Wilmington, NC DTV Transition (September 10, 2008) Overview of DTV Calls Wilmington, NC Transition Calls from Third Day Overview/Analysis of Wilmington Transition Test DTV Calls Category Count CONSUMERS WHO WERE NOT AWARE OF THE TRANSITION They were not aware of the switch to DTV 4 They were unaware of the correct transition date 9 They did not think the stations they watch would switch to digital 13 Subtotal: 26 CONSUMERS WHO WERE AWARE BUT DID NOT ACT They forgot to upgrade 3 They were unable to attain assistance to upgrade 1 They relied on another member of their household to upgrade 0 They waited too long to buy or set up a digital set or a converter box 14 They were out of town or too busy or knew they could do it later 1 Subtotal: 19 CONSUMERS WHO HAD PROBLEMS WITH THE CONVERTER BOX COUPON PROGRAM A coupon did not arrive in time 9 Wanted coupon or had not received coupon from NTIA 20 The retail store was out of boxes 0 Subtotal: 29 CONSUMERS WHO HAD INITIAL DIFFICULTY WITH THEIR CONVERTER BOXES Setting up converter boxes was too hard 13 They didn't understand the instructions for the digital set or the converter box 8 Their converter box "didn't work" 8 Subtotal: 29 CONSUMERS WHO HAD RECEPTION AND TECHNICAL PROBLEMS Their antenna didn't work or they have no antenna or their antenna wasn't connected 11 Problem with channel or call sign 25 Weak or spotty signal 42 Subtotal: 78 CONSUMERS COMPLAINING ABOUT NOT RECEIVING WILMINGTON SIGNALS Problem with channel or call sign 79 Subtotal: 79 OTHER PROBLEMS Satellite subscribers to Dish Network or Direct TV – did not subscribe to local package 18 They thought all their sets were hooked up to cable or satellite 0 They were waiting for cable or satellite installation 1 Wanted DTV consumer information sent to them 2 Subtotal: 21 Total 281