NEWS
Federal Communications Commission
445 12th Street, S.W.
Washington, D. C.  20554
This is an unofficial announcement of Commission action.  Release of the full text of a Commission order constitutes official action.
See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974).
News Media Information 202 / 418-0500
Internet: http://www.fcc.gov
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FOR IMMEDIATE RELEASE NEWS MEDIA CONTACT:
October 30, 2008 Amy Blankenship at (202) 418-2500
STATEMENT OF COMMISSIONER DEBORAH TAYLOR TATE REGARDING 
CAMPBELL’S SOUP COMPANY PLEDGE TO REDUCE SODIUM IN CHILDREN’S 
SOUPS
 Parents all across America should be pleased to hear that more steps continue to be taken by 
food companies to fight the epidemic of childhood obesity, and improve guidelines for healthier 
foods for our children. I applaud Campbell’s Soup Company for expanding their earlier pledge, 
as part of the Council of Better Business Bureau's Children's Food and Beverage Advertising 
Initiative (CFBAI), to require that most soups advertised to children under 12 contain no more 
than 480 mg of sodium per serving-- that's almost a quarter less sodium than before. This 
commitment demonstrates that the original pledges made by fifteen of the largest food and 
beverage companies--who represent the vast majority of television advertising expenditures 
directed to kids under 12-- were truly just first steps. I encourage the other CFBAI member 
companies and indeed all our food manufacturers to continue to adopt additional innovative 
ways to promote healthy foods and active lifestyles. Ten million children are depending on you.