NEWS
Federal Communications Commission
445 12th Street, S.W.
Washington, D. C.  20554
This is an unofficial announcement of Commission action.  Release of the full text of a Commission order constitutes official action.
See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974).
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
TTY: 1-888-835-5322
FOR IMMEDIATE RELEASE NEWS MEDIA CONTACT:
April 10, 2008 Janice Wise (202) 418-8165
Janice.Wise@fcc.gov
FCC ADOPTS DTV ENFORCEMENT ORDERS TOTALING OVER $6 MILLION
Washington, D.C. -- The Federal Communications Commission has adopted 11 
enforcement orders related to the DTV transition (see attached).  The Commission’s DTV-
related enforcement efforts have focused on protecting consumers from unknowingly buying 
televisions that will not allow consumers to enjoy the full benefits of the digital transition.  The 
orders demonstrate the Commission’s commitment to strong enforcement in promoting the 
successful transition to digital television.  
Specifically, the Commission adopted:
· Seven Notices of Apparent Liability for Forfeiture (NAL) for violations of its DTV 
labeling requirements.  These requirements protect consumers from unknowingly 
purchasing television receivers incapable of receiving over-the-air digital 
programming.
· A Forfeiture Order and Further Notice of Apparent Liability and an NAL for digital 
tuner rule violations.  Enforcement in this area, which restricts the importation and 
interstate shipment of analog-only televisions, helps protect consumers from 
purchasing televisions that cannot receive digital signals.
· Two NALs for violations of its V-Chip rules.  These rules ensure that consumers’ 
television receivers are capable of adapting to changes in the content advisory rating 
system.  
Press Contacts:  Janice Wise (202) 418-8165 and Mary Diamond (202) 418-2388
- FCC -
DTV Labeling,V-Chip and Tuner Orders Adopted April 9, 2008
DTV Labeling NALs
· Sears, Roebuck, K-Mart $1,096,000
· Wal-Mart Stores/Sam’s West $992,000
· Circuit City Stores $712,000
· Fry’s Electronics $384,000
· Target Corporation $296,000
· Best Buy Co. Inc. $280,000
· CompUSA, Inc. $168,000
$3,928,000
DTV Tuner Actions
· Syntax-Brillian $1,266.100
· Precor Inc.  $357,900
$1,624,000
DTV V-Chip NALs
· Polaroid Corporation $775,000
· Proview Technology, Inc. $300,000
$1,075,000