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 NEWS  Federal  Communications  Commission  445  12  th  Street,  S.  W.  Washington,  D.  C.  20554  This  is  an  unofficial  announcement  of  Commission  action.  Release  of  the  full  text  of  a  Commission  order  constitutes  official  action.  See  MCI  v.  FCC.  515  F  2d  385  (D.  C.  Circ  1974).  News  Media  Information  202  /  418-  0500  Internet:  http://  www.  fcc.  gov  TTY:  1-  888-  835-  5322 
 FOR  IMMEDIATE  RELEASE:  NEWS  MEDIA  CONTACT:  November  1  ,  2004  Janice  Wise  (202)  418-  7450 
 Janice.  Wise@  fcc.  gov 


 FCC  PROPOSES  TO  FINE  ACR  ELECTRONICS,  INC.  FOR  APPARENT  VIOLATION  OF  EQUIPMENT  MARKETING  RULES 
 Washington,  D.  C.  –  The  Federal  Communications  Commission  today  issued  a  proposed  forfeiture  of  $75,000  against  ACR  Electronics,  Inc.  (“  ACR”)  for  apparently  violating  its 
 marketing  rules  governing  radio  frequency  devices. 
 The  Commission  found  that  ACR  displayed  and  advertised  its  new  personal  locator  beacon,  the  PLB-  200,  at  industry  trade  shows  and  in  multiple  issues  of  sporting  and  outdoor 
 magazines  and  catalogues  without  it  being  FCC  certified.  The  Commission’s  equipment  authorization  rules  permit  the  display  and  advertising  of  an  unauthorized  radio  frequency  device 
 only  when  the  advertisement  is  accompanied  by  a  conspicuous  disclaimer  indicating  that  the  device  has  not  been  authorized  by  the  Commission  and  may  not  be  offered  for  sale  or  sold  until 
 authorization  is  obtained.  The  Commission  found  that  ACR’s  advertisements  failed  to  include  this  disclaimer  and  that  some  of  ACR’s  advertisements  inaccurately  represented  that  the  PLB-200 
 had  been  certified. 
 In  proposing  its  forfeiture  amount,  the  Commission  took  into  account  that  each  of  ACR’s  displays  and  advertisements  of  the  unauthorized  device  constitutes  a  separate  violation  of  FCC 
 marketing  rules. 
 Action  by  the  Commission,  October  27,  2004,  Notice  of  Apparent  Liability  for  Forfeiture,  (FCC  04-  259).  Chairman  Powell,  Commissioners  Abernathy,  Copps,  Martin  and  Adelstein. 


 Enforcement  Bureau  Contacts:  Janice  Wise  at  (202)  418-  7450  and  Ava  Holly  Berland  at  (202)  418-  2075 
 -  FCC  - 
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