NEWS Federal Communications Commission 445 12th Street, S.W. Washington, D. C. 20554 This is an unofficial announcement of Commission action. Release of the full text of a Commission order constitutes official action. See MCI v. FCC. 515 F 2d 385 (D.C. Circ 1974). News Media Information 202 / 418-0500 Internet: http://www.fcc.gov TTY: 1-888-835-5322 FOR IMMEDIATE RELEASE: NEWS MEDIA CONTACT: December 13, 2011 Janice Wise (202) 418-8165 Email: janice.wise@fcc.gov FCC QUIETS PERSISTENT PROBLEM OF TELEVISION AGE – LOUD COMMERCIALS – BY ADOPTING RULES TO REDUCE VOLUME Washington, D.C. – The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age – loud commercials. The Commission adopted a Report and Order that implements the 2010 Commercial Advertisement Loudness Mitigation Act (the CALM Act), in which Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness. The rules adopted today require that commercials have the same average volume as the programs they accompany. The rules also establish simple, practical ways for stations and MVPDs to demonstrate their compliance with the rules. They carry out Congress’ mandate to give viewers relief from overloud commercials while avoiding unnecessary burdens on television stations and MVPDs. As the CALM Act requires, the rules will become effective one year after the date of their adoption, or December 13, 2012. This gives stations and MVPDs until this date to be in full compliance. Equally important, it provides ample time for programmers and networks to provide their distributors with certifications stating the commercials that accompany their programming are fully compliant with these rules. These certifications, though not mandatory, will simplify the safe harbor process for all stations and MVPDs. While consumer complaints about loud commercials have diminished since 2009, we expect that these new rules will reduce loudness complaints still further. Action by the Commission December 13, 2011, by Report and Order (FCC 11-182). Chairman Genachowski, Commissioners Copps, McDowell, and Clyburn. Separate statements issued by Chairman Genachowski, Commissioners Copps, McDowell, and Clyburn. For further information, contact Lyle Elder (202-418-2120; lyle.elder@fcc.gov). Press contact: Janice Wise (202-418-8165; janice.wise@fcc.gov). -FCC- For news and information about the FCC, please visit: www.fcc.gov