Data by Designated Market Area for May 21 Soft Test
Top 10 DMAs Number of Calls Received State Calls State Calls State Calls State Calls
Chicago 1,310 California 8,090 Georgia 1,571 Alabama 613 Oregon 270
New York 1,277 Texas 7,735 Michigan 1,372 Minnesota 544 Oklahoma 258
Dallas-Ft. Worth 764 Illnois 4,849 New Jersey 1,230 Massachusetts 486 New Hampshire 256
Los Angeles 735 New York 3,850 Virginia 1,154 Kentucky 435 New Mexico 226
Houston 597 Florida 2,895 Missouri 1,136 Louisiana 387 D.C 203
Cincinnati 477 Ohio 2,889 South Carolina 905 Connecticut 385 Maine 197
Indianapolis 437 Arizona 2,232 Tennessee 855 Colorado 374 Idaho 166
Atlanta 389 North Carolina 2,097 Wisconsin 756 Arkansas 366 Utah 135
Philadelphia 375 Pennsylvania 1,847 Mississippi 654 Washington 286 Iowa 116
Charlotte 337 Indiana 1,654 Maryland 646 Nevada 277 Kansas 104
CHICAGO NEW YORK DALLAS-FT. WORTH LOS ANGELES HOUSTON CINCINNATI INDIANAPOLIS ATLANTA PHILADELPHIA CHARLOTTE
9.35% 8.19% 13.21% 4.97% 6.35% 20.81% 8.00% 13.38% 7.77% 9.66%
9.35% 8.19% 13.21% 4.97% 6.35% 20.81% 8.00% 13.38% 7.77% 9.66%
3.99% 4.16% 3.77% 1.69% 3.81% 3.47% 0.00% 1.27% 4.05% 2.07%
2.74% 2.32% 1.47% 1.38% 1.90% 2.89% 1.14% 0.64% 3.38% 1.38%
4.36% 5.13% 7.13% 3.28% 5.71% 6.94% 7.43% 1.91% 4.73% 5.52%
2.74% 2.44% 3.35% 1.27% 2.22% 4.05% 2.29% 0.64% 3.72% 4.83%
13.84% 14.06% 15.72% 7.62% 13.65% 17.34% 10.86% 4.46% 15.88% 13.79%
23.19% 24.21% 20.55% 29.63% 26.03% 15.03% 24.57% 24.20% 17.57% 23.45%
20.32% 20.90% 22.43% 38.41% 33.97% 10.98% 25.14% 28.66% 20.61% 21.38%
0.25% 0.12% 0.42% 0.21% 0.00% 0.00% 0.00% 0.00% 0.34% 0.00%
43.77% 45.23% 43.40% 68.25% 60.00% 26.01% 49.71% 52.87% 38.51% 44.83%
2.00% 2.44% 1.89% 1.06% 1.59% 0.58% 3.43% 0.00% 1.69% 2.76%
7.61% 8.56% 7.34% 3.28% 4.76% 10.40% 4.57% 4.46% 8.78% 8.97%
7.73% 6.60% 7.13% 4.87% 3.81% 12.14% 9.71% 10.19% 10.47% 8.97%
17.33% 17.60% 16.35% 9.21% 10.16% 23.12% 17.71% 14.65% 20.95% 20.69%
0.50% 0.49% 0.00% 0.11% 0.32% 0.58% 0.00% 0.00% 0.34% 0.00%
3.87% 4.03% 3.35% 2.54% 4.44% 5.20% 2.29% 4.46% 5.07% 4.83%
0.00% 0.24% 0.84% 0.11% 0.00% 1.16% 1.14% 0.64% 0.34% 0.00%
2.49% 2.44% 2.52% 2.12% 1.59% 1.73% 1.14% 1.27% 2.70% 1.38%
0.37% 0.37% 0.42% 0.32% 0.00% 0.00% 0.00% 0.64% 0.34% 0.69%
7.23% 7.58% 7.13% 5.19% 6.35% 8.67% 4.57% 7.01% 8.78% 6.90%
0.75% 0.00% 1.26% 0.21% 0.00% 0.00% 0.57% 0.00% 0.00% 0.00%
1.50% 0.98% 0.63% 0.63% 0.63% 1.16% 1.71% 0.64% 0.68% 0.00%
2.62% 2.20% 1.05% 1.16% 1.27% 1.16% 4.57% 1.91% 2.36% 2.76%
2.37% 1.10% 1.05% 0.85% 0.95% 1.16% 0.57% 1.27% 1.69% 0.00%
7.23% 4.28% 3.98% 2.86% 2.86% 3.47% 7.43% 3.82% 4.73% 2.76%
0.25% 0.00% 0.00% 0.32% 0.00% 0.00% 0.57% 0.64% 0.34% 0.00%
0.87% 2.57% 0.21% 1.27% 0.63% 0.58% 1.14% 1.27% 2.70% 0.69%
0.12% 0.49% 0.00% 0.32% 0.00% 0.00% 0.00% 1.91% 0.00% 0.69%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.34% 0.00%
1.25% 3.06% 0.21% 1.90% 0.63% 0.58% 1.71% 3.82% 3.38% 1.38%
Sub-Percentage
OTHER PROBLEMS
They did not think the stations they watch would switch to digital
Wanted DTV consumer information sent to them
Satellite subscribers - lack of local stations
They thought all their sets were hooked up to cable or satellite
They were waiting for cable or satellite installation
They waited too long to buy or set up a digital set or a converter box
Weak or spotty signal
They were not aware of the switch to DTV
They were unaware of the correct transition date
TRANSITION QUESTIONS
They were out of town or too busy or knew they could do it later
Consumer Question Categories
CONVERTER BOX SETUP
NOT RECEIVING SPECIFIC STATIONS
Problem receiving a specific channel/station  or Call Sign
Setting up converter boxes was too hard
They forgot to upgrade
They needed help to upgrade and were unable to attain assistance
They relied on another member of their household to upgrade
Didn't realize there was a transition in this market today
Sub-Percentage
CONVERTER BOX COUPON PROGRAM
RECEPTION AND TECHNICAL PROBLEMS
AWARE BUT DID NOT ACT
The retail stores were out of boxes
Problem receiving ANY channels or Call Signs
Antenna didn't work or they have no antenna or their antenna wasn't connected
Coupon ordered from NTIA and hasn't arrived/expired
Failed to request a coupon
Designated Market Area Call Volume States Generating 100 or More Calls
Sub-Percentage
Sub-Percentage
Sub-Percentage
Sub-Percentage
Sub-Percentage
Their converter box "didn't work"
They didn't understand the instructions for the digital set or the converter box
They had to scan or rescan the converter box to get stations