Wilmington, NC DTV Transition (September 15, 2008) Overview of DTV Calls Wilmington, NC Transition Calls from Sixth Day Overview/Analysis of Wilmington Transition Test DTV Calls Category Count CONSUMERS WHO WERE NOT AWARE OF THE TRANSITION They were not aware of the switch to DTV 1 They were unaware of the correct transition date 1 They did not think the stations they watch would switch to digital Subtotal: 2 CONSUMERS WHO WERE AWARE BUT DID NOT ACT They forgot to upgrade 2 They were unable to attain assistance to upgrade They relied on another member of their household to upgrade 1 They waited too long to buy or set up a digital set or a converter box 1 They were out of town or too busy or knew they could do it later 2 Subtotal: 6 CONSUMERS WHO HAD PROBLEMS WITH THE CONVERTER BOX COUPON PROGRAM A coupon did not arrive in time 4 Wanted coupon or had not received coupon from NTIA 7 The retail store was out of boxes Subtotal: 11 CONSUMERS WHO HAD INITIAL DIFFICULTY WITH THEIR CONVERTER BOXES Setting up converter boxes was too hard 3 They didn't understand the instructions for the digital set or the converter box 2 Their converter box "didn't work" 4 Subtotal: 9 CONSUMERS WHO HAD RECEPTION AND TECHNICAL PROBLEMS Their antenna didn't work or they have no antenna or their antenna wasn't connected 24 Problem with channel or call sign 7 Weak or spotty signal 11 Subtotal: 42 CONSUMERS COMPLAINING ABOUT NOT RECEIVING WILMINGTON SIGNALS Problem with channel or call sign 49 Subtotal: 49 OTHER PROBLEMS Satellite subscribers to Dish Network or Direct TV – did not subscribe to local package 6 They thought all their sets were hooked up to cable or satellite They were waiting for cable or satellite installation Wanted DTV consumer information sent to them Subtotal: 6 Total 125