NEWS
Federal Communications Commission
445 12th Street, S.W.
Washington, D. C.  20554
This is an unofficial announcement of Commission action.  Release of the full text of a Commission order constitutes official action.
See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974).
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
TTY: 1-888-835-5322
FOR IMMEDIATE RELEASE NEWS MEDIA CONTACT:
September 23, 2008 Amy Blankenship at (202) 418-2500
COMMISSIONER DEBORAH TAYLOR TATE CONGRATULATES THE DANNON COMPANY ON ITS 
PLEDGE TO ADVERTISE ONLY HEALTHY FOODS TO CHIDREN UNDER 12
“Today The Dannon Company joins fourteen other food and beverage companies pledging their support in the fight 
against childhood obesity.  By pledging that 100% of its advertisements targeting children will be for foods that 
meet the Better Business Bureau's approved nutrition guidelines, Dannon is doing its part to help eradicate this 
national health epidemic.  Given that children under 8 generally cannot understand the persuasive intent of 
advertising, and that approximately ten million children in this country are obese or at risk of becoming obese, I 
challenge all food and beverage companies that have not made such pledges to follow these fifteen industry leaders, 
in improving the lives of America’s children.”