Wilmington, NC DTV Transition (September 9, 2008) Overview of DTV Calls Wilmington, NC Transition Calls from Second Day Overview/Analysis of Wilmington Transition Test DTV Calls Category Count CONSUMERS WHO WERE NOT AWARE OF THE TRANSITION They were not aware of the switch to DTV 10 They were unaware of the correct transition date 10 They did not think the stations they watch would switch to digital 15 Subtotal: 35 CONSUMERS WHO WERE AWARE BUT DID NOT ACT They forgot to upgrade 19 They were unable to attain assistance to upgrade 4 They relied on another member of their household to upgrade 4 They waited too long to buy or set up a digital set or a converter box 19 They were out of town or too busy or knew they could do it later 11 Subtotal: 57 CONSUMERS WHO HAD PROBLEMS WITH THE CONVERTER BOX COUPON PROGRAM A coupon did not arrive in time 17 Wanted coupon or had not received coupon from NTIA 8 The retail store was out of boxes 0 Subtotal: 25 CONSUMERS WHO HAD INITIAL DIFFICULTY WITH THEIR CONVERTER BOXES Setting up converter boxes was too hard 12 They didn't understand the instructions for the digital set or the converter box 17 Their converter box "didn't work" 78 Subtotal: 107 CONSUMERS WHO HAD RECEPTION AND TECHNICAL PROBLEMS Their antenna didn't work or they have no antenna or their antenna wasn't connected 42 Problem with channel or call sign 13 Weak or spotty signal 2 Subtotal: 57 CONSUMERS COMPLAINING ABOUT NOT RECEIVING WILMINGTON SIGNALS Problem with channel or call sign 124 Subtotal: 124 OTHER PROBLEMS Satellite subscribers to Dish Network or Direct TV – did not subscribe to local package 3 They thought all their sets were hooked up to cable or satellite 7 They were waiting for cable or satellite installation 6 Wanted DTV consumer information sent to them 3 Subtotal: 19 Total 424