2/13 2/14 2/15 2/16 2/17 2/18 0.5% 0.7% 0.3% 0.9% 0.6% 0.4% 2.4% 1.6% 1.8% 2.0% 1.7% 1.0% 3.9% 4.6% 5.0% 4.3% 2.3% 0.8% 6.8% 6.9% 7.1% 7.1% 4.5% 2.2% 2/13 2/14 2/15 2/16 2/17 2/18 3.5% 2.8% 2.5% 3.6% 2.3% 1.5% 1.8% 1.1% 1.8% 1.9% 1.3% 0.6% 0.6% 0.4% 0.4% 0.8% 0.4% 0.3% 3.7% 3.3% 3.7% 3.1% 3.0% 2.8% 1.0% 0.8% 0.7% 0.5% 0.5% 0.5% 10.7% 8.4% 9.1% 10.0% 7.5% 5.7% 2/13 2/14 2/15 2/16 2/17 2/18 20.1% 15.7% 17.0% 16.4% 12.0% 9.1% 8.9% 7.8% 8.5% 9.0% 6.3% 5.4% 1.5% 1.7% 1.6% 1.7% 0.9% 0.8% 30.5% 25.2% 27.0% 27.0% 19.2% 15.4% 2/13 2/14 2/15 2/16 2/17 2/18 3.0% 4.7% 6.0% 5.9% 4.7% 4.1% 3.5% 4.3% 5.0% 4.1% 5.8% 6.3% 5.9% 8.2% 8.2% 7.8% 7.4% 5.8% 1.9% 2.5% 2.2% 2.7% 4.0% 3.9% 14.3% 19.7% 21.4% 20.5% 21.8% 20.1% 2/13 2/14 2/15 2/16 2/17 2/18 5.8% 10.7% 7.7% 7.8% 14.8% 19.3% 5.2% 5.2% 4.0% 3.9% 4.7% 4.7% 4.1% 4.5% 5.8% 4.3% 6.5% 8.5% 15.2% 20.4% 17.5% 16.1% 26.0% 32.5% 2/13 2/14 2/15 2/16 2/17 2/18 6.4% 6.8% 6.1% 7.1% 11.1% 16.8% 6.4% 6.8% 6.1% 7.1% 11.1% 16.8% 2/13 2/14 2/15 2/16 2/17 2/18 4.2% 3.1% 2.6% 2.3% 2.6% 1.9% 0.1% 0.1% 0.1% 0.2% 0.2% 0.0% 3.7% 2.9% 2.9% 4.0% 2.7% 1.6% 2.8% 2.3% 1.8% 2.5% 2.1% 1.6% 5.2% 4.2% 4.4% 3.2% 2.3% 2.1% 16.1% 12.5% 11.8% 12.2% 9.9% 7.2% CONSUMERS WHO WERE NOT AWARE OF THE TRANSITION They did not think the stations they watch would switch to digital Overview of DTV Calls to 1-888 CALLFCC They were not aware of the switch to DTV They were unaware of the correct transition date Sum: CONSUMERS WHO WERE AWARE BUT DID NOT ACT They forgot to upgrade They needed help to upgrade and were unable to attain assistance They relied on another member of their household to upgrade They waited too long to buy or set up a digital set or a converter box They were out of town or too busy or knew they could do it later Sum: CONSUMERS WHO HAD PROBLEMS WITH THE CONVERTER BOX COUPON PROGRAM Coupon ordered from NTIA and hasn't arrived/expired Failed to request a coupon The retail stores were out of boxes Sum: CONSUMERS WHO HAD INITIAL DIFFICULTY WITH THEIR CONVERTER BOXES Setting up converter boxes was too hard Their converter box "didn't work" They didn't understand the instructions for the digital set or the converter box They had to scan or rescan the converter box to get stations Sum: CONSUMERS WHO HAD RECEPTION AND TECHNICAL PROBLEMS Problem receiving ANY channels or Call Signs Their antenna didn't work or they have no antenna or their antenna wasn't connected Weak or spotty signal Sum: CONSUMERS COMPLAINING ABOUT NOT RECEIVING AREA BROADCAST SIGNALS Problem receiving a specific channel/station or Call Sign Sum: OTHER PROBLEMS Satellite subscribers - lack of local stations They didn't realize there was a test in this market today They thought all their sets were hooked up to cable or satellite They were waiting for cable or satellite installation Wanted DTV consumer information sent to them Sum: