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 Before  the  Federal  Communications  Commission 
 Washington,  D.  C.  20554 


 In  the  Matter  of 
 J.  C.  Maxwell  Broadcasting  Group,  Inc.  Licensee  of  Station  WMPR(  FM) 
 Jackson,  Mississippi 


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 File  Number  EB-  03-  OR-  133 
 NAL/  Acct.  No.  200432620001 
 FRN  0009  3958  31 


 NOTICE  OF  APPARENT  LIABILITY  FOR  FORFEITURE 
 Released:  October  21,  2003 
 By  the  Enforcement  Bureau,  New  Orleans  Office: 
 I.  INTRODUCTION 
 1.  In  this  Notice  of  Apparent  Liability  for  Forfeiture  (“  NAL”),  we  find  J.  C.  Maxwell  Broadcasting  Group,  Inc.  (“  Maxwell  Broadcasting”),  licensee  of  FM  radio  station  WMPR  in  Jackson, 
 Mississippi,  apparently  liable  for  a  forfeiture  in  the  amount  of  eight  thousand  dollars  ($  8,000)  for  repeated  violation  of  Section  11.35(  a)  of  the  Commission's  Rules  (“  Rules”).  1  Specifically,  we  find  Maxwell 
 Broadcasting  apparently  liable  for  failing  to  install  and  maintain  operational  Emergency  Alert  System  ("  EAS")  equipment  during  the  times  the  station  was  in  operation. 


 II.  BACKGROUND 
 2.  On  May  21,  2003,  an  agent  from  the  FCC  Enforcement  Bureau’s  New  Orleans  Office  (“  New  Orleans  Office”)  inspected  the  studio  of  station  WMPR  in  Jackson,  Mississippi.  No  EAS  equipment  was 
 installed  in  the  studio. 
 3.  On  June  20,  2003,  the  New  Orleans  Office  issued  a  Letter  of  Inquiry  to  Maxwell  Broadcasting  concerning  the  installation  and  operation  of  EAS  equipment  at  station  WMPR. 


 4.  On  July  14,  2003,  the  New  Orleans  Office  received  a  response  to  the  above  Letter  of  Inquiry  signed  by  the  WMPR  General  Manager.  The  response  stated  that  when  the  station  terminated  use  of  the 
 old  Emergency  Broadcast  System  equipment,  the  purchase  of  EAS  equipment  was  placed  on  a  list  with  other  equipment  also  needed  for  the  studio.  The  reply  went  on  to  say  that  the  station  spent  12  to  15 
 months  raising  the  necessary  funds  before  attempting  to  purchase  the  equipment  and  that  the  equipment  on  the  list  was  ordered  on  March  4,  2003.  However,  the  EAS  equipment  had  not  arrived  at  the  time  of  the 
 inspection  by  the  FCC  agent  on  May  21,  2003.  The  station  placed  a  second  order  for  EAS  equipment  that  was  installed  and  operational  on  June  29,  2003. 


 1  47  C.  F.  R.  §  11.35(  a). 
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 III.  DISCUSSION 
 5.  Section  11.35(  a)  of  the  Rules  requires  broadcast  stations  and  cable  systems  and  wireless  cable  systems  to  be  responsible  for  ensuring  that  EAS  Encoders,  EAS  Decoders  and  Attention  Signal 
 generating  and  receiving  equipment  used  as  part  of  the  EAS  be  installed  so  that  the  monitoring  and  transmitting  functions  are  available  during  the  times  that  the  stations  and  systems  are  in  operation. 
 Maxwell  Broadcasting  operated  station  WMPR  from  at  least  March,  2002,  until  June  29,  2003  without  having  installed  and  operational  EAS  equipment. 


 6.  Based  on  the  evidence  before  us,  we  find  Maxwell  Broadcasting  repeatedly  2  violated  Section  11.35(  a)  of  the  Rules  by  failing  to  install  and  maintain  operational  Emergency  Alert  System  ("  EAS") 
 equipment  during  the  times  the  station  was  in  operation. 
 7.  Pursuant  to  Section  1.80(  b)(  4)  of  the  Rules,  3  the  base  forfeiture  amount  for  EAS  equipment  not  installed  or  operational  is  $8,000.  In  assessing  the  monetary  forfeiture  amount,  we  must  also  take  into 
 account  the  statutory  factors  set  forth  in  Section  503(  b)(  2)(  D)  of  the  Communications  Act  of  1934,  as  amended  (“  Act”),  which  include  the  nature,  circumstances,  extent,  and  gravity  of  the  violation,  and  with 
 respect  to  the  violator,  the  degree  of  culpability,  any  history  of  prior  offenses,  ability  to  pay,  and  other  such  matters  as  justice  may  require.  4  Considering  the  entire  record  and  applying  the  factors  listed  above, 
 this  case  warrants  an  $8,000  forfeiture. 
 IV.  ORDERING  CLAUSES 
 8.  Accordingly,  IT  IS  ORDERED  THAT,  pursuant  to  Section  503(  b)  of  the  Act,  5  and  Sections  0.111,  0.311  and  1.80  of  the  Rules,  6  J.  C.  Maxwell  Broadcasting  Group,  Inc.  is  hereby  NOTIFIED  of  this 
 APPARENT  LIABILITY  FOR  A  FORFEITURE  in  the  amount  of  eight  thousand  dollars  ($  8,000)  for  repeated  violation  of  Section  11.35(  a)  of  the  Rules  by  failing  to  install  and  maintain  operational 
 Emergency  Alert  System  equipment  during  the  times  the  station  was  in  operation. 
 9.  IT  IS  FURTHER  ORDERED  THAT,  pursuant  to  Section  1.80  of  the  Rules,  within  thirty  days  of  the  release  date  of  this  NAL,  J.  C.  Maxwell  Broadcasting  Group,  Inc.  SHALL  PAY  the  full  amount  of  the 
 proposed  forfeiture  or  SHALL  FILE  a  written  statement  seeking  reduction  or  cancellation  of  the  proposed  forfeiture. 


