NEWS
Federal Communications Commission
445 12th Street, S.W.
Washington, D. C.  20554
This is an unofficial announcement of Commission action.  Release of the full text of a Commission order constitutes official action.
See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974).
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
TTY: 1-888-835-5322
FOR IMMEDIATE RELEASE NEWS MEDIA CONTACT:
July 29, 2008 Amy Blankenship at (202) 418-2500
Statement of Commissioner Deborah Taylor Tate on the Progress of the Children's Food & 
Beverage Advertising Initiative Promoting Healthy Foods and Active Lifestyles
America's parents will be pleased with today's Report, which shows that fourteen of 
America's food and beverage companies, which account for more than two-thirds of total food 
advertising expenditures, have met their pledge obligations.  I want to praise them for the steps 
they have taken-- some are true industry leaders, having agreed not to advertise any food and 
beverage products to children under 12.  Other companies are advertising only "better for you" 
products.  While these are positive first steps, I plan to continue challenging more media 
companies to embrace their own voluntary, self-regulatory initiatives.  I will continue to shine a 
spotlight on the epidemic of childhood obesity, as well as positive steps being taken by the food 
and beverage, media, and advertising industries.