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 NEWS  Federal  Communications  Commission  445  12  th  Street,  S.  W.  Washington,  D.  C.  20554  This  is  an  unofficial  announcement  of  Commission  action.  Release  of  the  full  text  of  a  Commission  order  constitutes  official  action.  See  MCI  v.  FCC.  515  F  2d  385  (D.  C.  Circ  1974).  News  Media  Information  202  /  418-  0500  Internet:  http://  www.  fcc.  gov  TTY:  1-  888-  835-  5322 
 For  Immediate  Release:  News  Media  Contact:  January  29,  2004  Rosemary  Kimball  at  (202)  418-  0511 
 e-  mail:  rosemary.  kimball@  fcc.  gov 
 CALLER  ID  RULES  FOR  TELEMARKETERS  BECOME  EFFECTIVE  TODAY  Telemarketers  May  Not  Block  Caller  ID  Information 


 Washington,  DC  –  Beginning  on  January  29,  2004,  telemarketers  are  required  by  FCC  rules  to  transmit  caller  ID  information  when  making  telemarketing  calls,  regardless  of  their 
 calling  system.  Providing  this  information  to  those  receiving  telemarketing  calls  will,  in  many  cases,  let  consumers  know  in  advance  who  is  calling  and  allow  them  to  make  a  do-  not-  call 
 request,  if  desired. 
 The  Commission’s  caller  ID  rules  for  telemarketers  were  adopted  last  July  as  part  of  its  Telephone  Consumer  Protection  Act  (TCPA)  proceeding,  but  did  not  go  into  effect  until  today. 


 The  Commission’s  rules  provide  that  caller  ID  information  must  include  either  calling  party  number  (CPN)  or  automatic  number  identification  (ANI),  and,  when  available  by  the 
 telemarketer’s  carrier,  the  name  of  the  telemarketer.  CPN  can  include  any  number  associated  with  the  telemarketer  or  party  on  whose  behalf  the  call  is  made,  that  allows  the  consumer  to 
 identify  the  caller.  This  includes  a  number  assigned  to  the  telemarketer  by  its  carrier,  the  specific  number  from  which  a  sales  representative  placed  a  call,  the  number  for  the  party  on  whose  behalf 
 the  telemarketer  is  making  the  call,  or  the  seller’s  customer  service  number.  Any  number  supplied  must  permit  an  individual  to  make  a  do-  not-  call  request  during  regular  business  hours 
 for  the  duration  of  the  telemarketing  campaign.  These  requirements  also  apply  to  companies  with  whom  the  called  party  has  an  established  business  relationship. 


 For  further  information,  contact  Erica  H.  McMahon  or  Richard  D.  Smith,  Policy  Division,  Consumer  &  Governmental  Affairs  Bureau,  at  (202)  418-  2512. 
 -FCC- 
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