 2  The  term  “repeated,”  when  used  with  reference  to  the  commission  or  omission  of  any  act,  “means  the  commission  or 
 omission  of  such  act  more  than  once  or,  if  such  commission  or  omission  is  continuous,  for  more  than  one  day.”  47  U.  S.  C.  §  312(  f)(  2). 


 3  47  C.  F.  R.  §  1.80(  b)(  4). 
 4  47  U.  S.  C.  §  503(  b)(  2)(  D). 
 5  47  U.  S.  C.  §  503(  b). 
 6  47  C.  F.  R.  §§  0.111,  0.311,  1.80. 
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 10.  Payment  of  the  forfeiture  may  be  made  by  mailing  a  check  or  similar  instrument,  payable  to  the  order  of  the  Federal  Communications  Commission,  to  the  Forfeiture  Collection  Section,  Finance  Branch, 
 Federal  Communications  Commission,  P.  O.  Box  73482,  Chicago,  Illinois  60673-  7482.  The  payment  should  note  the  NAL/  Acct.  No.  and  FRN  referenced  above.  Requests  for  payment  of  the  full  amount  of  this  NAL 
 under  an  installment  plan  should  be  sent  to:  Chief,  Revenue  and  Receivables  Operations  Group,  445  12th  Street,  S.  W.,  Washington,  D.  C.  20554.  7 


 11.  The  response,  if  any,  must  be  mailed  to  Federal  Communications  Commission,  Office  of  the  Secretary,  445  12  th  Street  S.  W.,  Washington,  D.  C.  20554,  Attn:  Enforcement  Bureau-  Spectrum  Enforcement 
 Division  and  MUST  INCLUDE  THE  NAL/  Acct.  No.  referenced  above. 
 12.  The  Commission  will  not  consider  reducing  or  canceling  a  forfeiture  in  response  to  a  claim  of  inability  to  pay  unless  the  petitioner  submits:  (1)  federal  tax  returns  for  the  most  recent  three-  year  period; 
 (2)  financial  statements  prepared  according  to  generally  accepted  accounting  practices  (“  GAAP”);  or  (3)  some  other  reliable  and  objective  documentation  that  accurately  reflects  the  petitioner’s  current  financial 
 status.  Any  claim  of  inability  to  pay  must  specifically  identify  the  basis  for  the  claim  by  reference  to  the  financial  documentation  submitted. 


 13.  Under  the  Small  Business  Paperwork  Relief  Act  of  2002,  Pub  L.  No.  107-  198,  116  Stat.  729  (June  28,  2002),  the  FCC  is  engaged  in  a  two-  year  tracking  process  regarding  the  size  of  entities  involved  in 
 forfeitures.  If  you  qualify  as  a  small  entity  and  if  you  wish  to  be  treated  as  a  small  entity  for  tracking  purposes,  please  so  certify  to  us  within  thirty  (30)  days  of  this  NAL,  either  in  your  response  to  the  NAL  or  in 
 a  separate  filing  to  be  sent  to  the  Spectrum  Enforcement  Division.  Your  certification  should  indicate  whether  you,  including  your  parent  entity  and  its  subsidiaries,  meet  one  of  the  definitions  set  forth  in  the  list 
 provided  by  the  FCC’s  Office  of  Communications  Business  Opportunities  (OCBO)  set  forth  in  Attachment  A  of  this  Notice  of  Apparent  Liability.  This  information  will  be  used  for  tracking  purposes  only.  Your 
 response  or  failure  to  respond  to  this  question  will  have  no  effect  on  your  rights  and  responsibilities  pursuant  to  Section  503(  b)  of  the  Communications  Act.  If  you  have  questions  regarding  any  of  the  information 
 contained  in  Attachment  A,  please  contact  OCBO  at  (202)  418-  0990. 
 14.  IT  IS  FURTHER  ORDERED  THAT  a  copy  of  this  NAL  shall  be  sent  by  regular  mail  and  Certified  Mail  Return  Receipt  Requested  to  J.  C.  Maxwell  Broadcasting  Group,  Inc.,  1018  Pecan  Park  Circle, 
 Jackson,  Mississippi,  39209. 


 FEDERAL  COMMUNICATIONS  COMMISSION 


 7  See  47  C.  F.  R.  §  1.1914. 
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 James  C.  Hawkins  District  Director,  New  Orleans  Office 
 Enforcement  Bureau 
 Attachment 
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