Media Contact: 
MediaRelations@fcc.gov 

For Immediate Release 
                                        --
     CONSUMER FACT SHEET: BROADBAND CONSUMER LABEL 
       REQUIRED FOR MOST INTERNET SERVICE PROVIDERS 

 By Wednesday, April 10, Consumers Should Begin Seeing New Broadband Price and 
       Service Transparency Information at the Point of Sale Online & In Store 

                                        -- 
What’s New? 
   •  Internet Service Providers (ISPs) offering standalone 
       broadband internet access service will be required to 
       display consumer-friendly labels at the point of sale. 
         o Broadband Labels resemble the well-known 
            nutrition labels that appear on food products. 
         o To ensure the label benefits all consumers, the 
            Commission adopted language and accessibility 
            requirements for the label's display.  
    • Starting Wednesday, April 10, broadband labels will be 
       required at any point of sale, including online and in 
       stores for large ISPs. 
   •  Labels are required for all standalone home or fixed 
       internet service or mobile broadband plans. 
   •  Providers must display the label – not simply an icon or 
       link to the label – in close proximity to an associated 
       plan’s advertisement. 

What’s on the Broadband Labels? 
   •  Broadband prices 
   •  Introductory rate details 
   •  Data allowances 
   •  Broadband speeds 
   •  Links to learn more about: 
        o  Available discounts or service bundles 
        o  Network management practices 
        o  Privacy policies 

Why Does This Matter? 
   •   Accurate, simple-to-understand information about broadband internet access services 
       helps consumers make informed choices. 
   •   Transparency is central to a well-functioning marketplace that encourages competition, 
       innovation, low prices, and high-quality service. 

   •   The labels are designed to provide clear, easy-to-understand, and accurate information 
       about the cost and performance of standalone high-speed internet services. 

How Did We Get Here? 
   •   In 2015, the FCC sought recommendations for consumer-centric labels from its 
       Consumer Advisory Committee, a panel of consumer group and industry representatives.  
       The committee provided recommendations to the FCC in 2016. 
   •   In July 2021, the President’s Executive Order included the creation of broadband 
       consumer labels. 
    •  In November 2021, Congress passed the Bipartisan Infrastructure Law, which directed 
       the FCC to require consumer-friendly labels with information about broadband services. 
   •   In 2022, the FCC adopted rules requiring broadband providers to display, at the point of 
       sale, labels displaying key information consumers want: prices, speeds, fees, data 
       allowances, and other critical information. 
    •  Looking ahead, by October 10, 2024: 
        o   Providers will be required to make the labels machine-readable to enable third 
            parties to more easily collect and aggregate data for the purpose of creating 
            comparison-shopping tools for consumers. 
        o   Providers with less than 100,000 subscribers must also comply with the rules. 

Additional information: 
    •  Glossary: Help consumers better understand the information displayed on the label. 
   •   Sample home internet label in PDF format. 
   •   Sample mobile broadband label in PDF format. 
   •   Sample broadband label in JPG format. 

                                      ### 

           Media Relations: (202) 418-0500 / ASL: (844) 432-2275 / Twitter: @FCC / www.fcc.gov 

     This is an unofficial announcement of Commission action.  Release of the full text of a Commission order constitutes 
                    official action.  See MCI v. FCC, 515 F.2d 385 (D.C. Cir. 1974).