCH 10 OVERALL SAMPLE DISPOSITION TOTAL SAMPLE 11029 100.0% TOTAL COMPLETED INTERVIEWS 3,136 28.4% TOTAL NON- COMPLETED INTERVIEWS 5,508 49.9% REFUSAL 3,226 RESPONDENT UNAVAILABLE 498 NO ELIGIBLE INDIVIDUAL 447 MISCELLANEOUS NON- COMPLETED 1,337 TOTAL NON- CONTACTED 1,032 9.4% NON- WORKING NUMBER 821 MISCELLANEOUS 211 ELIGIBILITY NOT ESTABLISHED 1,353 12.3% NO ANSWER 434 BUSY 20 ANSWERING MACHINE 899 138 NIELSEN MEDIA RESEARCH 11 III. LIMITATIONS 139 NIELSEN MEDIA RESEARCH 12 LIMITATIONS A. UNIVERSE Estimates in this report apply to the following universe: Persons 18 years of age or older living in television households located in the United States. B. SAMPLING ERROR Because the estimates in this report came from a sample selected from the sampling frame described in Section B. 1 of the methodology section, they will differ from a census of the universe using the same methods. No estimates of sampling error are provided in this report. C. NON- SAMPLING ERROR 1. NON- COVERAGE ERROR Households not included in the sampling frame include, but are not limited to, non- television households, non-telephone households, households not returning an NSI diary and households selected for other special surveys. 2. NON- RESPONSE ERROR The achieved sample is not a perfect probability sample because the sample excluded households that were not contacted or that refused to participate in the survey. The characteristics of non- contacted and non-cooperating households may differ from the households used for this report. 140 NIELSEN MEDIA RESEARCH 13 LIMITATIONS (cont’d) C. NON- SAMPLING ERROR (cont’d) 3. RESPONSE ERROR Some persons may not provide accurate information because they are unable or unwilling to do so or because they are unable to recall information. Despite efforts to maintain homogeneity in the interviewer technique, interviewers may have influenced responses. Questionnaires, telephone interviewer monitoring and supervision were designed to minimize such response error. The extent to which such error occurred in this study is unknown. 4. PROCESSING ERRORS Although substantial efforts were made to ensure quality in the processing of the data collected, some deviations from instructions may have occurred. 5. RECALL DATA Data collected using recall methodology is dependent upon the respondents memory and on the subjects importance to the respondent. 141 NIELSEN MEDIA RESEARCH 14 LIMITATIONS (cont’d) D. LIABILITY Nielsen Media Research shall not be responsible or liable in contract, tort or otherwise and Client expressly waives any claims against Nielsen Media Research for any loss, injury or damage of any kind, present or prospective, including without limitation any direct, special, incidental or consequential damages (including without limitation lost profits and loss of or damage to goodwill) whether suffered by Client or any third party even if Nielsen Media Research is advised or has knowledge of the possibility thereof, directly or indirectly resulting from any errors or inaccuracies in this report or from any action or inaction whether or not negligent of Nielsen Media Research or any officer, agent or employee of Nielsen Media Research in compiling or publishing this report or in delivering or communicating the same to Client or others, or from the use of publication of the same by Client or others. If any material errors or inaccuracies should occur in this report, it will be Nielsen Media Research’s policy, if feasible, to furnish appropriate correction notices which Client shall accept as its sole and exclusive remedy at law or in equity. In all other cases, in the event of the occurrence of any of the foregoing, Client shall accept as its sole and exclusive remedy at law or in equity an appropriate refund of any amount therefore paid or credited (at Nielsen Media Research‘ s option) with respect to this report. Nielsen Media Research is a subsidiary of VNU, Inc. which also includes BPI Communications, Inc., Bill Communications, Inc., SRDS and VNU Marketing Information, Inc. VNU, Inc. one of the world’s leading publishing and information companies. 142 NIELSEN MEDIA RESEARCH 15 IV. PERMISSIBLE USES OF THIS STUDY 143 NIELSEN MEDIA RESEARCH 16 PERMISSIBLE USES The results of this study are being furnished for the use of The Federal Communications Commission. Nielsen Media Research's prior written approval is required for publication of estimates from this study in advertising, promotion or press releases, or in any publication of any kind. Such approval may be withheld unless the quotation is in accordance with Nielsen Media Research's policies as may be indicated to the client in writing from time to time. No officer or employee of Nielsen Media Research is authorized to give oral approval of any form of publication. The client may not use nor permit or allow the use of all or any portion of these data in any legal proceedings. Nielsen Media Research will require the immediate return of the report plus all copies, summaries and abstracts in the event that the permissible uses are violated. 144 NIELSEN MEDIA RESEARCH 17 V. INTERVIEW RESULTS 145 NIELSEN MEDIA RESEARCH 18 VI. QUESTIONNAIRE 146